Director Of Digital Marketing and SEO

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Phone: 303-***-**** Email: *****@********.*** Linkedin Profile

Professional Summary

Kevin James is an award-winning digital marketing industry leader with over 20 years’ of experience in UX/UI web development, technical SEO, and full-spectrum MarTech stack orchestration. Celebrated for designing data-driven online growth strategies that yield exceptional results: from managing SEO strategy for large-scale websites (20,000+ pages) to achieving returns-on-ad-spend (ROAS) as high as 28,600% across PPC, social media, and native advertising channels. Experience

Active in web development, SEO, and Internet marketing since 1998 as verified through digital archives published on the Internet’s Wayback Machine. Click to view digital archives. Industry Awards & Accolades

Kevin has garnered prestigious awards and recognition from Google Partners, Clutch.co, The Manifest.com, Search Engine Marketing Professionals (SEMPO), Search Engine Land, and the Los Angeles Business Journal.

Clutch© Awards (2024 & 2025)

Kevin James earned two Global Awards and Top 1% Best Agency recognition in five categories; digital marketing, content writing, user experience (consumer products), Artificial Intelligence (AI), and Information Technology. View award gallery - https://bit.ly/3ZBIwyA Alternative link - click here

Clutch is North America's leading ratings and customer satisfaction review platform for IT, digital marketing, SEO, web development, and business services. With over 500,000 businesses in the Clutch database, earning recognition as a top 1% rated marketing professional means that Kevin has outperformed approximately 158,400 agencies and entrepreneurs in each category. These awards of distinction affirm Kevin James' status among North America’s digital marketing elite. Entrepreneur Of Impact (2024 Award Nominee)

The Entrepreneur Of Impact program, developed by business mogul Daymond John of the television broadcast, "Shark Tank" in collaboration with Colossal Management, is an innovative competition designed to identify and celebrate visionary entrepreneurs making a significant difference in their industries and communities. The champion will secure a $25,000 cash prize and also appear in a Forbes magazine advertorial. View official source - https://bit.ly/4hdwqSs Google Engage Agency Partner (2014)

Won second place and a silver award in Google’s ‘Best Small Agency’ annual competition. Winners and nominees were featured in the August 2014 edition of Ad Age© Magazine. View source - https://adage.com and https://bit.ly/3Wz5kOL Agency Experience

18+ years in executive leadership roles, including Senior SEO Specialist, SEO Manager, and Director of Digital Marketing for top-tier agencies and eight-figure brands.

Has managed or directed 4 to 12-person teams holding various levels of digital marketing expertise.

Previous agency employers include; 180Fusion, National Positions, Blue Tangerine, Caputo Digital and Madison Miles Media.

Two former employers, National Positions and 180 Fusion distinguished themselves by ranking among the "top 500 fastest-growing private companies in America" by INC Magazine with articles featured in Forbes, Bloomberg, and Ad World.

In August 2014, 180 Fusion was ranked #176 among INC Magazine’s top 500 fastest-growing companies in America, rated the "Number #1 Digital Marketing Agency in LA by the Los Angeles Business Journal", and voted number #18 as a ‘Best Place To Work’ in Los Angeles. 180Fusion has 63 published client reviews.

Kevin James is cited by name and appreciated for helping a major client achieve their online revenue goals. https://www.sitejabber.com/reviews/180fusion.com 2

Largest Billing Clients

Kraft/Heinz Foods, American Express, Disney Consumer Products Group & Interactive Media, Brazil's Tourist Authority, Certa Pro Painters, Volkswagen, Land Rover & Range Rover. Denver Health & Hospital Authority - ranked No.# 2 in the United States among academic medical centers for social responsibility by the Lown Institute, and one of America’s Best Addictiion Treatment Centers in North America. *Kevin’s role: Senior SEO Specialist & PR II. Squire, Sanders, and Dempsey LLP, now Squire, Patton, and Boggs - an international law firm with over 1,500 lawyers across 47 offices in 20 countries, making it one of the largest and most comprehensive law firms globally. *5,500 employees with annual revenue currently estimated to be $2.1B. *https://bitl.to/4eYL Kevin’s role: Technical SEO Specialist (contractor) MC Global Holdings - (the parent company of Vivimu.com) - the world's leading contract manufacturer and wholesale distributor of 40 legal hemp-based products, with more than 600 customers in the United States and 20 countries in Europe and Asia. *2023: 35 employees and $90 million in worldwide sales. View source.

