Digital Marketing Manager
Resume:
JASON S. LEWIS, MBA
Marketing Executive Digital Strategy Leader AI-Driven Growth Architect
C O N T A C T
*************@*****.***
Buffalo Grove, IL
S K I L L S //
PROFESSIONAL SKILLS
Leadership & Team Development
Communication & Interpersonal Skills
Time Management
Problem Solving & Critical Thinking
Team Management
Customer Service
Adaptable to Change
Organizational Skills
Goal-Oriented
Negotiation
Mentorship & Training
Multicultural Sensitivity
Multitasking Abilities
Group and Individual Instruction
Independent Work
Prioritization
Confidentiality & Discretion
Proactivity
Public Speaking
E D U C A T I O N
LAKE FOREST GRADUATE SCHOOL OF
MANAGEMENT – LAKE FOREST, IL
Master of Business Administration
(MBA) – General Management
UNIVERSITY OF HARTFORD – WEST
HARTFORD, CT
Bachelor of Science – Audio Engineering
Technology
S U M M A R Y
Forward-thinking marketing executive with 10+ years of experience driving full-funnel growth across digital, SEO, paid media, and integrated marketing channels. Proven success leading marketing transformations, developing go-to-market strategies, and leveraging AI tools for strategic decision-making. Adept in managing teams, large-scale budgets, and performance optimization for B2B and B2C brands. Actively seeking a full-time, direct-hire marketing leadership role to drive measurable business impact. TECHNICAL SKILLS
Digital Strategy & Demand Generation AI Prompt Engineering & Data Analytics SEO/SEM
& Paid Media Optimization Go-to-Market Strategy Team Leadership & Cross-Functional Collaboration CRM & Marketing Automation (Salesforce, Pardot, HubSpot) E-commerce & Conversion Optimization Programmatic & Display Advertising (Simpli.fi, The Trade Desk) Martech Stack: Google Ads, Search Ads 360, Looker, Tableau, SQL, GA360 Platforms: Vertex AI, Firebase, BigQuery, WordPress, Shopify
PROFESSIONAL EXPERIENCE
SENIOR DIGITAL MARKETING CONSULTANT JANUARY 2019 – PRESENT BRIGHTFLY CONSULTING, CHICAGO, IL
Designed and executed full-funnel digital marketing strategies across SEO, paid media, and website UX, tailored to B2B and B2C clients.
Implemented AI prompt engineering to automate keyword research, persona targeting, and campaign analysis—boosting campaign efficiency by 40%. Consulted with executive stakeholders to translate complex analytics into actionable insights, improving marketing ROI across channels. Achieved an average 23% lift in conversion rates across client campaigns through CRO and personalized content strategies.
Managed martech tools including Google Analytics 360, Looker Studio, Salesforce, and Marketo to measure campaign performance.
HEAD OF MARKETING DECEMBER 2023 – JUNE 2024
TRIPLE SHIFT ENTERTAINMENT, REMOTE
Directed all brand marketing, media planning, and budget oversight for a national entertainment company.
Increased organic search traffic by 677%, leading to over 3,100 verified in-person visits in under 6 months.
Launched and optimized campaigns using Simpli.fi for programmatic advertising, reaching niche audiences with high engagement.
Enhanced cross-channel messaging consistency through integrated content calendars and coordinated SEO/PPC strategy.
WEB MARKETING MANAGER FEBRUARY 2023 – SEPTEMBER 2023 ISACA, REMOTE
Spearheaded the overhaul of ISACA’s SEO strategy, leading to a 54% increase in organic traffic and securing 970+ high-quality backlinks.
Optimized website functionality by improving page load speed by 36% and resolving over 3,000 broken links, enhancing overall user experience. Collaborated cross-functionally with content and development teams to implement best practices in SEO, increasing organic visibility and reducing bounce rates. Utilized Google Analytics, Looker, and Tableau to analyze key traffic metrics, guide SEO efforts, and report performance to senior leadership. PROFESSIONAL EXPERIENCE (CONTINUED)
DIGITAL MEDIA MANAGER OCTOBER 2021 – FEBRUARY 2023 ISACA, REMOTE
Led the paid media strategy for ISACA’s digital campaigns, managing multi-channel efforts across Google Ads, LinkedIn, and YouTube to drive lead generation and engagement.
Increased lead generation by 30% YoY by optimizing ad creatives and targeting through continuous testing and performance analysis.
Managed budgets, campaign strategies, and reporting for paid channels, ensuring efficient media spend allocation and achieving KPIs.
Partnered with SEO teams to align content strategy and paid media campaigns for maximum visibility and user engagement. SENIOR MANAGER, PAID MEDIA JANUARY 2019 – SEPTEMBER 2019 BRANDMUSCLE, CHICAGO, IL
Managed over $150M in digital media spend for enterprise B2B clients across Search Ads 360, Facebook, and LinkedIn. Partnered with cross-functional teams to implement high-performance media strategies, exceeding lead generation KPIs. Conducted competitive analysis and A/B testing to improve ad creative performance and conversion efficiency. DIRECTOR OF MARKETING MARCH 2017 – JUNE 2018
AUTISM SPECTRUM THERAPIES (FORMERLY AUTISM FAMILY CENTER), CHICAGO, IL Orchestrated regional digital marketing strategy across SEO, PPC, email, and social media, increasing monthly service hours by 200.
Surpassed monthly business acquisition goals by 13%, generating $600,000 in additional annual revenue. Boosted digital click-through rates by 35% and lead form conversions by 20% through landing page optimization and retargeting.
DIGITAL MARKETING ANALYST JANUARY 2015 – SEPTEMBER 2017 ALLSTATE INSURANCE (CORPORATE HQ), NORTHBROOK, IL
Supported digital advertising and analytics for national auto and home insurance campaigns. Used Google Analytics, SQL, and A/B testing to optimize marketing strategies and user experience across web and mobile. Contributed to campaign reporting, forecasting, and stakeholder dashboards to align marketing performance with sales goals. CERTIFICATIONS
Google AI Essentials Certification, Sept 2024
HubSpot Marketing Software Certified
Strategy & Execution, Change Management, Analytics (MBA coursework) REFERENCES
Available upon request.
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