Senior Designer/Art Director

KARLA GINZINGER

San Francisco Bay Area, CA ***** 248-***-**** **********@*****.*** kginzinger.com

SENIOR DESIGNER ART DIRECTOR

Inspire personal and emotional connections through visual storytelling Conceptual designer and art director with 20+ years of experience leading and collaborating with teams to produce compelling digital, print and experiential creative. Proven track record of delivering complex projects on time and on budget, balancing competing priorities and managing external resources. Multidisciplinary, results-oriented and highly collaborative professional with strengths in communication and problem solving. Passionate about creating strategic, visually engaging solutions that elevate brands and resonate with audiences.

CORE SKILLS

Design Art Direction Illustration Brand Strategy Generative AI Typography Production Social Media Infographics and Data Viz OOH & Experiential Team Leadership Research & Development Storyboarding Project Management Adobe Creative Suite Figma Retouching Animation Microsoft Office Google Slides

EXPERIENCE

AQUENT STUDIOS, Remote

Art Director / Senior Designer, 2020-present

• Provided art direction, design and creative strategy for the SiriusXM App Project, executing deliverables for more than 8,100 app tiles in various styles and layouts. Continually updated design roadmaps to fulfill shifting project timelines and parameters.

• Designed and illustrated on VMware’s “Welcome Change” and “The Smarter Way to Cloud” campaigns. Produced more than 16 of the ads that were animated for final deliverables, driving a lift of 18 percentage points in brand perception in the US market, and global perception by 4.3% with a double-digit perception lift in key technology solution areas.

• Created storyboard layouts and art directed multiple promotional, informational and social videos for UL Solutions and Exxon Mobil. Distilled and simplified complex science-based subject and methodology in easy-to-follow graphics and accessible visual storytelling.

• Concepted and designed dynamic high profile OOH visuals for VMware Explore 2022 in San Francisco, influencing the identity of the company’s European event.

• Created captivating and impactful generative-AI designs, utilizing text to prompt visuals for SiriusXM and Pandora programmatic ad campaigns, accelerating concept-to-delivery and reducing stock spend.

• Provided creative strategy, art direction and design on a two-month campaign sprint for Stride K12 which drove enrollment leads through ads on Meta and YouTube, producing 138 static ads, 66 animated ads and 46 video ads.

• Executed end-to-end deliverables on diverse marketing assets: digital ads, motion graphics, events, branding, webinars, email campaigns, eBooks, eLearning courses, social media, infographics, white papers, web and print graphics. Clients include: SiriusXM, VMware, Exxon Mobil, UL Solutions, Tyler Technologies, Stride K12, Discover Global Network.

SHUTTERFLY / AQUENT, Redwood City, CA

Senior Designer, 2019-2020

• Designed digital assets across multiple channels - site, app, mobile, email campaigns, social media, and print promotion, driving strong seasonal campaign performance.

• Maintained creative excellence and brand consistency supporting the Creative Services team before and during 2020 Shelter in Place order and the team transition to new headquarters.

FREELANCE CREATIVE CONSULTING, Pacifica, CA

Graphic Design / Creative, 2018-2019

• SHUTTERFLY: Created engaging photo card designs for Shutterfly and Tiny Prints’ 2019 Holiday Collection.

• RAVENSWOOD SOLUTIONS: Designed infographics and data visualizations for a $550 million military contract proposal, contributing to a successful award.

• SPECTRA PRECISION: Developed and illustrated comic book-style mascot for “Adventures of LaserMan” digital marketing campaign.

AVANTI PRESS, Detroit, MI

Senior Designer / Art Director, 2013-2018

• Led creative conception, design and production of product and branding for three greeting card lines, expanding Avanti Press, Inc. into an award-winning multimillion-dollar global brand and winning multiple LOUIE Awards for excellence in the greeting card industry.

• Directed photo shoots for product, advertising, social media and marketing communications assets.

• Produced multiple national/international trade show exhibits from concept to completion. Designed and managed multiple exhibits simultaneously, working with vendors/fabricators to keep designs, budgets, and timelines on track.

• Spearheaded, designed and launched an interactive AR app and brand experience, elevating product engagement.

• Partnered with marketing to craft effective social media strategies for three greeting card lines.

• Provided direction and guidance to licensees to ensure brand consistency for successful licensed product.

Senior Designer, 2007-2013

• Designed typography and crafted hand-lettered verse copy for photographic card lines. Researched, developed and designed pop-up interiors.

• Collaborated with cross-functional teams on strategy, messaging and executed creative concepts on B2B and B2C campaigns across print, digital, and social. Refined and edited verse and marketing copy.

• Recruited and mentored junior designers and interns, strategically expanding the design department from sole graphic designer to a vibrant team of creatives. Organized and implemented monthly team-building activities.

Graphic Designer, 2003-2007

• Created compelling visuals for catalogs, email, web, retail merchandising, advertising, trade shows, licensing, promotions, sales presentations, internal communications, and packaging.

• Partnered with production teams and vendors to design national trade shows and engaging brand experiences.

EDUCATION

COLLEGE FOR CREATIVE STUDIES, Detroit, MI

Bachelor of Fine Arts (BFA) in Graphic Communications

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