Business Development Revenue Growth

Christina Kelcher

361-***-**** **********@*****.***

Summary

Results-driven business development and sales leader with extensive experience in driving revenue growth, managing key accounts, and leading teams to exceed goals. Skilled in prospecting, strategic negotiations, and leveraging market insights to build lasting partnerships and optimize profitability. Seeking a long-term opportunity to contribute to organizational growth and success.

Skills

CRM Systems Expertise

Sales Closing Strategies

Key Account Management

Strategic Business Negotiations

Team Leadership & Development

Lead Generation & Prospecting

Creative Brand Development & Promotions

Market Intelligence & Competitive Research

Revenue Growth & Profitability Optimization

Financial Forecasting & Performance Analysis

Experience

BUSINESS DEVELOPMENT 10/2024 - Current

DeWolƗ Boberg & Associates

Spearheaded strategic partnerships and market expansion initiatives, resulting in a 30% increase in qualified leads and revenue growth.

Identified and penetrated new markets through in-depth competitor analysis and tailored value propositions, driving sustained client acquisition.

Negotiated high-value contracts with key stakeholders, contributing to a 25% boost in long-term client retention.

Collaborated cross-functionally with marketing and product teams to refine go-to-market strategies, enhancing brand visibility and customer engagement.

CORPORATE SALES SPECIALIST 04/2024 - 10/2024

American Resort Management / Epic Waters Indoor Waterpark

Drove B2B revenue growth by identifying and securing high-value corporate clients, consistently exceeding quarterly sales targets by up to 35%.

Cultivated long-term relationships with decision-makers across enterprise accounts, leading to a 40% increase in repeat business and upselling opportunities.

Designed and executed tailored sales strategies for complex corporate solutions, resulting in a shortened sales cycle and higher conversion rates.

Partnered with cross-functional teams to align product offerings with client needs, enhancing customer satisfaction and driving strategic account expansion.

EXECUTIVE SALES & COMMUNITY RELATIONS MANAGER 05/2022 - 02/2024

Main Event Entertainment

Adapted swiftly to rapidly shifting market conditions during the pandemic, maintaining performance and productivity in high-pressure environments.

Took on diverse roles and responsibilities to support business continuity, showcasing flexibility and a strong problem-solving mindset.

Leveraged remote collaboration tools to maintain seamless communication and workflow across teams during lockdowns and disruptions.

Demonstrated resilience by consistently meeting targets and contributing to team success despite economic uncertainty and evolving challenges.

LICENSED AGENT/PRODUCER 02/2021 - 04/2022

Cooper Rogers Goosehead & Jay Reiley Farmers Agency

Built and managed a robust client portfolio by delivering tailored insurance solutions, resulting in a 25% increase in policyholder retention.

Consistently exceeded monthly sales quotas by leveraging consultative selling techniques and in-depth product knowledge.

Navigated complex underwriting processes and compliance requirements to ensure accurate policy issuance and client satisfaction.

Educated clients on coverage options and risk management strategies, fostering trust and long-term client relationships.

BRANCH MANAGER 11/2020 - 02/2021

Liberty Staffing USA

Led branch operations and a cross-functional team of employees, driving a 30% increase in overall performance and customer satisfaction.

Developed and executed strategic sales plans, resulting in consistent overachievement of revenue targets and market share growth.

Streamlined operational workflows and implemented compliance best practices, reducing inefficiencies and improving audit scores.

Mentored and coached team members, fostering a high-performance culture and promoting internal promotions and professional growth.

ASSOCIATE DISTRICT MANAGER 07/2020 - 11/2020

Farmers Insurance

Spearheaded sales initiatives across multiple territories, driving a consistent 15–20% increase in district revenue quarter-over-quarter.

Recruited, trained, and mentored a team of 10+ representatives, fostering a high-performance culture that exceeded district goals.

Leveraged data analytics to optimize territory performance, streamline operations, and improve customer retention rates by 25%.

Collaborated with senior leadership to execute strategic growth plans, aligning district efforts with corporate objectives and market trends.

CORPORATE SALES MANAGER 12/2019 - 07/2020

Dave & Buster's Inc.

Drove multi-territory B2B sales growth by implementing strategic account management practices, resulting in a 20% increase in corporate client acquisition.

Led cross-functional teams in delivering tailored solutions to enterprise clients, enhancing customer satisfaction and boosting long-term retention.

