Seasoned Administrator and Marketing Professional

Michelle R. Roberts

**** ********* **, *******, ** 32819

********@*****.*** / 864-***-****

Administrator / Marketing / Customer Service / Office operations Accomplished marketer with proficiency in creative, clear, and effective communication. Ability to shift priorities and multi-task to meet deadlines. Excellent interpersonal and customer relations skills. Demonstrates strong ethical values and maintains a thoughtful online presence. Experience spans Marketing, Government, Manufacturing, Architecture, Brokerage AREAS OF EXPERTISE

EDUCATION

University of Washington – Seattle, WA, 1998 BA, Speech Communication PROFESSIONAL BACKGROUND

SUB-ZERO GROUP, INC – Orlando, FL, December 2024-Present Builder Development and Program Administrator

Leading manufacturer of luxury kitchen appliances as a long-standing family-owned company. Icons of design and paragons of performance, Sub-Zero, Wolf, and Cove are the refrigeration, cooking, and dishwashing specialist found in the world’s most luxurious homes.

• Generate all builder quotations including any price changes

• Maintain logs for quotes

• Forecasting – coordinates within Inside Sales and Purchasing to estimate inventory needs

• Review and approve co-op vendor claim-backs on all projects under Vendor Builder co-op programs

• Log and report all builder registrations (internal registration forms, company logs, and vendor logs)

• Reviews and approves rebates due to builders on all projects (and programs) under Vendor Builder co- op programs

• Project research and lead generation

PERSONALLY DELIVERED, INC – Lake Mary, FL, April 2019-September 2025 Marketing Specialist

One of the top online retailers for home delivery medical supplies. Products spanning from catheters, ostomy, incontinence, skin & wound care, nutrition, vascular compression, and other accessories.

• Website management, including redesigning site pages for better purchasing flow, continuously

• Creative services

• Account management

• Marketing concepts

• Blog writing

• SEO optimization

• Client relationships

• Adaptability to change

• Self-motivated

• Goal oriented

• Business ethics

adding new products and optimizing images where needed.

• Manage and track the success of email marketing campaigns.

• SEO optimization to help boost website keyword rankings.

• Social media marketing to help build brand awareness in an effort to increase website traffic and sales.

• Writing weekly blog posts to continuously add fresh content using key search terms and links to product pages with a call-to-action.

• Create lead magnets in an effort to gain more leads and sales from website visitors.

• Utilize price comparison software to reassign pricing as needed to remain competitive in the specific industry.

• Ongoing efforts to gain as many backlinks as possible to help the website rank higher on search engines.

SAFE INDUSTRIES, INC – Easley, SC, January 2018-April 2019 Marketing Director

Provider of safety and firefighting products to public service agencies and industrial customers in South Carolina, North Carolina, and Tennessee.

• Plan and coordinate over twenty tradeshows and events throughout the year, including FDIC International, the world’s largest Firefighting Convention in Indianapolis each year.

• Social media advertising campaigns to build brand awareness and drive sales.

• Coordinate in-store promotions each year to increase sales and turn inventory.

• Website management and content creation.

• Manage and track the success of email marketing campaigns.

• Work closely with sales teams to bring in more leads and maximize profits. PALMETTO ADHESIVES COMPANY – Greenville, SC, June 2014-January 2018 Customer Service Lead/Marketing Manager

National manufacturer of hot melt and water-based adhesives, offering adhesive products that are innovative, economical, environmentally safe, and performance-driven.

• Provide high-level customer service support to the National Distribution Manager and West Coast Sales and Strategic Manager’s respective accounts.

• Handle all Regulatory matters, including production of all GHS-compliant safety data documents and labels for manufactured products.

• Promoted to Customer Service Manager and Corporate Accounts Assistant after just one year to facilitate growth in order to meet revenue goals for assigned accounts.

• Negotiate logistics for order fulfillment and inventory transfer loads.

• Inventory control at two warehousing facilities on the West Coast.

• Manage website, coordinate and attend national tradeshows, and produce brochures. CAROLINA HEATING SERVICE, INC. – Piedmont, SC, May 2013-June 2014 Corporate Marketing Manager

Full-service heating and air-conditioning dealer covering the upstate of South Carolina

• Designed and implemented an effective targeted neighborhood marketing program around recent installations, resulting in significantly increased sales and service contract revenue.

• Redesigned direct marketing campaign to include brochures, postcards, newsletters, and broadcast scripting, resulting in CTA results attracting new customers.

• Planned and coordinated annual tradeshows, including design setup and booth selection.

• Improved product marketability and profitability by identifying and capitalizing on key market opportunities and utilizing supplier co-op funds. PARKER DISTRICT FIRE DEPARTMENT – Greenville, SC, April 2009-May 2013 Public Relations Assistant to Fire Chief

• Provide public relations and administrative support to the Fire Chief.

• Manage all financial reporting to the County Board of Trustees.

• Attend monthly board meetings to present required reports and respond to community inquiries.

• Responsible for all community Fire Prevention communications, including community campaign development and scheduling with the Greenville Schools for Annual Fire Prevention Week activities.

• Drafted neighborhood press releases and responses to media communications. INTERNATIONAL OFFICE PRODUCTS COOPERATIVE – Greer, SC, 2007-2009 Marketing Coordinator and Customer Service Representative Swiss-based manufacturer of modular millwork office designs and furniture

• Created newsletters, postcards, case studies, and e-mail campaigns to target markets, developing new client leads resulting in increased sales.

• Planned and coordinated annual tradeshows, including design setup and booth selection.

• Designed all marketing letters and information packets to respond timely to trade show leads.

• Created a new website for the launch of one new product line, including continuous tracking of sales results and modification of the site to improve the customer experience. 4240 ARCHITECTURE – Chicago, IL, 2003-2006

Marketing Assistant/Office Manager

A multi-discipline design firm offering world-class expertise in master planning, urban reuse, restoration, institutional design for office buildings, and resort design projects.

• Prepare customized marketing and sales presentations and materials for potential clients across the U.S and Internationally.

• Project controls support, including tracking document processing and document archive maintenance.

• Arranged special events, summer and holiday client outings, and travel.

• Update market studio files internally and assist the marketing director externally.

• Supervise all external contractor marketing.

TAWI USA, INC. – Willowbrook, IL, 2001-2003

Office Operations Manager

United States branch of a Swedish manufacturer of ergonomic lifting devices.

• Managed all financial aspects of the operations, including purchasing, order fulfillment, invoicing, accounts payable, and receivable.

• Compiled all quarterly and annual financial reports/forecasts for headquarters and local sales management.

• Assumed sales support responsibilities in cold calling to schedule appointments and send specific product literature to prospects.

DOCK STREET BROKERS, INC. – Seattle, WA, 1997-2001 Advertising and Office Operations Manager

Commercial vessel and executive yacht brokerage firm

• Designed and published monthly advertising content for five industry newspapers and magazines.

• Designed and assembled layout for the annual catalog distributed Internationally.

• Managed all corporate website design and layout.

• Supervised all accounting functions and tax reporting for six divisions. BUSINESS SKILLS

• Microsoft Office – Outlook, Word, Excel, PowerPoint, Publisher

• Adobe Programs – InDesign, Photoshop, Illustrator

• Email marketing/Form builders – Constant Contact, Mailchimp, JotForm, SurveyMonkey

• CRM/MOM databases – ACT, Salesforce, MOMs software, Filemaker Pro, MT2

• Other: WordPress, Google Analytics, Google Tag Manager, Ahrefs, Price2Spy, Promoter, Canva, Animoto

Contact this candidate