Channel/Product Manager

PROFESSIONAL SUMMARY

Strategic, collaborative, and results-driven Product, Business, and Channel Manager with 20+ years of experience driving product lifecycle management, channel development, and e-commerce growth in global markets. Innovative problem-solver with a proven track record of delivering revenue growth, enhancing channel partner engagement, and launching high-impact go-to-market strategies B2B. Adept at leading cross-functional teams, optimizing promotions, and achieving P&L objectives. Bilingual in English and Spanish.

CORE SKILLS

• Product Lifecycle Management

• Channel Development & Partner Management

• Go-to-Market Strategy & Execution

• E-Commerce Promotions (Hybris SAP)

• P&L and Budget Management

• Competitive & Market Analysis

• Sales Enablement & Field Training

• Portfolio & Project Management

• Digital Marketing & Analytics (QLIK, GA)

• Contract Development & Negotiation

• Business Development & Expansion

• Cross-Functional Team Leadership

• SAP (Usage & Reporting)

• Salesforce

• Hybris SAP

• Microsoft Office (Excel, Word, PowerPoint,

Outlook)

• Google Suite (Docs, Sheets, Slides, Drive)

• QLIK

• Google Analytics

PROFESSIONAL EXPERIENCE

Product Manager / NCH LSP Products – Irving, Tx 07/2024 – 08/2025 Responsible for managing the LSP Products Specialty plumbing product segment through the product life cycle.

E-Commerce Channel Promotions Lead / Lennox International - Richardson, TX 08/2021 – 06/2024 Oversaw eCommerce (Hybris SAP) and HVAC products for B2B promotion development, strategy, and digital marketing support on the LennoxPros.com platform. Developed and relaunched the e-commerce promotion strategy for Lennox.

• Partnered with product teams to design campaigns that exceeded sales forecasts by 15%

• Streamlined digital workflows, reducing campaign development time by 30%. Channel Marketing Manager / OKI Data Americas - Irving, TX 08/2016 -04/2021 Responsible for coordinating, developing, scaling, and managing OKI's Special Printer Business Unit Channel. This involved overseeing all aspects of product marketing, including promotion, development, execution, budget management, contract development, field sales support, partner communication, business analysis, and channel partner expansion.

• Onboarded and supported 60+ channel partners that saw 30% year-over-year revenue growth ANTONIO (Tony) HINOJOS

Dallas–Fort Worth, 75019 TX

*-*******@*******.*** / 208-869-968

AT

ANTONIO (TONY) HINOJOS PAGE 2

Enterprise Competitive Response Strategist / Hewlett-Packard - Boise, ID 09/2012 – 04/2016 Responsible for global outbound sales tools strategy for the Americas, EMEA, and APAC regions by analyzing competitors in the Enterprise LaserJet market, including Lexmark, Ricoh, Xerox, Kyocera, and Canon, to understand their products and pricing.

• Developed sales tools and training for 700 HP Field Technical Experts and 22,000 channel partners.

• Guided channel partners in field sales for HP LaserJet products, driving over $190 million in annual sales.

Scanjet Product Manager / Hewlett-Packard - Boise, ID 09/2008 – 08/2012 Managed HP's global scanner product portfolio across the Americas, EMEA, and APAC, overseeing product life cycles, including new product launches, go-to-market strategies, product holds, allocation, availability, enhancements, pricing, and business analysis.

• Developed a global product introduction strategy that launched multiple programs, generating over

$210M in revenue and $63M in annual profit.

Retail Product Manager / Hewlett-Packard - Boise, ID 03/2006 -08/2008 I led the Small Paper Format Retail Business Communications division for the US Supplies Go-to-Market Unit, meeting quota targets and increasing market share. My role involved go-to-market planning, budget forecasting, product lifecycle management, ensuring planogram compliance, and overseeing promotions.

• Increased market share to a record high of 65%, a 10-point rise over two years. Future Product Manager / Hewlett-Packard - Boise, ID 07/2002 -02/2006 Led marketing product development of HP's flagship mid-range single-function color LaserJet platform that included product definition, target, long-term forecast, pricing, messaging, and NPI (new product introduction: Americas, EMEA, & APAC).

• I led a platform that generated over $1.31 billion in revenue and more than $130 million in profit. EDUCATION

MBA: Marketing

University of Arizona - Tucson, AZ

BS: Industrial Engineering

New Mexico State University - Las Cruces, NM

WEBSITES, PORTFOLIOS, PROFILES

• Linkedin.com/in/antoniohinojos

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