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Relations Manager Communications Coordinator

Location:
San Antonio, TX
Salary:
Negotiable
Posted:
July 11, 2025

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Resume:

G I N A M E N D E Z, Ph.D.

**** ***** *****, *** *******, Texas 78232

210-***-****

**********.****@*****.***

Excellent leader and community advocate with proven success in building strong partnerships and innovative communications strategies.

Professional Summary

Over 28 years of successful leadership informing and engaging stakeholders of educational, business, and community organizations to ensure the vision and core values is communicated and delivered effectively

Ability to develop and implement strategic communication plans to advance brand identity and broadening the awareness of programs and services to key stakeholders

Experience in direct communication with media entities in addition to developing, implementing, and managing news releases, articles, publications, news conferences and planned and executed many events for Bexr County Legislators, Congressmen, UTSA Presidents, a San Antonio Mayor and City Manager along with non-profits and businesses.

to cultivate and enh.

Ability to supervise, direct, and motivate groups of individuals from diverse backgrounds to meet strategic educational goals

Strong public relations and speaking skills in both the English and Spanish languages Education

Doctor of Philosophy in Higher Education Administration, 2006 The University of Texas at Austin, Austin, TX

Master of Arts is Social Work Administration, 1976 The University of Houston, Houston, TX

Bachelor of Arts in Political Science, 1972

St. Mary’s University, San Antonio, TX

Professional Experience

Real Estate Realtor for Keller Williams Heritage January 2015 – Present 2338 N. Loop 1604 W. Suite 120

San Antonio, TX

Director of Community Relations August 1993 – December 2014 The University of Texas at San Antonio

San Antonio, Texas

Developed and disseminated information regarding programs and services to the UTSA internal community and the San Antonio external community

Developed and maintained the UTSA Downtown Campus website and produced the biannual Downtown Campus E-Newsletter

Planned and coordinated all co-sponsored events for external entities such as state and congressional legislators, City of San Antonio City Manager and former mayor, business and community organizations held at the Downtown Campus.

Conducted one-on-one interviews with each member of the former Bexar County delegation regarding the events that took place in the development of the UTSA Downtown Campus. The manuscript, “Creating Public Policy for Minority Access to Higher Education: A Case Study,” was published in 2007. Director of Hispanic Mother Daughter Program January 1991 – August 1993

Managed the newly created Hispanic Mother-Daughter Program funded at the University of Texas at San Antonio (UTSA) by the AT&T Foundation.

Main goal was to prevent Hispanic female junior high and high school students from dropping out of school.

Recruited students and their mothers from the Edgewood, Southside, Harlandale, and San Antonio independent school districts to attend this program located at the UTSA campus

Developed the curriculum provided through weekly workshops, seminars, and presentations made by Hispanic professionals (attorneys, medical doctors, legislators) who had graduated from one of the high schools in these districts

Provided academic advising to motivate students to continue their education from junior high, to high school, and then college

Mothers attended seminars that would help them understand the importance of a high school and a college education. Many of the mothers were drop-out students who became interested in attaining their GED. They were provided with the resources necessary to help them achieve their goal.

Community Relations Manager August 1990 – January 1991 Carlsbad City Library

City of Carlsbad, Carlsbad, California

Responsible for writing reports, speeches, public service announcements, news releases, developed promotional material for the city library

Developed marketing strategies for the planning and coordinating of events to include grand openings, monthly programs, ground breakings, and other community events

Created publications in Spanish that informed our Spanish-speaking community regarding Library programs and services

Implemented and taught the “survival Spanish” course all library personnel

Researched the feasibility of establishing a City of Carlsbad, “Centro de Informacion” for our Spanish-speaking populations making it a reality one-year later. It is currently known as the Neighborhood Information Center.

Community Relations Manager September 1989 – August 1990 City of Visalia, Visalia, California

Developed and implemented city marketing plans for services and special programs

Produced informational brochures, coordinated media relations, and communicated on behalf of the city manager and mayor

Prepared speeches and comments for the city manager, city council, and advisory staff Director of Public Affairs January 1987 – August 1989 The University of Texas at San Antonio, San Antonio, Texas

Managed the Public Affairs Offices; all internal and external communications; all media relations including media inquiries, interviews, and news conferences

Initiated the UTSA President’s Quarterly Video Series that highlighted university’s diverse activities for student recruitment and the University of Texas System Office

Assisted in the production of the Campus Journal Program, a KLRN (public television station) television program that emphasized the educational programs and services provided by UTSA.

Associate Director, High School Equivalency Program August 1985 – January 1987 The University of Houston, Houston, Texas

Responsible for the administration and management of the High School Equivalency Program located at the University of Houston’s main campus

Recruited students who had been expelled from Houston Independent School District high schools for various reasons

Developed and implemented the curriculum by five instructors, experts in the fields of science, mathematics, English, and writing. I taught the Life Skills course.

Monitored the students’ progress and evaluated the instructors’ teaching methods

Students attended daily classes until they passed their GED exam and graduated from the program.

Additional Leadership Experience (positions held from 1973 – 1985) Consumer Affairs Specialist

Houston Lighting & Power Company, Houston, Texas

Planning Director, United Way of San Antonio and Bexar County San Antonio, Texas

Trainer, Chicano Training Center

Houston, Texas

Socioeconomist, US Army Corps of Engineers

Galveston, Texas

Additional Skills and Information

Microsoft Outlook, Word, Excel, PowerPoint, Publisher

Thorough knowledge in the English and Spanish languages (both oral and written)

Extensive writing and editing experience in a variety of print and online communication formats

Excellence judgment and creative problem solving skills, including negotiation and conflict resolution skills

Innovative thinker, with a track record for translating strategic thinking into action plans

Team leader who can positively and productively impact both strategic and tactical finance and administrative initiatives.



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