Global Marketing & Strategy Leader Driving Digital Transformation

Sarah Mei A. Guillarte

Mandaluyong City, Philippines ********.********@*****.*** (63-917******* in/sarah-mei-arellano-guillarte SUMMARY

Marketing & Strategy Leader with 10+ years driving brand growth, digital transformation, and revenue acceleration across multinational markets. Expert in SEO, paid media, content marketing, and e-commerce marketing, with a proven record of leading cross-functional teams to deliver measurable ROI. Skilled in data- driven decision-making and customer engagement strategies that scale digital campaigns and strengthen global brand presence.

EXPERIENCE

Strategic Insight Manager

Transcosmos Asia Philippines Mar 2024 – Present, Pasig City, PH

Led a team to translate customer data into actionable insights, guiding strategic marketing initiatives for global clients.

Designed data-driven strategies that improved campaign ROI by 20% through enhanced targeting and content optimization.

Streamlined reporting workflows, reducing turnaround time by 30% while improving accuracy and accessibility.

Developed social listening frameworks to track brand sentiment and competitor trends for real-time decision- making.

Presented insights to senior stakeholders, shaping high-level business growth strategies. Digital Marketing Strategist

Transcosmos Asia Philippines Jul 2022 – Feb 2024, Pasig City, PH

Created and implemented SEO and paid media strategies, boosting organic traffic by 30% and improving search rankings.

Managed e-commerce campaigns for Shopee & Lazada, achieving double-digit sales growth through targeted promotions.

Built monthly content calendars to maintain a consistent brand voice across social channels.

Conducted performance analytics to refine campaign targeting and maximize ROI.

Collaborated with creative teams to deliver high-performing digital campaigns aligned with brand objectives. Freelance Digital Marketing Strategist

PRU LIFE UK – Lazurite District and Branch / Peridot Jan 2022 – Apr 2023, Makati City, PH

Designed recruitment-focused campaigns, increasing candidate engagement by 25% via social media strategies.

Conducted market and audience analysis to align messaging with evolving digital behaviors.

Developed localized marketing initiatives that expanded brand reach and lead quality.

Partnered with branch leaders to launch cost-efficient digital campaigns across multiple channels.

Implemented reporting dashboards to monitor engagement and lead generation performance. Digital Marketing Strategist

Virtual Talent Abroad Sep 2021 – Dec 2021, New York, USA

Launched global digital marketing initiatives, driving 10% sales growth in three months.

Designed cross-platform campaigns to enhance brand positioning and awareness internationally.

Researched competitor trends to refine market entry and pricing strategies.

Optimized ad campaigns for better cost-per-click efficiency and audience targeting.

Developed content strategies to improve engagement across multiple digital channels. Marketing Manager

R&B Milk Tea Jul 2021 – Sep 2021, Parañaque, PH

Partnered with influencers to expand social media reach by 50% and improve brand visibility.

Designed promotional campaigns aligned with emerging consumer preferences.

Enhanced product offerings, boosting customer satisfaction ratings by 80%.

Created monthly performance reports to evaluate campaign ROI and brand health.

Implemented digital initiatives that achieved consistent month-over-month sales growth. Marketing Manager

I – Kitchen (KUYA J Restaurants) Feb 2021 – Jul 2021, Manila, PH

Rolled out new product lines and pricing strategies, driving 52% profitability growth.

Identified high-margin items for promotion, contributing 18% sales uplift.

Designed sales-targeted promotions to achieve 10% incremental revenue growth.

Aligned menu pricing with market demand and customer segmentation insights.

Coordinated with cross-functional teams to ensure smooth marketing campaign execution Marketing Manager

I – Foods Nov 2020 – Feb 2021, Pasig City, PH

Delivered 1M in additional revenue through holiday campaign launches.

Strengthened delivery channels by introducing digital-first marketing bundles.

Streamlined menu offerings to reduce costs and increase profit margins.

Partnered with e-commerce platforms to expand online sales presence

Implemented performance tracking systems to monitor campaign ROI. Customer & Product Marketing Manager

The Real American Doughnut Company Inc. (KRISPY KREME PHILS.) May 2018 – Apr 2019, Makati City, PH

Spearheaded product innovations generating 5M in sales and international recognition.

Built B2B partnerships adding 1M in incremental revenue annually.

Led rebranding initiatives that strengthened brand equity by 4%.

Directed digital campaigns boosting brand awareness and customer loyalty.

Oversaw creative production, ensuring high-quality marketing collateral delivery. Multi-Unit Manager

The Real American Doughnut Company Inc. (KRISPY KREME PHILS.) Oct 2016 – April 2018, Makati City, PH

Managed multi-store operations, achieving 5% annual sales growth and market expansion.

Delivered 1M B2B sales monthly through corporate partnerships.

Improved operational efficiency, resulting in year-over-year profit gains.

Reduced employee attrition rates to 5% through improved retention programs.

Developed regional growth plans aligning with brand strategy goals.

Area Business Unit Manager

International Family Food Services Inc. (SHAKEY’S PHILS.) Jun 2014 – Feb 2016, Parañaque City, PH

Oversaw 10+ stores, maintaining 10% YOY sales growth and profitability.

Directed events generating 2M revenue per campaign.

Led employee training initiatives, improving team productivity and customer service.

Implemented standardized operational processes across all locations.

Partnered with senior leadership to align regional and corporate growth strategies. EDUCATION & CERTIFICATION

Hotel, Restaurant and Institution Management

De La Salle - College of St. Benilde • Taft, City of Manila • 2006 • 3.4 GPA Virtual Assistant Social Media Marketing Certified Freelance Academy – December 6 - 10, 2021

Passed - Marketing and Analytics Aptitude Exam

Testdome – December 22, 2021

Marketing Analytics Foundation

Coursera& Meta– January 2, 2022

Foundations of Digital Marketing and E-Commerce

Coursera& Google –August 11, 2022

Attract and Engage Customers with Digital Marketing Coursera& Google –December 13, 2022

SKILLS

Digital Marketing & Analytics: SEO, PPC, Content Marketing, Social Media Strategy, E commerce Campaigns, Google Analytics 4

Tools & Platforms: Google Ads, Facebook Ads, Shopify, SEMrush, Ahrefs, Sprinklr, Klaviyo, Trello, Asana, WordPress

Leadership & Strategy: Cross-Functional Team Leadership, Brand Positioning, Marketing Strategy, Data-Driven Decision Making

I hereby certify that the information provided above is true and correct to the best of my knowledge and belief.

Sarah Mei A. Guillarte

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