Makeup Artist & Sales Specialist

Alison Smith

Athens, GA 404-***-**** ****************@*****.***

Professional Summary

Results-driven beauty professional with a proven record in both sales and artistry. Over 10 years’ experience delivering makeup, skincare education, and client-focused sales. Success at MAC Cosmetics and as a freelance artist and educator (OLLI classes), with early career sales training at Leon Farmer & Company/Anheuser-Busch. Skilled in exceeding goals, upselling, and building strong customer relationships. Passionate about empowering clients through personalized beauty experiences, product knowledge, and exceptional service.

Core Skills

- Makeup artistry & skincare consultation

- Shade matching & color theory

- Sales achievement & upselling strategies

- Client education & group instruction

- Bridal & event makeup artistry

- Customer relationship management

Professional Experience

Freelance Makeup Artist & Educator Alison Smith Artistry

2017–Present

- Provide customized makeup services for weddings, photoshoots, and special events.

- Teach makeup and skincare classes for the Osher Lifelong Learning Institute (OLLI), specializing in beauty education for diverse adult learners.

- Educate clients on skincare and product use, leading to repeat bookings and referrals.

- Conduct small group lessons and larger presentations on makeup application.

MAC Cosmetics – Beauty Advisor & Product Specialist (Viva Glam Ambassador)

2016–2020

- Delivered artistry services in a high-volume retail environment, consistently exceeding sales goals.

- Served as Product Specialist for category launches and hero SKUs; led shade-matching, product education, and cross-selling.

- Drove customer engagement through product demos, launches, and promotional events.

- Educated clients on skincare routines and makeup techniques to enhance product loyalty.

- Collaborated with nonprofits through Viva Glam, raising awareness and funds.

Leon Farmer & Company (Anheuser-Busch Distributor) – Sales & Marketing Representative

1997–2003

- Completed advanced sales and marketing training at Anheuser-Busch HQ.

- Increased territory sales through new account acquisition and product placements.

- Executed large-scale promotional campaigns, including Super Bowl events.

Education

B.A. Psychology University of Georgia

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