Business Development Digital Marketing Content Specialist
Resume:
Hugo Tapia
**********@*****.***
linkedin.com/in/hugo-tapia
https://elefantecglobal.com/en/team/
Summary
Results-driven marketing and business development executive with 20+ years of experience driving growth through strategic marketing initiatives, digital transformation, and performance optimization. Proven track record of building scalable marketing operations, implementing cutting-edge technologies, and leading cross-functional teams to exceed revenue targets. Expert in B2B marketing strategy, customer segmentation, channel development, and data-driven decision making across media, technology, and entertainment industries.
Core Competencies
Strategic Marketing & Growth: Channel marketing • Customer segmentation • Journey mapping • Brand positioning • Performance analytics • ROI optimization Digital Marketing & Technology: MarTech integration • Digital demand generation • Campaign automation • CRM systems • Business intelligence • Data analytics Leadership & Operations: Cross-functional team leadership • Process optimization • Strategic partnerships • Executive influence • Revenue growth acceleration Professional Experience
Director, Business Development & Marketing Strategy Elefantec Global May 2023 – Present (11 months)
Drive Strategic Growth Initiatives: Lead commercial strategy and revenue optimization across film, TV, and digital content portfolio, generating measurable business impact through strategic partnerships with major platforms including Netflix, Amazon Prime Video, Disney+, ESPN+, and Fox Sports
Build Scalable Operations: Implement comprehensive finance modeling and deal structuring frameworks to accommodate diverse market dynamics and accelerate speed-to-market for new content offerings
Optimize Performance & Analytics: Establish consistent messaging and branding frameworks across all touchpoints while developing data-driven approaches to maximize stakeholder value and ROI
Lead Strategic Partnerships: Negotiate and structure complex multi-platform distribution deals, fostering long-term relationships that drive sustainable revenue growth Director, Business Development & Digital Marketing Iberbrand Feb 2022 – May 2023 (1 year 3 months)
Champion Customer-Centric Marketing: Executed comprehensive rebranding initiative across digital assets, including website optimization, social media strategy, and sales presentation enhancement to improve customer conversion
Accelerate Channel Growth: Developed and launched new practice areas and commercial strategies, expanding revenue streams through strategic client acquisition and retention programs Build Marketing Technology Infrastructure: Implemented new CRM system and established Business Intelligence capabilities, integrating data sources to drive actionable insights and performance optimization
Lead Digital Demand Generation: Designed and executed multi-channel lead generation methodology utilizing SEO, SEM, social selling, email marketing, and content marketing to drive qualified pipeline growth
Execute Account-Based Marketing: Successfully implemented Client Service and Account Based Marketing strategies, resulting in measurable improvements in client lifetime value Director, Business Development & Channel Marketing Deezer Jul 2020 – Sep 2022 (2 years 3 months)
Drive B2B Growth Initiatives: Identified, pursued, and closed strategic distribution partnerships across telecommunications, media, finance, retail, pay TV, mobile, and e-commerce sectors for global music streaming platform
Optimize Marketing Operations: Developed comprehensive sales pipeline documentation and benchmarking processes, creating advanced business modeling and revenue forecasting frameworks that exceeded annual growth targets
Lead Cross-Functional Collaboration: Partnered with account management, product, project management, and channel marketing teams to maximize B2B partnership performance and ensure seamless execution
Manage Digital Advertising Strategy: Oversaw advertising sales operations, managing relationships with agencies, advertisers, and sales representatives to drive incremental revenue growth
Head of Communications & Digital Marketing / General Manager Liga BBVA MX Jan 2019 – Nov 2020 (1 year 11 months) Develop Strategic Marketing Vision: Created and executed comprehensive long-term communications strategy for Mexico's premier soccer league, one of Latin America's most critical sports properties
Drive Digital Transformation: Led creation of innovative digital content formats, optimizing social media monetization and maximizing reach across digital platforms Build Brand Leadership: Managed corporate communications, media relationships, and digital strategy to strengthen market positioning and drive fan engagement Execute Strategic Partnerships: Developed consistent communications framework for league's partnership with MLS, ensuring brand alignment and maximizing commercial value Country Manager & Strategic Marketing Consultant
Deezer Aug 2018 – Jan 2019 (6 months)
Lead Market Entry Strategy: Developed comprehensive Go-To-Market strategy and 3-year business plan for French streaming platform's Mexico launch, including B2B/B2C strategies, marketing plans, and revenue projections
Drive Customer Segmentation: Implemented targeted marketing approaches for both ad- supported and subscription-based models, optimizing customer acquisition and lifetime value EVP Business Development & Marketing Partnerships
2btube Jan 2018 – Jul 2018 (7 months)
Execute Influencer Marketing Strategy: Led commercial strategies between talent agency and established IP rights holders, developing innovative promotional content and influencer marketing campaigns
Drive Content Marketing Innovation: Conceptualized and executed integrated marketing initiatives for global TV franchises, producing companion content including podcasts and social video to maximize audience engagement
Country Manager - Digital Marketing & Content Strategy Multicanal/Maker Studios Apr 2016 – Jan 2018 (1 year 10 months) Build Creator Marketing Programs: Developed comprehensive digital content creator recruitment and development programs, optimizing revenue streams through branded content and influencer marketing campaigns
Lead Original Content Strategy: Drove development and production of original YouTube content while executing commercial strategies to maximize business opportunities across Spanish- speaking markets
Sr. Director, Business Development & Marketing
HBO Latin America Jul 2008 – Mar 2016 (7 years 9 months) Drive Revenue Growth: Led global sales, licensing, and distribution of premium original content across multiple platforms (FTA, Pay TV, SVOD, EST), consistently exceeding revenue targets Execute Digital Marketing Strategy: Spearheaded deployment of HBO's VOD platform and Go- To-Market strategy for HBOGO as both authenticated TV Everywhere and standalone OTT solution Build Strategic Partnerships: Negotiated and closed numerous distribution deals with digital platforms and MVPDs across Latin America, establishing long-term revenue streams Director, Marketing & Sales
Sony Pictures Entertainment 2002 – 2008 (6 years) Lead Regional Marketing Strategy: Directed sales and marketing operations for Mexico and Latin America, consistently achieving 15% year-over-year growth through strategic licensing deals and digital distribution optimization
Sr. Manager, Marketing & Sales
20th Century Fox 1998 – 2002 (4 years)
Execute Campaign Management: Planned and executed marketing campaigns for major industry releases including Titanic, Star Wars, and The Simpsons, driving significant retail and rental distribution success
Education
Instituto Tecnológico Autónomo de México
Diploma, Marketing 1995 – 1996
Universidad Intercontinental
Bachelor of Science (BSc), Communication and Media Studies 1990 – 1994 Certifications & Technical Skills
Digital Marketing: Google AdWords, Google AdSense (2016) Content Strategy: YouTube Asset Monetization, Channel Growth Technology: CRM Systems, Business Intelligence, MarTech Integration, Data Analytics Core Skills: Customer Relationship Management • Business Intelligence • Digital Media Marketing • Strategic Partnerships • Revenue Optimization • Team Leadership
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