Organizational Change & Learning Leader, Change Management

Joan Cruz

Organizational Change & Learning Leader Change Management Stakeholder Engagement

Vancouver, WA *-****@********.***.** +1-951-***-**** linkedin.com/in/joan-paola-cruz Authorized to work in the U.S. — no sponsorship required PROFESSIONAL SUMMARY

Strategic and bilingual Organizational Change Leader with 15+ years of experience driving transformative initiatives across corporate, academic, and small-business environments. Proven expertise in leading organizational change, stakeholder engagement, and program execution to ensure smooth adoption, measurable business outcomes, and sustained performance improvements. Skilled in change management frameworks

(Prosci/ADKAR, Kotter), program and project management (Agile, Waterfall), learning strategy, instructional design (ADDIE, SAM), and LMS integration. Adept at collaborating with executives, cross- functional teams, and clients to design and implement scalable change solutions, coaching leaders, and fostering cultures of adaptability, resilience, and continuous improvement. CORE SKILLS

• Change Adoption & Transformation (Prosci/ADKAR, Kotter)

• Stakeholder Engagement & Executive Alignment

• Organizational Readiness & Adoption Metrics

• Talent Strategy & Leadership Development

• Program & Project Management (Agile, Waterfall), Needs Assessment & Performance Consulting

(SQL, Advanced Excel), Learning Analytics & Training Evaluation (Kirkpatrick), Budgeting, Resource Planning, & Cross-Functional Team Leadership

• Learning & Development Strategy, Curriculum Innovation, Instructional Design (ADDIE, SAM), Facilitation, Coaching, & Adult Learning

• Tools & Platforms: Moodle, Blackboard, Articulate 360, Camtasia, Captivate, Canva, Miro, Asana, Microsoft Suite, SharePoint, Salesforce, Oracle CRM, HubSpot

• English & Spanish (Fluent)

PROFESSIONAL EXPERIENCE

Program Manager – Business Development & Learning

Raise Your Media Vancouver, WA

January 2025 – Present Part-time

• Lead the planning, execution, and evaluation of client-focused and internal programs that support small-business growth, adoption of digital marketing practices, and operational improvements, using Asana to manage timelines and deliverables.

• Apply Agile principles and change management practices (ADKAR) to iteratively refine client solutions, improve workflows, and ensure adoption of new tools and processes.

• Design and deliver workshops, training sessions, and practical resources that enable entrepreneurs to implement branding, customer engagement, and digital marketing strategies effectively, boosting campaign performance and retention. (Canva, Microsoft Suite)

• Partner with clients to configure CRMs, track metrics, and provide actionable insights, ensuring teams understand processes and adopt tools to achieve business objectives.

• Serve as primary liaison for clients and stakeholders, building trust, driving engagement, and fostering long-term adoption of new programs and practices. Talent Development Consultant & Senior Lecturer Systems Thinking & OD School of Engineering Julio Garavito Remote

January 2023 – Present Part-time

• Design and deliver change-focused learning programs in systems thinking, organizational development, and strategic decision-making for mid-career professionals across diverse industries, supporting adoption of new practices and improved operational outcomes. (Moodle, Canva, Miro, Articulate 360, Microsoft Suite)

• Lead curriculum innovation and instructional design using adult learning and experiential strategies

(ADDIE, SAM) to enable organizational readiness, align with industry standards, and support sustainable behavior change.

• Facilitate corporate training sessions impacting 60+ professionals annually, achieving 98% participant satisfaction and a 30% improvement in systemic decision-making within the first quarter, demonstrating measurable adoption and performance improvement.

• Provide individualized mentorship on applied research and organizational projects, coaching leaders and teams to implement process improvements, drive workforce performance, and sustain change initiatives.

• Partner with academic leadership to enhance program quality, integrate learning analytics, and apply Kirkpatrick-level evaluation, ensuring continuous improvement and measurable impact of learning on organizational performance.

Director & Program Manager – Center for Management Systems Studies School of Engineering Julio Garavito

August 2014 — January 2023 Full-time

• Directed institutional change and learning initiatives for a premier engineering school, impacting 500+ learners annually across engineering, IT, manufacturing, healthcare, public sector, and business disciplines. Applied instructional design (ADDIE, SAM) and project management (Waterfall) to structure and deliver programs that enabled adoption of new practices and processes.