*Kevin’s role: SEO Manager (contractor)

K-1 Global© - the oldest, largest and most popular professional kickboxing event promotion in combat sports history. During its peak years (1993-2012), K-1 generated an estimated annual revenue of $70 million to $100 million, driven by large-scale live events, global pay-per-view sales, and international event sponsors. *Kevin’s role: Director of Digital Marketing & Global Communications. SEO & PPC Manager (remote contractor)

Madison Miles Media, Inc. Sept 2023 to May 2025

Madison Miles Media—one of the nation’s premier content marketing agencies renowned for its award-winning excellence—Kevin James played a pivotal role in driving the agency’s continued success and industry leadership. M3 Media boasts an elite in-house team of 24 content marketing experts and has earned numerous prestigious accolades, including Folio, Magnum Opus, Telly, and Pearl awards, cementing its reputation as a top-tier agency. Learn more - www.madisonmilesmedia.com. Strategic Leadership: Oversaw a portfolio of 7 to 10 high-profile clients each month, delivering customized digital marketing solutions that consistently surpassed performance goals and client expectations. View proof of work - https://is.gd/r3BKV

Adjunct Professor, Educator (contractor)

University of Denver, Colorado Summer semesters 2020 through 2022 A contracted instructor with the Digital Marketing Bootcamp at the University of Denver in Colorado. Kevin authored search engine optimization (SEO) course curriculum and taught over 100 students during the summer semesters of 2020, 2021and 2022. View Kevin's 1099 contract at - https://bit.ly/3UdXbwg Lead SEO Specialist & Front-end Developer (remote contractor) Blue Tangerine Inc. www.bluetangerine.com November 2021 - August 2023 Blue Tangerine is a Google Premier Partner, and AMI-accredited full scope digital agency supporting 26 employees with a physical office in Tyrone, Georgia. Blue Tangerine empowers home builders with cutting-edge website design services, SEO, paid search, geofencing, social media, and email marketing solutions. Blue Tangerine has established itself as a leader in the home building digital marketing space. Tasks & Responsibilities

Spearheaded comprehensive SEO initiatives that significantly enhanced organic search visibility and lead generation for Blue Tangerine’s portfolio of home builder clients, helping the agency maintain its reputation as a top digital partner in the industry.

Synergized Content Creation with SEO Strategy: Co-authored compelling brand stories and content that deliver a consistent, engaging message across every customer touchpoint.

View proof of work - https://bit.ly/44Tbzzj

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Senior SEO Specialist & Front-end Developer (remote contractor) CertaPro Painters, Inc. www.certapro.com January 2020 through Nov 2021 The largest interior and exterior painting company in North America with 350 franchise locations throughout the USA and Canada. CertaPro® manages 1,440 employees and reports $612 million in 2022 revenue.

Oversaw all aspects of technical search engine optimization (SEO) including on-page and off-page organic search strategy implementation for 12 out of 350 CertaPro franchises throughout the Midwest. View proof of work - https://bit.ly/495kVJh and https://bit.ly/4dxnIxw

Turbocharged organic search traffic across mobile and desktop, driving an average growth of 242% per location—transforming visibility and customer reach.

Elevated click-through rates (CTR) from a modest 2.5%-3.5% to an impressive average of 6.5%, doubling audience engagement through smart ad campaign optimization.

Supercharged landing page conversions, achieving a staggering 380% to 700% increase depending on location—turning clicks into loyal customers at unprecedented rates. Senior SEO Specialist II & Public Relations (contractor) Denver Health & Hospital Authority May 2017 - Dec 2019 Denver Health & Hospital Authority is a top ten US regional hospital with $2.3 billion in gross revenue and managing 12,000 employees. Learn more - https://denverhealth.org

One of two senior SEO specialists working in collaboration with an in-house team of 12 digital marketing experts.

Personally optimized web content and SEO metadata on more than 20,000 individual web pages, including the Google Business profile, official YouTube pages, and citation pages.

Boosted ad campaign click-through rates (CTR) by an average of 198.6% resulting in an 1100% increase in organic search engine traffic, improved Quality Scores, and reduced cost-per-click expense.

Kevin’s most impressive body of work involved reducing the hospital's cost- per-acquisition expense by 41.24% while boosting conversions by 877.27%.

View proof of work - https://bit.ly/41pM6f2 and https://bit.ly/4bzs2KU Content Developer & Digital Marketing Specialist (Contractor. Six month project) Disney Consumer Products Group & Interactive Media - Glendale, CA July 2015 to Dec. 2016 Disney Consumer Products & Interactive Media (DCPI) - a subsidiary of The Walt Disney Company engaged in merchandising of the Disney brand retail products, toys, video games, and digital content.

