UX Writer, Copywriter & Brand Consultant
Resume:
HOLLY SANDERS
Experienced UX Writer, Copywriter and Award-Winning Project Manager
************@*****.***
Portfolio: www.sanderz.com/holly
LinkedIn: https://linkedin.com/in/hollysanderz143
References: sanderz.com/holly/testimonials
“Holly has the experience you need for any complex project. Her creativity is impressive, but her pragmatic approach to problems is a recipe for success.”
Debora Simmons, PhD RN FAAN
SUMMARY
I am a detail-oriented UX Writer, Copywriter, and Award-Winning Project Manager with 20+ years delivering customer- focused, conversion-driven content and strategic brand marketing solutions. I work solo or with designers, sales teams, and C-level executives, with a hands-on approach to craft cohesive and compelling marketing messages. I’m well- versed in AP Style, grammar, and proofreading. I am also skilled in integrating user research and A/B testing to enhance or re-align messaging strategies. I thrive in fast-paced, collaborative environments, bringing fresh energy through continuous education and certified courses. My main goal is, simply put, to make a difference. PROFESSIONAL EXPERIENCE
Sanderz Creative (Houston, Texas)
UX, Copywriting & Brand Consultant - May 2014 to Present Creative Director - Oct 2000 to May 2014
• Collaborated closely with clients to develop and refresh brand identities that spoke to their target audience.
• Created and maintained Brand Guidelines for every client I assist with branding or rebranding.
• Led teams while remaining hands-on in print and digital design, website creation, ads, and email campaigns.
• Simultaneously served as Creative Director on-site and hybrid at an advertising agency (Spur Digital) and Sanderz Creative, gaining valuable agency and in-house brand experience.
• Designed and created Methodist Hospital’s nursing intranet and led development of a career-path app honored with the highest Nursing Technology award.
• Developed detailed audience personas to sharpen customer focus in marketing.
• Built and nurtured client relationships spanning nearly 20 years through consistent delivery and communication.
• Created customer-focused, on-brand copy for 100+ websites, landing pages, emails, video scripts, print collateral, and storefront signage - all delivering clear, engaging, conversion-driven messaging.
• Developed UX frameworks, mapped user flows and wrote microcopy to guide user journeys and boost engagement.
• Led SEO, design, and development teams to ensure content was optimized for search and user experience and reflected the client’s brand; reviewed analytics monthly to identify necessary improvements.
• Collaborated cross-functionally, integrating user research and A/B testing to refine messaging across channels.
• Conducted market research, audience analysis, and competitive reviews to establish and shape messaging strategies and content structures.
• Produced training program scripts, videos, and manuals.
• Consistently delivered high-quality work within tight deadlines.
• Offered detailed editorial feedback and continuously refined content for improved results. HOLLY SANDERS
Industry Experience:
• Financial: Developed content for and creation of websites, mail campaigns, scripts, videos, and training guidebooks for Haven Wealth Group, Evtex Property Management, and Main Event Management.
• Legal: Partnered with law firms including Berg & Androphy, DGRB, and Fogel & McEvily, crafting targeted legal content and managing multiple blogs personally.
• Healthcare Technology: Led teams at TrueNorth Compliance and Methodist Hospital, producing tailored websites, sales materials (details), and award-winning content (details). Reduced focus to Copywriting, UX Writing, and Brand Consulting in May 2014 (to present).
• Continue performing user analysis, market research, and SEO analytics reviews to guide content strategy.
• Write customer-focused, on-brand, action-driven content grounded in consumer behavior psychology, my personal approach, for whitepapers, video scripts, emails, landing pages, and websites.
• Adapt messaging to diverse voices and tones, ensuring brand voice alignment and consistency.
• Break down complex topics into clear, concise, conversion-focused messaging.
• Optimize digital content for engagement and SEO, applying A/B testing insights as appropriate.
• Repurpose assets across platforms, adhering to best practices and style guides. TOOLS & TECHNOLOGIES
• Content Workflow Management: Basecamp, NetSuite, OpenAir
• CMS & Platforms: WordPress, Elementor
• Design: Adobe Creative Suite (Photoshop, Illustrator, Dreamweaver), Pixlr, Pixlr AI, iScanner
• Communication: Slack, Zoom, Google Workspace
• Email Marketing: MailChimp, Constant Contact
• Technical: HTML, CSS, SEO Tools, Google Adwords
EDUCATION & CERTIFICATION
Ongoing Education / Certified Courses: https://sanderz.com/holly/about/certificates/ ADDITIONAL SKILLS AND QUALIFICATIONS
• Well-versed in AP Style, grammar, spelling, and proofreading.
• Skilled at working cross-functionally with designers, sales teams, and executive leadership to craft cohesive, compelling, and empathetic marketing messages.
• Strong understanding of user research, consumer behavior psychology, and conversion-focused writing.
• Able to balance multiple deadlines while maintaining detail-oriented quality and responsiveness.
• Implement knowledge of color theory and psychology to help make design and content decisions.
• Enthusiastic learner, committed to continuous professional growth.
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