Social Media Communications Manager

Cameron Poague

Phone: 206-***-**** Email: *********@*****.*** Portfolio: campoague.com

Email and content producer and creative storyteller with 15 years of experience, highlighted by enterprise and senior leadership campaigns for T-Mobile and brand management for America’s largest home builders association. Known for influential and impactful creative direction, highly effective marketing campaigns for B2B, B2C, and internal and external communications, and technical versatility that transcends industries.

Qualifications & Skills

Content

Skills

Tools

Creative Web, Mobile, Print, Video, & Blog Copywriting

Content Production & Strategy

UX & UI Strategy

B2B/B2C Copywriting

Technical Writing

Script Writing

Longform Writing

Journalism

Speech Writing

Editorial Management

SEO Management

Brand Creation & Management

Email Marketing Management

Video Production, Editing & Management

Master of AP Style

Change Management Experience

Digital, Print & Social Media Advertising Creation & Management

Proficient in Dropbox, Google Docs, HTML, WordPress, Microsoft Office Suite including SharePoint Modern & PowerPoint

Experience with a Variety of CRM & SaaS Platforms, including Monday.com, Salesforce, Zendesk, Dropbox & Smartsheet

Moderate knowledge of InDesign & Photoshop

Professional Experience

Meta (via LWA), Redmond, WA

May 2025-Present

Conceptualize, write, and manage internal content and messaging for Reality Labs team.

Manage content for QA, style, and overarching strategic goals.

Build and manage internal site infrastructure.

Manage internal and external email campaigns for major events, new product releases, and prototype testing.

Create and manage internal and external video projects featuring Meta products.

Perform internal and external Meta site audits, research competitor products, and manage best practice enhancements.

Collaborate with teams across Meta and around the globe to meet project and visibility needs while amplifying creative direction.

Freelance Content Producer, Seattle, WA, and beyond

January 2024–May 2025

Creative Lead & Consultant

Manage creative web, video, film, and television projects, from conceptualization to completion, including post-production analytics and continued project maintenance.

Consult businesses on creative direction and storytelling, including branding, internal and external communications, and company culture building.

Develop and mentor business partner teammates for sustained future success, including the exploration and education of new and innovative digital and AI opportunities.

T-Mobile, Bellevue, WA

January 2019–January 2024

Senior Specialist, Communications

Provide communications support for Chief Financial Officer Peter Osvaldik, Chief Procurement Officer Mike Simpson, and other members of T-Mobile’s senior leadership team (SLT), resulting in highest effective rates in every relevant category across the enterprise: opens, page views, read rate, clickthrough rate (CTR), and total conversions.

Responsible for development of internal content strategy related to SLT special programs.

Develop and maintain brand and voice for T-Mobile Finance leadership team.

Own enterprise and departmental campaigns, including meeting decks, video series, advertising pieces, written internal features, and various social media components across multiple platforms.

Tell T-Mobile stories in unique and impactful ways—from idea conception to post-production analytics.

Build, manage, and maintain impactful DE&I initiatives across the T-Mobile landscape and ensure that the company exceeds industry-best supplier diversity goals.

Create, develop, and maintain positive culture across the various teams, including T-Mobile

teammates and external partners.

Create, execute, and maintain enterprise SharePoint sites, including user experience (UX), user interface (UI), and multimedia management.

Communications Program Manager

Provide communications support for outgoing President of Technology Neville Ray, incoming President of Technology Ulf Ewaldsson, Chief Procurement Officer Mike Simpson, and other members of T-Mobile’s senior leadership team, resulting in highest internal email communication metrics (opens, page views, read rate, CTR), and total conversions.

Responsible for development of overall content strategy.

Own Technology department campaigns, including video series, advertising pieces, written internal and external features, and social media components for Twitter and LinkedIn.

Manage video production with internal Technology Communications video team.

Build, manage, and maintain relationships with internal stakeholders across the Technology organization.

Manage several monthly team newsletters, including content creation and curation, editing, design management, and distribution.

Master Builders Association of King & Snohomish Counties, Bellevue, WA

March 2015–November 2018

Content Strategist

Create and curated all content for website redesign (mbaks.com), including UX, blog post creation, event and product descriptions and development of overall content strategy, resulting in 300% increase in overall site traffic.

Fast-paced daily production and copy management consisting of a heavy mix of email marketing campaigns, weekly newsletter curation and distribution, internal and external brand messaging, brand creation and curation, UX content updates, copyediting and more, resulting in highest traffic and conversion rates in history of communications program.

Magazine management, including conducting interviews, writing feature articles, ghostwriting, and copyediting in a managing/associate editor role, resulting in national recognition and awards.

Work closely with in-house and freelance designers to curate and create ads, articles, campaigns, and more for diverse platforms.

Develop, write, and edit weekly Seattle Times article and op-eds as warranted, as well as various area publications (425 Magazine, Puget Sound Business Journal, etc.).

Balance cross-departmental wants and needs effectively and efficiently.

Copyedit various events materials, including signage, passport booklets, scripted and live entertainment pieces, and other content-rich materials.

TireBuyer.com (American Tire Distributors), Bellevue, WA

November 2012–2017

Copywriter

Create high-volume product copy for hundreds of tires and rims to improve site UX and UI.

Assist in editorial management for new copy.

Produce monthly B2C and B2B-based blog content with an emphasis on brand voice and distinction, resulting in 600% increase in monthly site traffic.

Additional Experience

Contributing Writer, Summit Magazine, January 2013-December 2013

Write experience articles for business entities based out of McCall, Idaho and surrounding areas, highlighting annual events and recreational activities that aptly depict the uniqueness of the region.

Copywriter, ATZ, Inc., September 2010–December 2010

Create and edite web, print, and radio copy to stimulate unique customer conversion and awareness for one of Seattle’s largest offsite parking facilities.

Education

Bachelor of Arts, English, University of Washington, 2009

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