Revenue Operations B2b Marketing

ALANA DAVIS

Savannah, GA ***** 813-***-****

*************@*****.*** www.linkedin.com/in/alana-davis-758a318a B2B MARKETING AND SALES / REVENUE OPERATIONS / SALES AND MARKETING LEADERSHIP Strategic Marketing Executive with a demonstrated background executing strategies that elevate how organizations go to market and accelerate growth. Nearly 20 years of experience, primarily in the staffing/recruiting industry with an emphasis on a manufacturing, supply chain and technology customer base, and focused on B2B Sales/Marketing and Revenue Operations. Recognized for cross functional integrated approach, innovative thinking, and technical aptitude. Passionate about marketing, sales, and customer success alignment to drive growth.

• B2B Marketing Strategy • Revenue Operations Leader

• Customer Tech Stack Owner • B2B Sales Experience

• Comprehensive GTM Strategy • Demand Generation

• Pipeline & Forecasting Analytics

• CRM Management

• Cross Functional Collaborator

• Sound Ethical Standards

PROFESSIONAL EXPERIENCE

MAU, Inc., Augusta, GA

Vice President of Marketing October 2023 – January 2025 Led the strategic vision and execution of marketing, driving brand growth and market expansion.

• Directed marketing and revenue operations across multiple business units, aligning GTM strategies with revenue goals to enhance lead quality and conversion rates.

• Spearheaded brand consolidation and client retention initiatives, reducing churn by 15% YoY and positioning MAU for accelerated growth.

• Led and mentored GTM teams, fostering talent development and strategic growth.Managed P&L for both direct and indirect spend, optimized the customer tech stack, and integrated data-driven marketing/sales practices to improve client engagement and performance.

• Oversaw omni-channel campaigns, internal/external communications, and executive partnerships to enhance brand visibility, reputation, and ROI.

• Launched Video Podcast Series, featuring interviews with customers and partners, centered on critical industry topics, and positioning the organization as an innovative thought leader. Senior Director of Marketing and Revenue Operations January 2023 – October 2023 Developed and executed marketing strategy for MAU and its business units.

• Led market research, go-to-market strategy, and content initiatives to position MAU and 3Ci as industry thought leaders.

• Stood up foundational Revenue Operations function with a focus on sales operations, sales enablement, and customer retention initiatives.

• Managed CRM systems and automation strategies to streamline client lifecycle management and increase operational efficiency.

• Standardized strategic account planning and collaborated with leadership to optimize the revenue cycle through data-driven insights.

• Launched omni-channel campaigns and client engagement programs, driving measurable growth and retention.

ALANA DAVIS Page 2

MAU Workforce Solutions, Augusta, GA

B2B Marketing Manager January 2018 – December 2022 Led all B2B marketing efforts, growing marketing-influenced new sales revenue from <5% to 25% over four years.

• Developed a full-spectrum B2B marketing team with a focus on content, marketing automation, and analytics.

• Partnered with leadership to execute corporate communications, enhance brand reputation, and drive client engagement.

• Built full-funnel analytics for sales and marketing teams, enabling data-driven decision- making to optimize pipeline and revenue.

B2B Marketing and Communications Specialist January 2016 – January 2018 Managed lead generation, digital content, and multi-channel marketing campaigns.

• Created SEO-driven website content, client newsletters, and targeted campaigns to improve account engagement.

• Oversaw CRM lead management and marketing automation to enhance pipeline efficiency.

• Managed social advertising and event marketing efforts, supporting industry and economic development initiatives.

• Executed Account-Based Marketing (ABM) strategies to drive high-value client acquisition. Marketing and Communications Specialist March 2014 – January 2016 Developed digital content, PR, and advertising strategies to support business growth.

• Managed website content, press releases, social media, and corporate communications to strengthen brand presence.

• Created marketing assets, including blogs, case studies, video content, and whitepapers.

• Coordinated corporate event participation, sponsorships, and regional advertising campaigns.

James A. Scott & Son, Inc., Lynchburg, VA

Marketing and Event Administrator February 2007 – February 2013 Provided marketing, communications, and event coordination for client engagement initiatives.

• Managed development and execution of 30+ annual corporate events, including educational seminars and conferences.

• Created digital and print marketing materials, oversaw communications and promotions.

• Established vendor partnerships, negotiated contracts, and ensured compliance with continuing education guidelines.

EDUCATION

Bachelor of Science, Psychology (With Honors)

Liberty University, Lynchburg VA 2006

LICENSES/CERTIFICATES

Property and Casualty Insurance License (State of Virginia) Life and Health Insurance License (State of Virginia) How to Win Friends and Influence People in Business Dale Carnegie Training

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