Sales consultant.

Raymond Sarenana

***** ******* ******, ***** *****, California 91343

*********@*******.*** • 818-***-****

CUSTOMER OPERATIONS SPECIALIST

Highly detail-oriented specialist with an extensive track record of success in the natural food and beverage industry. Familiar with collaborating and communicating with industry leading organic, natural, and conventional vendors and brokers representing UNFI, Tony’s Fine Foods, and conventional in the Pacific Region of Southern California. Recognized in natural foods industry sales and focused on improving customer health and wellbeing by offering extremely high quality yet competitively priced foods and products. Highly skilled at generating new business growth and ensuring the continued growth of sales in assigned territory. AREAS OF EXPERTISE

Business Development and Implementation Work Environment Optimization Marketing & Advertising Management Relationship Management Communication & Collaboration

PROFESSIONAL EXPERIENCE

Grass Roots Marketing – Eugene, OR (5/2025 to Present) Key Account Manager

• Baron’s Market.

• Stater Bros.

• Bashas’ located in Arizona.

Primary Responsibilities:

• Assigned territory: Los Angeles County, Inland Empire, and Arizona.

• Manage a strategic call cycle to grow sales at existing accounts and secure new business.

• Build strong relationships with buyers, presenting compelling sales opportunities.

• Accountable for achieving territory sales goals, new item placements, and account development.

• Responsible for sales driven execution and implementing sales initiatives, promotional programs, photo documents for retail execution and brand growth strategy.

• Maintain proactive solution driven communication with both internal and external stakeholders.

• Work closely with sales leadership, brand partners, and internal teams to align goals and initiatives. United Natural Foods, Inc. - Providence, RI / Los Angeles, CA Customer Operations Specialist (2/2025 to 5/2025)

• Work with relevant teams to support common issues (e.g., price changes, new item creation) and facilitate communication of status through case management in MyBiz.

• Follow up on delayed, incorrect, or shorted purchase orders (POs) while handling complaints and ensure timely resolution with adequate communication.

• Conduct weekly pulse check: Align with AM on key priorities and outstanding issues at beginning of the week to plan time allocation.

• Prioritize time & evaluate support inquiries: Identify top priority tasks, managing customer expectations and AM input, to best allocate time to important issues, evaluating based on urgency of issue, impact to account, and alignment with strategic priorities.

• Update on resolution status: Keep AM informed of issue status and resolution processes, leveraging case management tools in MyBiz.

• Discuss root causes: Intermittently connect with AM to identify consistent or complex problems to inform long-term issue solving.

Raymond Sarenana Page 2

Senior Inside Sales Account Manager (2021 to 2025)

• Served as key point of contact for industry leading retail accounts including independent natural food stores.

• Maintained excellent client account relationships.

• Strategic planning, promotions, short and long-term goal setting to enable continued business growth. Sales Account Manager (2007 to 2021)

Selected Contributions:

• 2015 Top Channel Account Manager Natural / Independent.

• 2016 Top Channel Account Manager Natural / Independent.

• Hold responsibility of ensuring the success and continued growth of sales in the Independent Natural Channel totaling $50M.

• Key Account Manager for Thrive Market, Mother’s Market, Lassen’s, Erewhon, PC Greens, and Foodservice Wholesalers from 2015 – 2018.

• Key Account Manager Gelson’s Market 2017.

• Deploy a range of innovative sales strategies that increase margin dollar growth.

• Work with vendors, broker partners to assist accounts with ad promotions, new items, brand awareness, and sales growth.

• Host offsite vendor ad dollar promotions meetings for A-store accounts. Longs Drugs - Brentwood, CA

Assistant Store Manager (2005 – 2006)

Western Exterminator – Pest Control - Van Nuys, CA Service Representative (2004)

Royal Service, Inc. - Wholesale Distributor - Sacramento, CA Supervisor/Merchandiser/Reset Specialist (1997 – 2003) Allied Merchandising Industry - Wholesale Distributor - Corona, CA Sales Representative/Merchandising Specialist (1995 – 1997) Advantage Merchandise, Inc. – Wholesale Distributor- San Diego, CA Sales Representative/Merchandising Specialist (1994 – 1995) Golden State – Wholesale Distributor - Van Nuys, CA Sales Representative/Merchandising Specialist (1987 – 1994) AWARDS

United Natural Foods, Inc.

2015 National Circle of Excellence Sales Award for Top Sales Performer for Independent Sales Natural Channel 2016 National Circle of Excellence Sales Award for Top Sales Performer for Independent Sales Natural Channel 2019 Peer Extra Mile Service Award

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