Trade Show Global Events

Michele Gotay

646-***-**** **************@*****.***

East Northport, NY linkedin/in/michele-gotay-daisy523

Events Specialist

Innovative and strategic event marketing leader with expertise in producing high-profile global events, trade shows, and brand activations within the entertainment and media industries. Adept at directing cross-functional teams to deliver immersive experiences that elevate brand positioning and visibility. A proven track record of executing large-scale, multi-location events on time and within budget while managing complex logistics, vendor negotiations, and stakeholder expectations. Passionate about driving audience engagement through data-driven event strategies and creative execution. A trusted leader in developing future event professionals and fostering collaboration across internal and external partners to ensure seamless, impactful experiences.

Areas of Expertise

Internal & External Event Planning Global Event Production Client Relations Brand Activations Trade Show & Convention Management Cross-Functional Team Leadership Creative Event Design Stakeholder Management Budget Oversight Contract Negotiations Hospitality Operations Guest and VIP Experiences

Career Highlights

●Directed and executed award-winning brand activations and exhibits at major global trade shows including Comic-Con, Licensing Show, MIPCOM, and Brand Licensing Show.

●Recognized for resourceful budget management; consistently delivering high-impact experiences despite financial constraints delivering the same program for 30-40% less.

●Produced multi-brand internal events such as town halls, entertainment gatherings, executive/VIP meetings, department offsites that aligned with corporate goals producing one cohesive experience.

Professional Experience

Paramount Global (Formerly ViacomCBS, Viacom, MTV Networks), New York, NY 2014 – 2024

Senior Director, Events and Brand Experience

Directed teams in the production of high-profile domestic and global events, ensuring alignment with business goals while optimizing brand positioning.

•Spearheaded the trade show division and guided the development of all trade show builds with expertise on intricate convention center rules and regulations.

•Customized events from concept through execution by building teams that include marketing, creative design, live stage production, talent/executive management, hospitality and front of house operations.

•Served as a primary client liaison, acting as a sole point of contact for managing communications, deliverables, relationship development and on-site management.

•Tracked metrics and feedback to inform event strategy and deliver measurable solutions to increase audience engagement and optimize brand visibility,

•Supervised cross-functional collaboration with internal teams such as Sales, Marketing and Creative along with external vendors to deliver high quality innovative experiences.

•Spearheaded highly visible large-scale business and consumer events, elevating Paramount’s brands to top global partners and thousands of industry insiders and consumers.

•Directed multiple tentpole events happening simultaneously on- location.

•Created, managed and reconciled budgets up to $4 million dollars in U.S. and international currency.,

•Optimize project expenditures to achieve substantial cost savings with constrained budgetary parameters,

•Trained and mentored teams of future planners ranging from 5-25 on all facets of events, conventions, trade shows and conferences.

•Collaborated with legal, corporate protocol and risk management departments to ensure contracts and required certifications were within organizational policy and standards.

Viacom/CBS (Incorporating MTV Networks), New York, NY 2004 – 2014

Director, Special Events and Convention Planning

Led global and domestic B2B events that generated sales and elevated consumer exposure by developing and delivering curated engagement programs.

•Fostered effective collaboration and built relationships with internal clients and departments including creative, design, sales, marketing and press along with external vendors including key associations, hotels and venues.

•Managed and mentored direct reports and event teams through the delivery of feedback, one on one meetings, bi-monthly reviews and annual reviews.

•Supervised the hiring of staff, vendors and third-party companies domestically and internationally.

•Executed negotiations with third-party vendors including booth contractors, hotel event managers, hospitality venues, merchandise agencies and creative agencies.

•Drafted timelines, ground plans, production schedules, rundown of shows, menus, invites, security plans, transportation, gifting and event decks.

•Guided top executives and marketing teams with expertise how to reach company goals and maintain “best in the business” rankings.

•Oversaw sales and logistics for Nickelodeon’s only consumer- facing retail merchandise shop at San Diego Comic-Con ensuring successful sales growth,

•Partnered with internal technical departments to create event registration platforms attendance, room blocks and internal billing.

Additional Experience

MTV Networks (Nickelodeon, VH1, MTV), New York, NY

Manager, Special Events & Convention Planning

Education

Bachelor of Arts, (BA), Marketing

St. John’s University, Queens, NY

Computer Skills

Microsoft Office Suite Google Workspace Slack SharePoint Zkipster Zoom Internal Event Platforms

Key Events and Projects

New York & San Diego Comic-Con, Las Vegas & London’s Consumer Products International Licensing Shows, International Animated Film Festival, Upfront presentations, MIPCOM (Market for International Programs), NATPE (National Association of Television Program), CTAM (Cable Television Advertising Marketing), Magic Fashion Show, talent appearances and engagements, VIP client dinners, show premiere parties, screenings and a variety of events in venues throughout New York / Las Vegas, NV / Newport, RI / Miami, FL / New Orleans, LA / Cannes, France / London, UK / Annecy, France / Nuremberg, Germany

Contact this candidate