Data Analyst & Business Intelligence

ASHWIN NAIR

******.********@*****.*** 857-***-**** linkedin.com/in/ashwin-nair91 github.com/ashwink9 SKILLS

● Marketing Analytics: Full-funnel analytics, Marketing attribution & ROI measurement, Performance optimization

● Consumer Research & Insights: Customer segmentation & behavioral analysis, A/B testing & experimentation

● Languages & Frameworks: SQL, Python Snowflake, BigQuery, AWS Redshift, dbt, Airflow, Fivetran, Databricks

● Business Intelligence & Visualization: Tableau, Metabase, Looker, Power BI, Salesforce, Quicksight, GA4

● Collaboration & Governance: Agile SDLC, GIT, Data quality management, Cross-functional collaboration PROFESSIONAL EXPERIENCE

Optoro Boston, MA

Senior Data Consultant Apr 2023 - Present

● Built transportation optimization models resulting in 18% reduction in transit times and $200K annual savings while enhancing customer delivery experience

● Led enterprise-wide migration of 60+ marketing dashboards from Tableau to Metabase, enabling self-service analytics across Product, Marketing, and Design teams, accelerating decision-making velocity by 40%

● Designed comprehensive consumer journey analytics combining 10M+ consumer interactions with qualitative insights, informing strategic product roadmap decisions and marketing optimization strategies

● Developed ML-driven customer segmentation models for fraud detection and behavior prediction, decreasing delinquency rate by 4% Sofar Sounds Boston, MA

Data Analyst Sep 2021 - Apr 2023

● Built comprehensive consumer journey analytics across US/UK/Canada markets, designing real-time insights pipelines that informed product positioning and experience optimization strategies for 120+ stakeholders zen

● Implemented data quality management principles, including automated monitoring, lineage tracking, and business definition standardization, eliminating 60+ hours of manual validation work monthly EmberTribe LLC Boston, MA

Digital Marketing Analyst Jun 2020 - Aug 2021

● Designed ML-driven consumer segmentation models using NLP techniques to analyze consumer sentiment and behavior patterns, improving audience targeting accuracy by 35%

● Optimized multi-channel consumer research through A/B testing and cohort analysis, translating consumer feedback into campaign strategies that scaled return on ad spend to 2.75x across product categories CouponDunia Media Ltd Mumbai, India

Marketing Analyst Aug 2015 - Jul 2018

● Led end-to-end analytics for multi-market consumer product operations, delivering operational cost reduction and process optimization

● Executed data-driven SEO strategy using keyword analysis and content optimization techniques, increasing organic traffic by 34% and reducing paid acquisition costs by $45K annually

Abbott Labs Mumbai, India

Business Data Analyst Oct 2012 - May 2015

● Engineered real-time KPI dashboards visualizing sales performance metrics for the $12M Digene brand (24% YOY growth), enabling effective territory management and contributing to the launch of Digene Fizz, which generated $160K in its first quarter

● Conducted extensive market sizing and demand forecasting for consumer healthcare brands, identifying underserved segments that led to strategic expansion into Tier-2 cities

EDUCATION

Northeastern University - Boston, MA May 2020

Master of Science, Business Analytics

Manipal Institute of Technology –Manipal, India Aug 2012 Bachelor of Engineering in Computer Science & Engineering LEADERSHIP PROJECTS

Cambridge Consulting Teams - MA Jan 2025 - Jun 2025 Developed strategic recommendations for programmatic expansions, revenue diversifications, expense optimization, and facility utilization to drive sustainable growth for a non-profit engaging in children’s education Community Engagement Department - MA Jan 2020 - May 2020 Analyzed Boston 311 student move-in day curbside trash data using AWS (Lambda, Rekognition, Quicksight) to visualize key waste and recycling improvement opportunities

Contact this candidate