Business Development Community Health

Toni S. Callahan, M.Ed.

******************@*****.*** LinkedIn https://www.linkedin.com/in/tonicallahan 904-***-****

Professional Summary:

Success-driven business development professional with a proven track record of increasing revenue through strategic partnerships. Skilled in prospecting, consultative selling, building long-term relationships, and closing on opportunities with physicians, providers, hospital C-Suites, and clinical teams. Constantly analyzing client challenges and delivering customized solutions that drive growth is a priority.

Core Competencies:

Therapeutic Areas: Inpatient & Outpatient Mental/Behavioral Health Electroconvulsive Therapy Respiratory Pulmonary Disease (Portable Oxygen, CPAP/BiPAP, Nebulizer) Pain Management (NSAIDs, Opioids) Chronic Disease (Asthma, Osteoarthritis)

Sales & Business Development: Key Account Management Value-Based Care Market Analysis & Strategic Planning Contract Negotiation, Pipeline Revenue Growth Hospital C-Suite Market Expansion

Technology: Salesforce Power BI Tableau Epic EMR Ubiquity EMR Meditech Bamboo SharePoint OneNote

Professional Work Experience:

Baptist Health System, Inc., January 2024 - Present

Community Health & Well-Being Manager

Led market analysis for Community Health Needs Assessments (CHNA) processes

Develop data-driven implementation plans and initiatives to improve health-related outcomes in underserved populations

Engage and build relationships with 80+ key stakeholders to drive community health efforts

Analyze data from community surveys, interviews, and EPIC electronic medical records to assist in measuring the local community health impact

Increased volunteer engagement by 30% promoting the CHNA-aligned team initiatives and partnerships to team members

Landmark Health (Filed Chapter 11) February 2023 - December 2023

Community Outreach & Engagement Manager

Recruited, trained, and developed 6 Community Health Associates

Launched value-based care programs to over 20K high risk and vulnerable patients in turn reduced the Medicare hospitalizations by 35%

Exceeded enrollment targets by 25% using data-driven strategies

Improved provider and patient engagement by 130% using Salesforce CRM and Ubiquity EMR

Partnered with cross-functional teams to monitor, manage relationships, support, provide knowledge and education to patients

Built and coached clinical champions withing physician practices, hospitals and skilled nursing facilities, demonstrating success in promoting the Landmark Health value-based program

Developed relationships and partnered with providers who treated large volumes of United Health Medicare patients

Secured 8 institutional partnerships generating $1.5M in revenue by aligning solutions with Landmark priorities

Hospital Corporation of America – HCA March 2017 – August 2022

Physician & Provider Relations Director

Generated $24.3M in revenue growth by solidifying strategic partnerships with physicians, psychiatrists, mental health therapists, hospital emergency departments, assisted living facilities, and skilled nursing homes across NE Florida that resulted in high-volume patient referrals

Launched Electroconvulsive Therapy procedures across NE & Central Florida

Achieved #1 for revenue volume in the Southeast Region for Electroconvulsive Therapy

Recruited, onboarded, and trained community psychiatrists to provide onsite Electroconvulsive Therapy (ECT), driving $5.2M in revenue growth above baseline

Developed strategic sales initiatives, new outpatient tracks, and implemented curriculum changes inpatient units which increased mental health admissions revenue growth goal by 70%

Brookdale Senior Living, Inc.,

Director of Business Development May 2014 – March 2017

Promoted Senior living solutions across key healthcare providers such as skilled nursing facilities, hospitals, office-based physicians and providers

Exceeded sales goals by 25%+, generating $110K/+ per month

Developed high-impact referral networks with 45+ physicians/providers and 12 skilled nursing facilities, becoming top-performing territory in the region

Led physician and provider outreach, securing 8-12 monthly new client move-ins per month

Increased referrals by 45% through offering CEU courses and networking events

Other Professional Work Experience

Apria Healthcare Senior DME Sales Representative

Keiser University Career Services Director

InVentiv Health Pharmaceutical Sales Professional

Athlon Pharmaceuticals Pharmaceutical Sales Representative

Pitney Bowes Account Executive

Vistakon (a Johnson & Johnson company) Customer Service/Inside Sales Professional

Education and Credentials:

Voorhees College, Denmark, South Carolina

Bachelor of Science (BS) in Biology, Minor in Chemistry

University of Phoenix, Jacksonville, Florida

Master of Art in Education (M.Ed.) with a concentration in Curriculum/Instruction

National Alliance of Mental Illness (NAMI), Board of Directors Member 2018 to 2022

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