Real Estate Property Management

Tatiana Russell

Real Estate Manager

************@*****.*** 202-***-**** https://www.linkedin.com/in/tatianarussell/ Arlington, VA Experienced Real Estate Professional with over 10 years of experience in residential and commercial property management, leasing, and team leadership. Proven ability to drive occupancy, streamline operations, and mentor leasing professionals. Adept at managing multi-site portfolios and implementing strategic marketing and outreach initiatives to boost resident retention and revenue. Strong customer focus and commitment to delivering a high-quality living experience across diverse markets.

Key Achievements

• Executed 400+ transactions annually, consistently achieving or exceeding occupancy targets

• Led leasing strategy for portfolios exceeding 1M sq. ft., achieving occupancy gains up to 100%

• Reduced contract turnaround time by 30% via process optimization and CRM enhancements

• Increased portfolio value by $57M through revenue-focused asset strategy

• Directed successful community outreach campaigns and resident retention programs Education

MBA, Business Administration, awarded Chelyabinsk State University Professional Experience

Sr. Commercial Real Estate Leasing Manager

Public Storage February 2023 - December 2024

• Directed leasing operations across multiple national markets, completing 100+ transactions annually in multiple national markets

• Interviewed, hired, and managed third-party manager and brokers teams in various markets nationally

• Developed and implemented strategies to improve NOI and operational efficiency by 3-10% annually

• Developed leasing strategies to increase occupancy and operational performance across assets

• Conducted IRR-based financial analysis, demographic studies, and market evaluations to inform decisions Leasing Director

Link Logistics Real Estate July 2022 – February 2023

• Strategically executed leasing activity to maximize the value of commercial real estate portfolio driving revenue, occupancy, and leasing for a national REIT's Northern Virginia portfolio, servicing over 200 tenants occupying over 1 million square feet

• Developed and initiated a strategic leasing and marketing plan to obtain high occupancy (85% - 96%) with increased revenue while instilling a strong culture of team and winning results

• Provided coaching and guidance to property management professionals to improve NOI metrics

• Oversaw market research, site evaluations, and demographic assessments for expansion initiatives Leasing Director August 2017 - July 2022

PS Business Parks, Inc.

• Promoted from Associate Leasing Director to Leasing Director in 2019 based on excellent performance delivering results and generating revenue

• Conducted strategic outreach and community engagement programs to boost brand visibility

• Led strategic performance plan at Northern Virginia Industrial Park, a 1M square foot+ acquisition taking the portfolio from 73% occupancy at purchase to 100% occupancy in 24 months

• Increased portfolio value from $143M to $200M in three years

• Executed over 600 transactions, totaling over 4M square feet, and $86M in revenue

• Developed and maintained occupancy and capital budgets, forecasting financial impacts on leasing strategies Leasing Manager

UDR August 2016 - August 2017

• Provided leadership and mentoring to a team of three leasing consultants, promoting a positive work environment that encourages collaboration and teamwork

• Identified market trends to prepare for future occupancy needs and offering recommendations to the district manager

• Managed leasing process by guiding new residents through each step, completing and verifying all lease applications and sharing results with applicants

• Trained and collaborated with leasing associates to identify and solve any leasing issues

• Facilitated employee orientation and annual performance reviews

• Advised leasing team of company/property procedures and guidelines

• Developed leasing team through on-the-job activities and ensure they participate in all required training programs

Senior Community Consultant

AvalonBay Communities February 2013 – August 2016

• Supported all aspects of leasing process and maintain accuracy of resident information

• Drove for the entire leasing process from introduction to the actual occupancy of the resident and maintain communication throughout the tenancy of the resident

• Assisted in the development, implementation and monitoring of programs to maximize revenue, control expense, and improve customer satisfaction

• Monitored and analyzed various reports, such as resident/prospect surveys, community activity and shopping reports, market survey reports

• Assisted in market reports and LRO analysis to assess competitiveness of the property Leasing Consultant

Archstone April 2010 – February 2013

• Engaged with prospective residents by greeting them face to face, responding to on-line and phone inquiries or showing units

• Answered prospective residents' questions including pricing and showing apartment communities

• Prepared leasing agreements and all related documentation

• Coordinated marketing efforts by ensuring signage is correctly placed and online ads are accurate and appropriately positioned

• Maintained prospect records using proprietary CRM tools

• Collaborated with colleagues, including Community and Assistant Community Managers and Service Team members to exchange information ensuring exceptional customer service is provided

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