Account Manager General

RAVINDRA KANT

Seattle, WA 425-***-**** ********.******@*****.***

EDUCATION

XAVIER INSTITUTE OF COMMUNICATIONS, MUMBAI, INDIA

Post Graduate Diploma in Advertising and Marketing UNIVERSITY OF MUMBAI, MUMBAI, INDIA

Bachelor of Science

Completed Online Courses from: HubSpot Academy & Coursera: Email Marketing – September 2023 Digital Marketing – August 2023 Digital Advertising – August 2023 Social Media Marketing – July 2023 Coursera: Introduction to CRM with HubSpot – March 2023 EXPERIENCE

Consultant – Advertising & Promotions – GREEN DESIGN, Mumbai, INDIA July 2020 – June 2023 Worked as an advisor to M/s. Green design advertising agency. Responsibilities included advising the agency and coordinating creative activities, planning and management of various promotions, exhibitions, displays, events, advertising campaigns and procurement as well as development of sales promotional material/merchandise MAHINDRA & MAHINDRA LTD. (Farm Division), Mumbai, INDIA Nov 1989 – April 2020 Deputy General Manager – Advertising and Promotions Role: - Advertising Brand Management Printing & Production of Product & Brand Specific Merchandise and Sales Promotional Items and Corporate Gifts Managing Merchandising Items Ordering Process & Distribution to Dealers, Area Offices & Customers Exhibitions & Events Media & Budget Planning e-Commerce Digital Marketing Coordination with advertising and PR agencies Product Launches Internal & External Communications

• Collaborated with external agencies and internal product & sales teams for 25+ product Launches, 100+ brand Communications and 400+ ATL/BTL Promotional campaigns. Led various Multimedia campaigns in coordination with external marketing agencies.

• Spearheaded over 300 major exhibitions and events. Created excellent brand visibility & 'Big Brand Feel' by conceiving innovative designs & award-winning pavilions. Showcased new products & cutting-edge technology and integrated various verticals of Mahindra Group under the 'One Mahindra' umbrella. Won over 40+ Best Stall Prizes for our spectacular stalls.

• Generated US $3 Million revenue from product sales at exhibitions [ F16 to F20]

• Managed the Printing and Production of Product & Brand Specific Merchandise items, Sales Promotional Materials, Corporate Gift Items. Devised a Point-of-Sale Ordering Process for 600+ merchandise items by creating an online Catalogue with dynamic pricing updates on an integrated website for both internal & external customers

• Co-ordinated the Production of 1000+ Custom Branded Promotional Material, Merchandise & Gift Items for 3+ decades

• Created Special product & promotional targeted E-Mailers & Facebook Pages for M2ALL [ Digital Marketing Platform of Mahindra as part of our e-commerce & Digital Marketing strategy. Achieved 30% savings by developing a low-cost model of procuring merchandise and corporate gifts locally and exporting them to US and African subsidiaries

• Envisaged the most successful product launch of DI Tractors in the history of Indian Tractor Industry which doubled sales. Sales Officer – NARMADA CEMENT COMPANY LTD. - Mumbai, INDIA July 1982 – Nov 1989 Responsible for Levy and Non-Levy cement with the additional portfolio of advertising and promotions SKILLS

Advertising Promotions Brand Management Exhibitions & Event Management Marketing Media and Budget Planning Printing and Production of Merchandise and Sales Promotional Items & Corp. Gifts MS Office Suite Online courses in - Digital Marketing Social Media Email Marketing Digital Advertising CRM ADDITIONAL INFORMATION

• US Lawful Permanent Resident [ Green Card ] – Authorized to work in the US without any sponsorship

• Won 40+ 'Best Stall’ Awards for setting-up spectacular stalls of Mahindra at competitive mega-exhibitions in India.

• Conferred company President's Excellerator award for putting up a spectacular corporate pavilion at the 'Make in India' event at Mumbai visited by foreign Prime Ministers and investors

• Integral Member of Marketing Team that led MAHINDRA to Global Leadership in Tractors [by volume] in 2008