Ux Designer E-Commerce
Resume:
ADRIANO RENZI
U X R E S E A R C H E R & S T R A T E G Y C O N S U L T A N T
CORE COMPETENCIES
UX/UI design ·
eCommerce & responsive sites
Wireframing & prototyping
Information architecture
Style guides & brand consistency
Figma, Sketch, Adobe CC
Usability testing & journey mapping
Marketing assets (web, email,
social)
Developer handoff
Cross-functional teamwork
Conversion optimization
Data-driven design
EDUCATION
PHD - DOCTOR OF SCIENCES,
DESIGN AND TECHNOLOGY
ESDI - ESCOLA SUPERIOR DE
DESENHO INDUSTRIAL
MASTER OF SCIENCE (MSC),
DESIGN AND TECHNOLOGY
ESDI - ESCOLA SUPERIOR DE
DESENHO INDUSTRIAL
BACHELOR OF ARTS (B.A.),
ILLUSTRATION
UNIVERSITY OF THE ARTS
PROFESSIONAL EXPERIENCE
UX DESIGN AND RESEARCH CONSULTANT MAR 2025 – PRESENT The University of British Columbia, Vancouver, BC (Remote)
● Led research strategy from user recruitment to usability evaluation, then translated findings into redesigned information architecture and responsive navigation prototypes.
● Designed wireframes and low-fidelity prototypes in Figma to validate new layouts and content structures.
● Improved content discoverability and reduced usability issues through iterative testing. UX DESIGNER AND RESEARCHER AUG 2022 – FEB 2025
mobileLIVE Inc., Toronto, ON (Remote)
● Led research strategies to optimize Rogers’ Ignite Home services (TV, internet, home monitoring), improving customer experience and reducing call-center inquiries.
● Conducted user interviews, surveys, and usability testing to redesign website and responsive e-commerce flows for Ignite (TV, Internet, Home Monitoring) and credit banking services.
● Collaborated with product designers to create wireframes, prototypes, and interaction flows in Figma and Sketch, directly shaping final design.
● Delivered responsive layouts optimized for mobile and desktop across e-commerce and customer service platforms.
● Streamlined research operations, improving recruitment pipelines and increasing testing efficiency by 150%.
● Mentored designers on research-informed design, strengthening team prototyping and design validation skills.
UX DESIGNER / RESEARCHER & CX STRATEGIST OCT 2021 – JUL 2022 Mindtree (Microsoft CX Team), Redmond, WA (Remote)
● Designed a new service blueprint for Azure cloud gaming support through research, IA design, and workshop facilitation.
● Created wireframes and process flows to visualize customer support journeys, informing service adjustments across Microsoft CX.
● Led cross-functional design teams to map customer journeys and create prototypes and responsive layouts for insurance and banking apps.
● For P&G: developed UX strategies and wireframes to support hybrid work practices and employee learning.
● Delivered end-to-end UX from research and IA to prototyping and implementation roadmaps. PROFESSIONAL PROFILE
UX/UI Designer & Researcher with 8+ years of experience in eCommerce, SaaS, and enterprise systems. Skilled in creating responsive websites, wireframes, prototypes, and style guides using Figma and Adobe Creative Suite. Strong track record improving usability, conversions, and brand consistency, with experience delivering marketing assets and collaborating with developers to ensure smooth implementation. 604-***-****
************@*****.***
UX DESIGN
Vancouver, BC
LANGUAGES
English Portuguese French
Italian Spanish
Publications
UX RESEARCH AND ANALYTICS TOOLS
Figma · Sketch · Adobe Creative Suite (Photoshop, Illustrator, XD) · Affinity · InVision · WordPress CMS · Basic HTML/CSS · Miro · FigJam · UserTesting · HotJar · Maze · Qualtrics · Google Analytics · Gemini · ChatGPT · Wireframing · Responsive Design · Interactive Prototypes · Visual Design
ADRIANO RENZI
U X R E S E A R C H E R & S T R A T E G Y C O N S U L T A N T VOLUNTEERING
Graphic Designer
Canadian Lifeboat Institution, Canada
Children’s Story Illustrator
Ajudaris (Mar), Portugal
Visitor Information Assistant
Pennsylvania Academy of the Fine
Arts, USA
PROFESSIONAL EXPERIENCE – CONTINUE
UX DESIGN AND RESEARCH CONSULTANT MAY 2021 – SEP 2021 Marketplace Studio Ottawa, ON (Remote)
● Spearheaded design strategy for a new product, including wireframes, IA growth plan, and responsive prototypes in Figma.
● Validated product direction through prototype testing and user journey mapping.
● Helped secure $2M in funding by documenting and presenting research-backed design insights.