• Designed and implemented blended programs—including e-learning, workshops, and hybrid courses—using Canva, Miro, Articulate, Camtasia, Microsoft Suite, improving learner engagement by 20% and program completion by 15%, driving measurable adoption of learning outcomes.

• Led a cross-functional team of 40+ faculty and trainers, overseeing recruitment, onboarding, coaching, and performance management, resulting in a 15% improvement in team performance and higher instructional quality.

• Oversaw LMS integration (Moodle), curriculum development, and continuous improvement cycles, embedding Prosci/ADKAR and Kotter change-management practices to successfully implement Oracle CRM within one semester, achieving stakeholder adoption and process alignment.

• Managed budgets, resource allocation, and stakeholder reporting, coordinating projects using Asana and SharePoint, ensuring strategic initiatives were delivered on time, aligned with organizational goals, and positioned the Center as a model of applied learning and operational excellence. Professional Consultant Organizational Development Efficax Group Global Consulting

August 2012 — September 2014 Full-time Client-facing

• Delivered change-focused consulting to private-sector clients in housing finance and infrastructure, driving talent development, operational efficiency, and organizational transformation, resulting in a 10% increase in staff sales performance.

• Conducted diagnostics on organizational behavior, processes, and stakeholder readiness for mortgage credit, leasing, and public-private projects using SQL and advanced Excel, identifying gaps and opportunities for change adoption.

• Designed and implemented systems-based interventions, workshops, and change-management strategies leveraging Kotter and Prosci/ADKAR frameworks, enabling successful client transformations and process improvements.

• Improved knowledge transfer and technical assistance processes, applying Microsoft Suite to streamline operations, optimize resource allocation, and increase program impact.

• Partnered with cross-functional client teams to implement data-informed solutions grounded in systems thinking, achieving a 5% improvement in overall client performance portfolio. Senior Consultant Change & Process Improvement

Crowe Horwath

August 2011 — February 2012 Full-time Client-facing

• Led cross-functional change initiatives to enhance organizational effectiveness and operational performance in the banking sector using Waterfall project management.

• Delivered diagnostic assessments—including productivity audits, risk analysis, and process mapping— on time, providing actionable insights to guide change and efficiency improvements.

• Designed and executed tailored process-improvement and adoption strategies using systems thinking frameworks, achieving a 10% reduction in reprocessing costs and measurable gains in service delivery, risk mitigation, and stakeholder alignment. Senior Lecturer & Program Lead Organizational Systems University de los Andes

February 2009 — December 2014 Part-time

• Designed and delivered professional development programs in organizational management, systems thinking, and workplace culture for 100+ learners annually, supporting adoption of new frameworks and practices. (Blackboard, Captivate)

• Redesigned learning experiences using ADDIE, SAM, and Bloom’s Taxonomy, improving learner performance and adoption of program content by 10%.

• Collaborated with cross-functional faculty teams to enhance instructional quality, align training with organizational and industry needs, and support continuous improvement initiatives. (Salesforce, Kirkpatrick evaluation)

• Mentored faculty and learners in curriculum innovation, blended learning, and experiential methodologies, increasing adoption of modern teaching approaches and engagement with learning objectives.

• Leveraged digital platforms and data-driven evaluation to optimize course delivery, enhance learner engagement, and measure program impact on organizational outcomes. Instructional Design Assistant

University de los Andes

February 2007 — January 2009 Part-time

• Supported design and facilitation of training sessions on organizational theory and systems thinking, enhancing learner engagement and adoption of complex concepts. (Microsoft Suite)

• Introduced and implemented LMS platforms (Blackboard) and digital tools, streamlining training operations and improving learner access by 15%.

• Collaborated with senior instructional designers to develop blended learning content, optimizing delivery for diverse audiences using Articulate.

• Assisted in course evaluation and continuous improvement cycles, ensuring alignment with program objectives, learner outcomes, and stakeholder expectations.

• Provided technical and instructional support to faculty, enabling integration of digital tools and interactive learning methods, increasing adoption and effectiveness of training initiatives. EDUCATION

Master's degree in Industrial Engineering

University de los Andes

January 2007 - March 2009

• Major: Organizational Management

• GPA: 4.48/5.0

Bachelor’s degree in Industrial Engineering

University de los Andes

January 2002 - March 2007

• Major: Organizational Development

• Minor: Production & Manufacturing Logistics

• GPA: 4.09/5.0

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