Production Department General Manager

Partnered with an ad legend to modernize a stodgy,

old ad firm and take it to the 21st century.

EVP, Director of Content FCB Garfinkel New York, NY 9/14-6/16

• Responsible for Print, Digital and Broadcast studios with total employees numbering between 50-150 during any given week.

• Built production department up from almost nothing to 20+ full-time digital, print, art and content producers.

• Supervised all disciplines of production from digital to broadcast to print for over 20 brands including Rolex, Kraft/Cadbury, Royal Caribbean, Puma, Huggies, Nestle and Bloomberg.

• Oversaw all staffing and scoping of projects across all brands.

• Responsible for all creative output directly to the CCO and COO.

• As one of its first employees, partnered with the owner to open and grow the NYC facility to 20 full-time employees.

• Managed all financial and production aspects of a large post production facility.

• Controlled all client interaction from sales to bid to finish and final billing.

• Recruited to transform a traditional production department to one that was fully integrated.

• Partnered with Creative Leadership to elevate creative and production quality by changing the production process and the overall thinking of the agency.

• Supervised broadcast, long format and interactive productions.

• Became adept at producing killer work on shoestring budgets.

• Clients: Miller High Life, BurgerKing, Coke Zero & Miller Lite.

• A 10+ year successful run across all roster clients while acting as lead producer for Toys R Us, Dr Pepper and Burger King.

• Developed a training program on the basics of Broadcast Production for account teams to improve quality and workflow between the two departments.

Director of Brand Production JWT NY; New York, NY 12/09-9/14 General Manager/Executive Producer NO6; New York, NY 2/09-12/09 SVP, Director of Integrated Production Hill Holliday NY; New York, NY 2/07-2/09 Senior Integrated Producer Crispin Porter + Bogusky; Miami, FL 1/06-2/07 VP, Executive Producer Y&RNY; New York, NY 5/95-1/06 More Details

• Lived in London (’93-’95) while writing press releases for an American office furniture company.

• Promoted 300+ concerts for PC Productions (’89-’92) ranging from 150-55,000 seats including Paul McCartney, Beastie Boys, L7 and many more, while attending the University of Colorado.

• Graduated from the University of Colorado – Boulder: BA in Sociology and Humanities with an emphasis in Film Studies.

MATTHEW ANDERSON

maker of things

347-***-****; *********@**.***

Sang in front of a US President; can juggle and

swallow fire; and makes arguably the best cheese

bread and pizza around.

Created an in-house production company to

produce a campaign for Bloomberg. It necessitated

timely content, requiring production to be completed within two days from start to finish.

From the construction phase to launch, created a

state of the art post production facility.

Built and designed a department that could handle

the launch of Emblem Health across all platforms

including a new site, digital, print and TV.

Produced an unscripted campaign for Coke Zero

featuring 12 real attorneys unknowingly meeting with two Improv actors. It was also the first commercial production ever shot on Coca-Cola’s campus.

Produced the first live commercial for 7Up that ran during the Grammys.

Independent Production Consultant Greater New York City Area Present Collaborative creative partner; trusted advisor; respected leader and mentor. Industry recognized production professional, including D&AD, EFFIES, AICP, Cannes, One Show and Andy awards. Creative and solution-oriented style that effectively solves for small and large budgets.

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