Account Executive Business Development

Annette Renée Day

Murrells Inlet, SC 717-***-**** **@***************.*** LinkedIn: www.linkedin.com/in/annette-day-1570a08

Professional Summary

Accomplished Account Executive and Marketing Leader with 30+ years of experience in account management, brand positioning, integrated marketing, and revenue growth. Proven ability to secure high-value contracts, lead cross-functional teams, and deliver data-driven campaigns that enhance profitability and brand visibility. Recognized for building strong client relationships, driving market expansion, and optimizing business processes for sustained success.

Key Achievements

Secured largest dealer group contract in company history (29 stores) within 4 months, driving substantial revenue growth.

Founded and scaled a full-service automotive advertising agency in just 3 days, managing 60+ clients monthly and delivering measurable ROI.

Directed integrated marketing campaigns across digital, print, TV, radio, and social channels, increasing client engagement and brand recognition.

Led high-value media negotiations to optimize budgets, achieving maximum campaign reach and cost efficiency.

Core Competencies

Account Management Client Relationship Development Marketing Strategy Brand Positioning Integrated Marketing Campaigns Digital Marketing (SEO/SEM) Media Buying & Placement B2B Sales Customer Retention Budget Management Performance Metrics Analysis Cross-Functional Team Leadership Training & Mentorship Business Development

Professional Experience

Regional Vice President Stream Companies – Malvern, PA 2021 – 2024

Directed end-to-end operations for regional business development, account acquisition/retention, and strategic market planning for automotive dealerships.

Conducted in-depth digital platform analysis and presented tailored digital technology solutions to clients.

Cultivated partnerships with Tier 1, 2, and 3 automotive suppliers and OEMs, growing market share and strengthening industry ties.

Enhanced brand positioning by developing and executing integrated marketing campaigns.

Key Results:

Secured the company’s largest automotive dealer group contract (29 stores) within four months.

Expanded market presence through strategic partnerships and high-value account management.

Owner / Account Executive A Day Advertising – Lititz, PA 2008 – 2021

Founded and managed a full-service automotive advertising agency, overseeing campaign development, media planning, budgeting, and team leadership.

Managed a team of 10–15 employees delivering digital, TV, radio, print, direct mail and eCommerce campaigns for 60+ clients monthly with customer retention.

Negotiated media placements to maximize client ROI and market reach.

Key Results:

Built a profitable agency from the ground up in just three days with no financial backing.

Directed creative initiatives that boosted engagement and brand recognition across multiple platforms.

Account Executive BK Advertising – Lebanon, PA 1998-2008

Built and expanded Automotive client base across PA, OH, and WV through targeted business development.

Created high-performing advertising campaigns, overseeing design, copywriting, production, and media placement.

Account Executive SpencerMedia & Clipper Magazine – Lancaster, PA 1997-1998

Increased brand visibility for retail and hospitality, outlet center clients through strategic media placement and account management. Designed quarterly creative for multi markets on the East coast.

Account Executive ITT Engineered Valves – Lancaster, PA 1996-1997

Managed regional accounts, customer service and developed sales quotes to support field teams.

Project Manager KAO Infosystems Company – Lancaster, PA 1995-1996

Received two promotions in 10 months for exceptional client management and reporting with Microsoft, Compaq, and Disney accounts.

Account Executive WCMF, American Radio Systems – Rochester, NY 1994-1995

Built client base independently. Developed and executed revenue-generating marketing campaigns aligned with business goals. Placed all media schedules, reporting and analytics.

Education

Bachelor of Arts – Communication & Marketing

St. John Fisher College – Rochester, NY

Certifications & Training

Salesforce Microsoft Office Google Analytics Google Certification Sandler System Xerox Sales Training Dale Carnegie Sales Training

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