UX DESIGN AND RESEARCH CONSULTANT 2020
NewWrld021, Vancouver, BC ·
● Spearheaded quantitative (surveys) and qualitative research (interviews, card sorting, prioritization matrix) strategies for product discovery and personas
● Collaboration and teamwork to create wireframe, prototyping, and user testing (cooperative evaluation), IA structure, and creation of system for personalized recommendation.
● Since early research results, insights pivoted the direction of the project, saving months of work and 100,000 of investments.
UX DESIGN AND RESEARCH CONSULTANT 2020
VRD Research, Bologna, Italy
● Mentored Design team on research strategies to create new banking app (banca Credem), through research, wireframing, prototyping and user-testing
● Qualitative research methods (interviews, workshops, prioritization matrix, guided fantasy) to map users' journey, information architecture and wireframe structure for prototyping
● The project brought unprecedented features to the banking industry, based on deep research, resulting in a new copyright contract between stakeholder companies. UX RESEARCH CONSULTANT 2019–2020
• ALICE Hospitality Platform · Remote
Coordinated global B2B research with hotel concierges (Las Vegas, Tokyo, London, etc.), producing insights that improved NPS from -11 to +23. Mapped user journeys and identified system pain points, influencing service improvements and product iterations. HEAD OF UX RESEARCH LAB & ADJUNCT PROFESSOR 2018–2020 Universidade Federal Fluminense, Rio de Janeiro, Brazil
• Directed a UX research lab, mentored students, published 4 academic papers on interaction design and augmented reality.
DESIGN LEAD & BUSINESS OWNER 2003-2018
Célula Criativa, Rio de Janeiro, Brazil
• Founded and led design consultancy delivering UX, branding, and interaction design for clients across education, healthcare, government, and tech. UX MENTOR - GOOGLE LAUNCHPAD ACCELERATOR 2016–2017 Google,San Francisco, USA https://adrianorenzi.com/google-project.html
• Guided startups in UX research and usability evaluation, helping several quintuple their conversion rates within a year.
FOUNDER & DESIGN LEAD 2003 – 2018
Célula Criativa, Rio de Janeiro, Brazil
● Led design strategy and user-centered projects for regional, national, and international clients, integrating design thinking and UX principles.
● Managed UX, usability evaluations, branding, and digital product design across industries such as education, healthcare, and public services.
● Clients included Fiocruz, Museu Imperial de Petrópolis, Agrosmart, and UpBeat Games. PROJECTS
Character creation and
Mascot
Visual Identity and Branding
Board Game Design
Label Design
Book Design
HOBBIES & INTERESTS
Watercolor Painting – exploring
creativity, color theory, and attention
to detail through fine art.
Lino Printing – hands-on printmaking
that combines design, precision, and
experimentation.
Violin – practicing discipline,
patience, and artistic expression
through music.
Roleplaying Games – collaborative
storytelling that fosters creativity,
problem-solving, and teamwork.
Snowboarding & Hiking – outdoor
activities that build resilience,
focus, and balance.
Paddleboarding – combining
relaxation with physical endurance
ADRIANO RENZI
U X R E S E A R C H E R & S T R A T E G Y C O N S U L T A N T PROFESSIONAL EXPERIENCE – CONTINUED
HEAD OF INTERACTION DESIGN, 2007 – 2009
K2 sistemas, Rio de Janeiro, Brazil
● Managed cross-functional team for interaction, software development, and branding projects
● Led user research, usability testing, and A/B testing for enterprise software in banking and finance loan tools, urban planning, and management industries.
● Mapped user journeys and mental models, driving 40% growth in project contracts through UX-driven product improvements.
ART DIRECTOR 1999 – 2002
Mighty Engine, Philadelphia, USA
● Led branding, campaign strategy, and digital design for social inclusion and community engagement initiatives in Philadelphia and the West Coast.
● Strengthened nonprofit impact by increasing community involvement and donations, elevating the agency’s regional influence.
PUBLICATIONS
CARD SORTING FOR REMOTE
RESEARCH: IDENTIFYING USEFUL
DATA AND NEW LEARNINGS
Jan 2025
GUIDED FANTASY: A RESEARCH
METHOD FOR INNOVATIVE
PRODUCTS
Jun 2024
USER EXPERIENCE AND
INFORMATION ARCHITECTURE –
INTERACTION WITH
RECOMMENDATION SYSTEM ON A
MUSIC STREAMING PLATFORM
January 2022
RECOMMENDATION SYSTEMS AND
MACHINE LEARNING: MAPPING THE
USER EXPERIENCE
July 2020
PHARMACEUTICAL ONLINE STORE
PROJECT: USABILITY,
AFFORDANCES AND EXPECTATIONS
Advances in Human Factors and
Systems Interaction, Proceedings of the
AHFE 2019 International Conference on
Human Factors and Systems Interaction
June 2019
Contact this candidate