*2,900 employees and $59 billion in annual revenue. https://dpep.disney.com/

Assisted in spearheading the launch of Disney's ‘One Voice, One Vision' approach across all digital marketing efforts throughout Europe, the Middle East, and Africa.

Developed digital marketing campaigns for DreamWorks & Disney theatrical releases to drive brand loyalty while guiding consumers along the conversion path to purchase.

Co-authored SEO strategy for online campaigns associated with nine Disney films; The Help, War Horse, Marvel's The Avengers, Frankenweenie, Wreck-It Ralph, Lincoln, Oz The Great & Powerful, and Iron Man 3.

Wrote social media copy, and published content across social handles; Facebook, Instagram, Twitter, Snapchat, etc., for theatrical film releases owned by Disney studios, Walt Disney Animation Studios, Pixar, Marvel, and Lucas Films.

Managed the growth of the Walt Disney Animation Studio's YouTube channel growth to 400% within 90 days of hire.

Successfully sustained channel growth for over 12 consecutive months. 4

Director of Digital Marketing (contractor)

Versa Products, Inc. Los Angeles, CA www.versatables.com January 2014 to June 2015 Versa Products Incorporated is a Los Angeles, California-based manufacturer of ergonomic stand-to-sit computer desks, tables, chairs, adjustable computer workstations, and office furniture.

*110 employees and $44.9 million in annual sales.

Directorial leadership of an 8-person in-house digital marketing team consisting of two front-end web developers, a photographer, two graphic artists, two social media marketing specialists, a full-time Amazon Ads Programs Manager, a paid search advertising manager, and two outsourced content marketing subcontractors.

Oversaw a monthly digital advertising budget of $100,000+ earmarked for Google text ads, display ads, remarketing, Instagram, Facebook, Twitter (‘X’), LinkedIn, and Amazon. SEO Results: Achieved and consistently dominated front-page SERP on Google for at 1st, 2nd, 3rd, and 4th place for multiple high-value keywords and search phrases. View proof of work https://is.gd/jCz8la

PPC Results: Consistently generated impressive ad campaign Return On Ad Spend (ROAS) of 400% - 4:1 to upward of 1,400% 14:1 per dollar spent. View proof of work - https://tinyurl.com/22o4949g

Director of Digital Marketing & Global Communications (contractor) K-1 Global Limited® Los Angeles, CA Sept. 2012 to Jan. 2014 Established in 1993, K-1™ is the oldest and largest professional kickboxing event promotion in the history of combat sports. Elite K-1™ athletes entertained capacity crowds at some of the largest auditoriums and sports coliseums in 38 countries worldwide. Events were broadcast live on ESPN Sports, CBS, SpikeTV, EuroSports, and Fiji TV Japan. *24 employees and $52 million in annual revenue. Visit - https://www.k-1.co.jp https://bit.ly/40oXAB2 and https://www.youtube.com/@k1globalholdings

Responsibilities and Common Tasks

Oversaw all facets of online content creation, promotion and distribution, including SEO strategy execution and paid search advertising campaign management.

Collaborated with marketing team to ensure consistent brand messaging across global markets.

Directorial leadership of an eight-person team of marketing professionals in the design, launch and online promotion of K-1 Global kickboxing tournaments, VIP events, and branded merchandise.

Crafted produced the K-1 corporate sponsorship presentation deck, and collateral marketing materials.

Personally solicited and procured corporate sponsors forinternationally televised events.

Event sponsors included - PlayStation, Honda, Dominoes Pizza, McDonald's, Modelo/Corona Brewing Company, and Everlast® boxing equipment.

Accomplishments & Highlights

Crafted an online rebranding strategy resulting in a 2,600% increase in organic search traffic.

Achieved 1st place through 4th place in organic search result listings for high-value keywords relevant to professional kickboxing.

Results: Grew the official K-1 Facebook subscriber base from 16,899 to 335,000 within 60 days of hire. View proof of work - https://bit.ly/4ki68Rb

Implemented changes to K-1's official YouTube channel, resulting in a substantial rise in subscriptions from 49,100 to 59,110,000 million followers. https://bit.ly/3FBiKDQ

Generated $1,020,000 million in worldwide PPV event sales within seven days of launching a PPC and SMM campaigns. *28,600% return-on-ad-spend (ROAS) - https://bit.ly/3TbHqGj 5

SEO Manager

180Fusion Inc. - Los Angeles, CA February 2011 through May 2014 https://www.inc.com/profile/180fusion

180Fusion was a nationally rated digital marketing agency headquartered in Los Angeles, California In August 2014, 180Fusion was voted "The #1 "Best Digital Agency" according to the Los Angeles Business Journal. The same year, 180Fusion was recognized by Inc. Magazine as a "Top 500 Fastest Growing Private Companies in America" holding position #176 overall. - View PR Newswire Press Release.

