Social Media Digital Marketing

Dynamic and multitalented professional with a unique blend of experience across luxury retail, event production, digital marketing, and media communications. Skilled at driving sales and cultivating VIP client relationships while also excelling in creative storytelling, brand-building, and community engagement. Adept at leading cross-functional initiatives—from styling and public relations to social media management and fundraising events—that elevate brand visibility and deliver measurable impact. With a foundation in theatre performance and a career spanning fashion, arts, and cultural organizations, I bring adaptability, creativity, and relationship-driven leadership to every role. Passionate about merging artistry and strategy to create experiences that inspire, connect, and grow communities.

+1-787-***-**** · *******.*********@*****.***

Brooklyn, New York 11233

Cecille Forsyth Rios

EXECUTIVE SUMMARY

PROFESSIONAL EXPERIENCE

PatBO - New York, NY

Styling Associate

Exceeded appointment-driven sales goals by 96% and net sales by 5% in 2024. Built and maintained VIP client relationships via personalized newsletters, styling appointments, and exclusive offers. Aided clients with styling and product knowledge, anything from sizing to how and where it’s made. Cultivated relationships with clients both in and out of the country by hosting virtual styling sessions and consignments. May 2023 - Present

Loyola Marymount University

Bachelor of Arts - Theatre Arts focus on Performance Graduated Cum Laude

EDUCATION & RECOGNITIONS

References available upon request

Freelance Social Media and Email Manager - Remote

Social Media Manager

Created templates for mass emails based on events, courses, and messages the company's/client's requests Proofread and tested email campaigns to ensure accurate and error-free execution of links, content, and targeted assets across desktop and mobile platforms

Developed strategies and automated processes to grow engagement with followers Curated audience-specific content and tracked engagement progress Sept 2020 - Sept 2023

Ayana Therapy - Los Angeles, CA Oct 2020 - Nov 2020 Social Media Intern

Developed marketing pitches for online, editorial, and popular social media outlets Supported and expanded public relationships with the press, media contacts, and general product Executed technical creative social media campaigns Organized research, communication, and coordination of marketing campaigns Riddle & Bloom - Los Angeles, CA Feb 2019 - Apr 2020 Developed marketing pitches for online, editorial, and popular social media outlets Supported and expanded public relationships with the press, media contacts, and general product Executed technical creative social media campaigns Organized research, communication, and coordination of marketing campaigns HBO Campus Brand Manager

Top Sales Associate Award of 2024 at PatBO

Selected to Present Thesis at the 2020 LMU Symposium - 21ST CENTURY TECHNOLOGY: CREATIVE POSSIBILITIES AND ETHICAL CONUNDRUMS

Del Rey Players Theatre - Los Angeles, CA

Director of Events

Coordinated fundraising and career development events for the theatre department, generating resources to support productions and student growth

Partnered with promotions and artistic directors to design and implement social media campaigns, boosting audience engagement and brand visibility

Managed logistics for events, from planning to execution, ensuring seamless operations and positive attendee experiences Aug 2018 - June 2019

Starbucks Coffee Shop - Playa Vista

Barista

Delivered high-quality customer service by preparing handcrafted beverages and food items accurately and efficiently in a fast-paced environment

Maintained in-depth knowledge of seasonal and core menu items to provide personalized recommendations, boosting customer satisfaction and sales

Supported daily operations by restocking supplies, maintaining cleanliness, and ensuring compliance with health and safety standards

Handled cash, credit, and mobile transactions with accuracy, balancing registers and maintaining accountability Jul 2018 - Jul 2019

References available upon request

Retail Leadership & Store Operations

VIP Clienteling & Relationship Management

Public Relations & Media Outreach

Digital Marketing & Social Media Strategy

Event Planning & Brand Activations

Visual Merchandising & Brand Standards

Influencer & Partnership Relations

Inventory & Press Sample Management

Event Production & Logistics

Creative Direction

CRM Tools

CORE COMPETENCIES / KEYWORDS

KXLU 88.9 FM- Los Angeles, CA

Office Assistant and DJ

Designed and streamlined organizational systems for supplies, CDs, LPs, and promotional materials, reducing retrieval time and ensuring smooth daily operations

Oversaw email, phone, and social media communications for Alma del Barrio, improving response efficiency and strengthening community engagement

Curated playlists and coordinated event-driven schedules, enhancing programming relevance and boosting listener satisfaction Built and maintained strong relationships with listeners, contributing to increased audience loyalty and positive brand reputation Jan 2018- Feb 2020

Community Building

Client-Centered Service

Presentation & Public Speaking

Cultural Competency & DEI Awareness

Crisis Communication & Problem Solving

Content Strategy & Storytelling

Copywriting & Editing

Email Marketing Platforms (Mailchimp, Klaviyo, Constant Contact)

Social Media Analytics (Meta Business Suite, Instagram Insights, TikTok Analytics)

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