Social Media Content Marketing

AYU MARTHA RETNO WULAN

Jakarta, Indonesia +62-857-****-**** **************@*****.***

LinkedIn Portfolio Available Upon Request

PROFESSIONAL SUMMARY

Strategic and adaptable Communications & Content Specialist with 6+ years of experience delivering high-impact media, social, and digital content strategies across industries. Proven ability to build brand narratives, drive public engagement, and manage cross-functional communications projects. Adept in digital tools, media outreach, and content creation—now focused on leveraging storytelling and digital strategy to support clean energy and policy- driven change in Southeast Asia.

RELEVANT EXPERIENCE

Commercial Officer – PT. Grha Prima Agung (Cloud-Based Financial Systems) Aug 2020 – Present

• Managed budgeting and procurement tools while coordinating with PMO and Marketing teams to support project planning.

• Provided system and data insights that informed marketing decisions and operational improvements.

Freelance Social Media Executive and Content Cretor PT Juwita Bersinar Indonesia 2020–2022

• Managed content strategy for lifestyle clients such as Amuz and Aprez Catering, increasing engagement 5% over 6 months.

• Developed and implemented data-driven content calendars, tracked performance via Google Analytics and Hootsuite.

• Handled four brands during two years.

Social Media Specialist – Berita Satu (Leading Digital News Media) Jul 2019 – Jul 2020

• Boosted audience engagement by 15% through platform-specific content optimization and campaign strategy.

• Maintained consistent brand voice across Facebook, Twitter, and Instagram while collaborating with editorial and design teams.

Marketing Communications Executive – H Sovereign Bali (Hospitality) Jun 2018 – Jun 2019

• Led all brand communication efforts and media outreach, resulting in increased press coverage and audience reach.

• Designed and executed CSR initiatives that enhanced brand perception and community relations.

Earlier Marketing Roles (2015–2018)

• Social Media Officer – Puspita Martha International Beauty School

• Marketing Officer – PT. Bestari Jaya

• Content Writer – In Harmony Clinic

Delivered measurable gains in brand visibility, social engagement, and content effectiveness.

(Full details available upon request.)

EDUCATION

Bachelor’s Degree in Communication – Pancasila University Diploma in Publishing – Politeknik Negeri Jakarta

CERTIFICATIONS

Google Analytics (2024) Google Ads Fundamentals (2024) HubSpot Content Marketing

(2022) Semrush Content Marketing (2022)

SKILLS & TOOLS

Social Media Strategy Content Marketing SEO Copywriting Blogging Google Analytics Google Ads HubSpot SEMrush Hootsuite WordPress Campaign Planning Performance Reporting Brand Storytelling Cross-Functional Collaboration

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