Coached and mentored four in-house SEO specialists and two additional contractors.

Conducted comprehensive website audits to discover SEO errors, omissions and issues in need of optimization. Presented and implemented technical SEO fix recommendations

Directed the implementation of on-page and off-page SEO optimization strategies to include back-links and citation pages. Collaborated with in-house PPC and SMM teams to ensure brand voice consistency and an optimal user experiences across all platforms. Certificates of Competency

View official transcripts and documents - Dashboard 1, 2 and 3 Front-end & Full Stack Developer

Certified by the University of California at Los Angeles (UCLA) Extension Bootcamp. September 2011. Proficient in HTML, CSS3,JavaScript and JavaScript frameworks including React.JS, Vue, Angular, API integration, testing, and debugging using browser developer tools.

CS50 Web Programming with JavaScript & Python. Harvard University (edx.org), May 2020.

Meta/Facebook, Program Developer, certified. January 2023. View Kevin’s developer dashboard - https://bit.ly/49T6yZ2

Shopify-approved Partner and Expert Developer. View partner dashboard - https://bit.ly/3wPOro5 Search Engine Optimization (SEO certificates of competency)

SEMrush© - Fundamentals and Technical SEO Specialist certified

HubSpot Academy - SEO II Advanced Course, certified.

ClickMinded© - SEO Specialist certified.

Google Academy & Google Skillshop

Five certificates of competency - Google Analytics (GA4), Ads/AdWords, Google Mobile Search, Google Video Search Marketing, Google Digital Marketing and E-commerce Professional Certification. Social Media Marketing Specialist

LinkedIn - an approved Linkedin Business Marketing Ad Campaign Manager.

HubSpot, Inbound Marketing certified and Social Media Marketing certified.

HubSpot Academy, Social Media Marketing Course

HubSpot, Instagram Ads Course

Hootsuite Academy, Social Media Marketing Certification

Online Marketing Institute Social Media Marketing Certification (Level 2)

eMarketing Institute: Social Media Marketing Course and Certification

TIkTok Academy, TikTok For Business

Artificial Intelligence (AI) courses completed

Google's, Machine Learning Foundational Course

Introduction to Generative AI by Google

IBM's, AI Foundations for Everyone

AI Chatbot Course by Ometrics.

Building AI Powered Chatbots Without Programming by IBM (on Coursera) 6

Education

Master of Science (MS) Degree in Marketing

John H. Sykes College of Business at the University of Tampa. - Tampa, Florida January 1995 through January 1997

Bachelor of Arts degree in Music Theory & Jazz Composition University of Akron, Akron, Ohio

May 1981 to May 1984

Military Service

United States Navy, Operation Desert Storm era, veteran. Service Period: 1983 through 1996. Honorable Discharge. Rank: Chief Petty Officer (CPO), E-7.

Rate: PR-7353, SO Parachute Rigger and NEC-8MTS Master Training Specialist. 7

Performance Tracking & Reporting: Develops and

maintains automated reporting systems to track key SEO KPIs, including organic traffic, keyword rankings, CTR, bounce rates, and conversion rates.

Content Creation and Brand Storytelling: Collaborates with a content team to develop and execute SEO-driven content strategies, ensuring alignment with search intent and business objectives.

Technical SEO Excellence (Ensure websites follow best practices for site architecture, crawlability, indexing, and page speed. Work with developers to implement

structured data, canonical tags, and other technical elements)

*Including proficiency in Generative Engine

Optimization (GEO) & Large Language Model

Optimization (LLMO)

Data Analytics, KPI Tracking and

Measurement: Implements systems for tracking SEO

and conversion performance, including automated alerts and regular performance reviews to ensure client

expectations are met.

Digital Advertising & Programmatic Buying

Content Marketing Strategy Google Ads, Bing Ads, Yahoo Gemini, YouTube, LinkedIn Ads, Meta/Facebook Ads, Instagram Ads,

Pinterest Ads, X/Twitter Ads, Amazon DSP, TikTok,

and Taboola and AdRoll

Social Media Marketing and Advertising Email Marketing Automation Conversion Rate Optimization (CRO) SMS Text Marketing Web Development and Landing Page Optimization Customer Relationship Management (CRM) Systems Effective Cross-cultural Communicator &

Collaborative Leadership

Leadership and Team Management

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