Customer Experience Digital Marketing
Resume:
************@*****.***
linkedin.com/in/naga-velagala-
samudra-reddy
Naga Velagala San Francisco, CA
GLOBAL COMMERCE LEADER STRATEGY, PRODUCT, TECHNOLOGY & OPERATIONS Product and program management leader with a proven track record in scaling digital and Omni Channel Commerce through data-driven insights—driving businesses forward while maintaining brand vision. I define user experience strategy, the digital customer experience, and product roadmap for the global expansion of products and companies. Product, Program & Ops Mgmt Digital Vision & Strategy Go-To-Market Strategy AI driven growth & productivity Omnichannel Transformation Platform Development Digital Marketing & Demand Gen Cross-Functional Team Leadership P&L Responsibility Road mapping Scaling & Mentoring Teams Technology Leadership CORE STRENGTHS
● Building and growing 360 Commerce across multiple commerce channels with customer experience at heart.
● Oversees project timelines and the rollout process, owning project progress from internal ideation through global rollout. Extensive knowledge of eCommerce technology across multiple industry- leading platforms like hybris, Magneto, Shopify, ATG, and others, that streamline processes.
● Defines and develops KPIs, reports, dashboards, web-analytics, and other metrics that provide insight into performance, sales, trends, analytics, and user behavior.
● Certified Scrum Professional, Certified Scrum Master, and Certified Scrum Product Owner. EXPERIENCE
Lowe's Companies Director of Product Management Digital Commerce, Omni Channel & Re-engagement 2022 - 2025 Charlotte, NC (Remotely based in CA) Define, establish, and execute Digital Commerce, Omni Channel & Re-engagement vision, associated OKRs and roadmaps across the vital and strategic pillars of eCommerce, direct to consumer, experience, re-engagement and Operational communications. Leading key product portfolios that includes Substitutions, Subscriptions, Omni- Channel returns, cancellations, exchanges, CRM, Loyalty, Personalization, Notification center, Omni-Channel fulfillment, post-order modifications, self-serve applications, promotions, experimentation etc. enhancing the customer experience, driving the engagement and re-engagement across all the commerce channels optimizing crucial metrics like lifetime revenue, average order value encompassing products, services and strategic initiatives like PRO segment, project selling creating a broader ecosystem with an ambition to make Lowes the preferred home improvement destination. Launched the platform to enable Lowes Incentivized Reviews. Leading generative AI and Agentic AI driven growth and innovation across product portfolio both as a strategy and experience lever.
● Generated incremental revenue of 570 million+ USD over 2.5years
● Responsible for identifying and optimizing the products diving engagement, retention and revenue including the P&L of Omnichannel product portfolio contributing to the top and bottom lines of Lowes.
● Mentoring, fostering and developing a highly functional and customer centric data driven technology leaders and product organization that thrives on collaboration leading to cohesion across the enterprise. Meta Platforms Inc. (FRL - Oculus & Portal) Manager, Global Direct to Consumer 2016 - 2022 Menlo Park, CA
Start, grow, and support multiple DTC channels like Social Commerce, retail, eCommerce with customer centric commerce strategy for FRL. Defines overall business, systems architecture, and automation for customer-facing e- business functions, including B2C eCommerce, customer experience, CRM, digital marketing, B2B integrations, and data insights. Drives and manages digital commerce across 23 countries for augmented reality/virtual reality, physical and digital products, and associated web stores. Developed digital marketing strategies including SEO, SEM, A/B testing, campaigns, and social media.
● Lead the initiatives that helped drive the business from scratch to over one Billion USD over 6 years.
● Partners with cross-functional teams like IT, platform engineering, marketing, legal, finance, logistics, supply chain, sales operations, and customer support to assure alignment and drive the development, prioritization, and execution of processes and systems. Builds and drives marketplace eCommerce with partners like Amazon.
Naga Velagala 510-***-**** ************@*****.***
● Built and supervised all phases of eCommerce platform development, which optimized funnel conversions through social media, SEO/SEM, and affiliate marketing, which enhanced the overall customer experience.
● Drives e-Business/eCommerce processes and product management, supporting and assisting in the execution of the organization’s strategic initiatives, which helped develop a go-to-market strategy for new product launches, accessories, and associated technology/features for multi-channel commerce.
● Leads program management and communications oversight and is responsible for the software development and business process life cycles. Plans and executes complex global promotions and campaigns for first-party eCommerce and retail partners. Abbott Commercial Project Manager, eCommerce
2016 Alameda, CA
Defined, designed, built, and implemented a scalable and cost-effective direct-to-patient (DtP) web store. Provided leadership to meet set strategies and business objectives. Incorporated project management best practices to exceed customer requirements and effectively achieve timeline milestones, delivering project excellence.
● Developed and maintained a $15M budget and resource requirements. Worked with global sourcing to drive the identification and onboarding of third-party suppliers to support the web store, services, and applications. Managed all third-party vendors, external agencies, and globally dispersed teams.
● Set key performance indicators (e.g., order to fulfillment turnaround time) and service levels (e.g., 99% e- commerce platform online). Oversaw the performance of the e-commerce platform, order management, order-to-cash transactions, inventory levels, and other key DtP activities, services, and systems. Arvato Systems, Inc. Senior Business Architect, eCommerce 2014 - 2016 San Francisco, CA
Drove product and program management, development, and implementation by optimizing processes to meet productivity objectives, improving the experience for clients like Levi Strauss & Co, McKesson, and Thermomix.
● Supported international business and global expansion, reduced operational overhead by 30% for the company, and total re-platforming of the B2B eCommerce business.
● Delivered designs for capability transformation in support of strategic objectives and operating plans that increased international B2C revenue by 11%, grew customer satisfaction, productivity, and operational excellence.
● Drove omnichannel initiatives and transformation, digital marketing, business architecture development, multi-channel commerce, customer service and CX, and stakeholder management. American Eagle Outfitters (through Innovate Solutions) Product Owner, eCommerce 2012 - 2014 San Francisco, CA
Developed the inception and implementation phases for the American Eagle Outfitters site for the UK and European expansion, overseeing end-to-end product management. Oversaw the inception and implementation of omnichannel transformation, putting in place initiatives BOSS by the implementation of IBM Sterling Commerce.
● Worked on the eCommerce User Experience Team, which comprised Search Engine Optimization, a store locator feature, and social media initiatives. Created, groomed, maintained, and prioritized the product backlog based on ROI and other key metrics. Revamped navigation based on the results from A/B testing. Ishipdocs Program Manager, Digital & eCommerce
2011 - 2012 Fremont, CA
William Hill Business Manager
2009 - 2011 Birmingham, UK
EDUCATION
STANFORD UNIVERSITY, CONTINUING STUDIES: Generative AI for PMs 2024 STANFORD UNIVERSITY, CONTINUING STUDIES: AI Leadership Series: Introducing AI Systems 2024 STANFORD UNIVERSITY, CONTINUING STUDIES: Product Design Leadership 2020 STANFORD UNIVERSITY, CONTINUING STUDIES: Digital Marketing 2019 ASTON UNIVERSITY (UK): Master’s degree, International Business 2010 SRM UNIVERSITY (INDIA): Bachelor’s degree, Engineering 2007
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