Analyzed market trends and competitor performance to refine sales tactics, contributing to a 15% year-over-year growth in district revenue.

Mentored and developed top-performing sales talent, fostering leadership readiness and ensuring consistent overachievement of corporate sales targets.

CORPORATE SALES MANAGER 06/2019 - 11/2019

Austin's Park n Pizza

Championed corporate sales strategies across multiple territories, increasing enterprise account acquisition by 20% through targeted outreach and consultative selling.

Collaborated with senior leadership to align district goals with national corporate objectives, contributing to a 15% year-over-year revenue boost.

Managed and mentored a high-performing sales team, enhancing productivity and preparing future leaders through structured coaching and development.

Leveraged CRM analytics to identify growth opportunities, streamline client engagement, and improve retention among mid-market and large-scale clien

DIRECTOR OF MARKETING & SALES 10/2015 - 06/2019

In the Game - Funtrackers (Family Entertainment Group)

Led district-wide sales and marketing initiatives, boosting regional revenue by 15% YoY through integrated campaigns, territory optimization, and performance analytics.

Developed and executed strategic growth plans in collaboration with executive leadership, aligning field operations with national marketing objectives.

Managed, coached, and scaled a sales team of 10+, fostering leadership readiness and improving close rates through targeted training and market-driven messaging.

Analyzed competitive trends and customer behavior to refine go-to-market strategies, resulting in a 20% increase in enterprise client acquisition.

BUSINESS DEVELOPMENT SPECIALIST 01/2014 - 07/2015

Express Employment Professionals

Drove business development initiatives across multiple territories, securing new accounts and achieving a 20% increase in market share within one year.

Identified and capitalized on new business opportunities by analyzing market trends, customer needs, and competitive positioning, leading to a 15% year-over-year revenue growth.

Fostered strong relationships with key decision-makers in both new and existing client accounts, ensuring customer retention and long-term partnership growth.

Collaborated with cross-functional teams to deliver tailored solutions, elevating brand visibility and contributing to the company's overall business development strategy.

VICE PRESIDENT OF LEISURE TRAVEL 09/2013 - 11/2013

Corpus Christi Convention and Visitors Bureau

Led regional sales operations across multiple territories, increasing market share by 20% and driving revenue growth through innovative sales and marketing initiatives.

Developed strategic partnerships with key stakeholders in the leisure travel sector, enhancing customer engagement and boosting brand recognition.

Managed and mentored a diverse team of sales professionals, ensuring consistent performance and elevating client satisfaction across various customer segments.

Utilized data-driven insights to identify trends in consumer behavior and optimize travel packages, resulting in a 15% year-over-year growth in regional revenue.

GENERAL SALES MANAGER / CORPORATE SPONSORSHIP DIRECTOR 10/2011 - 10/2012

Hurricane Alley Waterpark

Drove strategic sales initiatives across multiple territories, increasing revenue by 20% through targeted market segmentation and innovative sales tactics.

Led the development of high-value corporate partnerships, securing new sponsorships and boosting brand visibility within regional markets.

Managed a team of 10+ sales representatives, coaching and mentoring them to exceed district sales targets while cultivating strong relationships with key clients.

Analyzed market trends and competitor strategies to develop tailored sponsorship packages, resulting in a 15% increase in sponsorship revenue year-over-year

DESTINATION MARKETING REPRESENTATIVE 08/1998 - 09/2011

Six Flags Fiesta Texas

Spearheaded regional marketing and sales campaigns, driving a 20% increase in customer engagement and brand visibility across key territories.

Developed and maintained relationships with local businesses, tourism boards, and key stakeholders to enhance regional travel offerings and promote destination awareness.

Managed multi-channel marketing strategies, including digital, print, and event-based promotions, resulting in a 15% growth in customer inquiries and bookings.

Analyzed market trends and consumer preferences to create tailored promotional packages, aligning destination marketing efforts with customer demand and seasonal trends.

Education and Training

Texas A&M University - Corpus Christi Bachelor of Business Administration (BBA)

Marketing, 12/1997

Accomplishments

Generated $85,000 in new client and program sales within six weeks at Epic Waters; secured 15 new digital account partnerships.

Raised $500,000 in pre-opening sponsorship revenue for Hurricane Alley as Corporate Sponsorship Director.

Achieved 185% of budget and 225% year-over-year growth for two consecutive quarters at Main Event; consistently exceeded prior year performance each quarter.

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