Sr Marketing Operations Mgr, Sr program mgr, marketing, leadership

MICHELLE BENTLEY

San Diego, CA 760-***-**** *****************@*****.*** Linkedin.com/in/michelle-bentley/ Marketing Operations Director

Operational Excellence Strategic Marketing Planning Business Development Results-driven operational leader with 15+ years’ experience in delivering strategic vision, elevating corporate marketability, boosting revenue growth, and leading teams to achieve defined targets. Proven success in driving profitable sales through impactful marketing, business acumen, program/project management, and dynamic growth strategies. Solid history of providing comprehensive support to streamline major operational activities and introducing cutting-edge ideas for corporate success.Intuitive growth mindset; effectively determining innovative solutions to complicated operational and marketing challenges and capitalizing on high-profile growth opportunities to thrive in high-stress situations. Strong work ethic and passion for transforming underperforming teams while unwavering dedication to personal growth and development. AREAS OF EXPERTISE

• Program Management

• Team Leadership

• Revenue Generation

• Budget Administration

• Project Management

• Organizational Development

• Process Improvement

• Issue Resolution

• Change Management

• Employee Engagement

• Business Success

• Marketing Operations

PROFESSIONAL EXPERIENCE

Senior Marketing Operations Manager 2022 – 2024

Exercised leadership skills to mentor a team of six direct reports. Oversaw multiple procedures, such as collaborating with cross- functional teams, managing diverse perspectives, navigating ambiguity, negotiating contracts, and driving impactful decisions.

• Led project management team of 10, including creative and strategic project managers. Created processes for projects intake and prioritization o help measure team capacity, streamline efficiencies and track KPI’S for all projects and programs.

• Formulated and executed annual plans, budgets, and risk strategies by coordinating with the VP of Marketing and Operations, maximizing operational success by 38%.

• Established a mentor program, initiated feedback surveys, and achieved career development and retention results.

• Developed a learning library for a marketing academy, enhanced department reputation, and facilitated training sessions to foster community and efficiency.

• Managed the intake, prioritization and execution of projects for the marketing organization. Senior Program Manager

Owned Vet Services Program, focusing on mergers and acquisitions. Collaborated with directors of business development and vet services marketing to ensure smooth execution of partnership with acquired locations from location closures, marketing and grand opening activities.

• Led project kick-offs, project status meetings, daily standup meetings and submitted Workfront jobs and worked closely with creative team and vendors to ensure timely execution and delivery of marketing assets.

• Built work streams to automate processes related to budget tracking and invoicing, resulting in a cost savings for the organization of 18% of budget, which was allocated to grand opening events for customers. Agency Operations Manager 2019 – 2022

Established a newly formed marketing agency as a distinct business unit. Steered multiple operations, such as client acquisition, budget management, vendor relationships, and cross-functional collaboration.

• Received promotion and appreciation from senior leadership for showcasing exceptional performance.

• Delivered valuable support in controlling end-to-end project procedures to increase business effectiveness by 30%.

• Cooperated with accounting and sales teams to ensure seamless execution of operational processes. Marketing Manager 2018 – 2019

Led eight direct and two indirect reports for accomplishing marketing objectives. Empowered teams, built connections, and PETCO CORPORATE Rancho Bernardo, CA

CAFETERIA CREATIVE (A TURF DISTRIBUTORS COMPANY) Temecula, CA drove development to administer the onboarding program with interactive learning. Played an integral role in developing project charters, arranging status check-in meetings, and mitigating risks. Headed creative agency and five internal companies by devising clear marketing strategies and regulating eight-figure marketing budgets in a fast-paced, deadline-driven environment. Oversaw the quality of work across all projects by leading the internal creative team and external agencies. Orchestrated digital campaign and social media strategy aligning with company goals. Monitored synergy projects and spearheaded resources across brands by implementing industry best practices.

• Developed marketing vision, strategy, and processes and secured funding through successful campaigns to realize the goal of establishing a revenue-generating marketing agency.

• Collaborated with HR to achieve zero turnover among 350 employees through improved content retention and engagement strategies.

• Utilized Agile and Scrum methodologies to build a team of creative project managers and coordinators while facilitating cross-departmental collaboration across various brands.

• Coordinated storytelling, promoted human interaction, and planned forward-looking strategies by presenting new ideas to streamline branding, advertising campaigns, and marketing procedures, increasing revenue by 44%.

• Presented creative and business insight by transforming marketing goals into impactful strategies for customer success, surpassing KPI targets across retail and online domains.

• Resolved complex challenges by managing scheduling, workflows, and resources across diverse creative functions

(Production, Video, Design, Print) from project initiation to completion, ensuring on-time and within-budget deliverables.

• Facilitated a smooth transition from concept to market launch, providing transparent communication of risks and issues by collaborating with stakeholders during initial product development. THE PIA AGENCY Carlsbad, CA

BUSINESS DEVELOPMENT PROGRAM MANAGER 2017 – 2017

Interacted with marketing agencies, devised agency marketing strategy, developed pitch materials, and managed scalable resources. Conducted marketing research and utilized network base to secure new clients and contracts to locate potential business growth opportunities. Constructed internal team project charters, headed project kick-off sessions, and integrated follow-ups. Implemented standardized SOP for client onboarding and referral program establishment to enhance agency reputation and reviews.

• Strategized plans for major brands, such as Nike and Under Armour to maximize brand presence by 23%.

• Acquired two undisclosed Fortune 500 clients, organized successful video campaigns, solved challenges, and received praise from CEO for exceptional organization and project completion.

• Leveraged a CRM database to maintain organized client interactions, optimize marketing efforts, and strengthen business relationships.

• Integrated past campaign data analysis and explored projected ROI for upcoming product launches and campaigns by delivering presentations to C-level executives and decision-makers.

• Controlled end-to-end execution of various deliverables by serving as a client liaison throughout the creative process. BUSINESS OPERATIONS MANAGER 1999 – 2017

Regulated front-of-the-store and back-office operations by ensuring positive customer experiences and collaborating with diverse stakeholders to meet the standards of a global coffee chain. Propelled sales revenues, researched consumer trends, and identified geographical prospects to establish a community partnership presence. Steered quality assurance and customer service by monitoring a team of 32 high-achieving professionals. Regulated multiple procedures, such as profit and loss functions, team coaching, inventory control, and customer retention. Identified issues and coordinated corrective solutions.

• Oversaw multi-million-dollar retail sites, spearheading new concept store launches, leveraging management tools for trend analysis, and executing strategies to maximize operational efficiency by an average of 26%.

• Optimized business procedures, enhanced event participation, and fostered community engagement by devising and executing regional marketing initiatives.

• Maintained labor scheduling, evaluated status updates, conducted quarterly business reviews for leadership, and ensured precise cash and inventory management processes by integrating technology solutions and business acumen.

• Administered partners to surpass business objectives and established unified teams to cultivate secure environments.

• Served a pivotal role in maintaining a 41% turnover rate in comparison to a 60% industry average. EDUCATION & CERTIFICATIONS

Bachelor of Business Administration (BBA) in Marketing National University, La Jolla, CA Business Administration, Marketing California State University, San Marcos, CA Business Administration, Marketing Mira Costa Community College, Oceanside, CA Certifications

Project Management Professional (PMP) Certification (2024) Certified Scrum Master (CSM) Certification (2024)

Smartsheet Product Certification (2022)

Brand and Marketing Integration (2017)

Awards

Petco – Woof Award (2023) Turf Distributors – Culture Award (2021) Starbucks – Spirit of the Siren (2016) STARBUCKS COFFEE COMPANY Southern California Market

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