Instructional Design and E-Learning Development
Resume:
TRISHA RODRIGUEZ *
TRISHA RODRIGUEZ
EDUCATIONAL TECHNOLOGY ● LEARNER EXPERIENCE ● INSTRUCTIONAL DESIGN DETAILS
+852-******** (WhatsApp)
******.*********@*****.***
LINKS
linkedin.com/in/trisharodriguez
Portfolio
sites.google.com/view/trishavrodriguez
EDUCATION
Master of Science in Information
Technology in Education
The University of Hong Kong
Aug 2023
Bachelor of Science in Computer
Science with specialization in
Instructional System Technology
De La Salle University Manila
Dec 2010
SKILLS
Educational Technology
E-learning
Learning Strategy and Leadership
Instructional Design
Project Management
Learning Data Analytics
UX/UI
Data-driven Program Evaluation
Cross-functional Partnership
Building
Multimedia Development
Assessment Design and Validation
Training Design and Facilitation
Adult Education
Learning Needs Analysis
PROFILE
Innovative Instructional Design Leader with 15+ years of experience developing educational technologies, credentialing programs, and learning experiences that drive business outcomes. Expert at scaling educational initiatives, streamlining content development through Al integration, and building frameworks for valid assessments. Proven ability to lead cross-functional teams, mentor instructional designers, and forge strategic partnerships across organizations. Relocating to Spain in late 2025 and looking for Instructional Design or eLearning-related career opportunities. KEY ACHIEVEMENTS
Increased Engagement Rates by 68%: Drove learner adoption and engagement rates for The Estée Lauder Companies' MACX Learning Portal that increased skill verification rates from 24% to 92%
Pioneered AI in the Faculty: Pioneered AI integration to course curricula that reduced course creation time by 45% while maintaining quality standards and led a cross- functional team to create an AI-powered learning ecosystem at The University of Hong Kong
Transformation to Online Training: Successfully developed and launched the Learning@Pure ePortal by developing the digital training strategy that resulted in over 98% completion rates and measurable skill improvements Global Legal Hackathon 2nd Runner-up: Won 2nd-Runner Up in the Hong Kong leg of the Global Hackathon in 2018 for the development of an AI-powered legal assistant Think Customer Hero Awardee: Received the Emerson Think Customer Hero Award for June 2013 and April 2014 for outstanding contribution to the Rosemount Manila Marketing Services
Best Web Practitioner Awardee: Awarded the 2012 IBM Cross Media Group’s Best Practitioner for outstanding job performance and exceptional support in cross- department initiatives
EMPLOYMENT HISTORY
Instructional Design Consultant at The University of Hong Kong Hong Kong
June 2025 — August 2025
• Designed and developed a comprehensive Research Integrity eLearning course, collaborating closely with the course director and subject matter expert to align content with institutional policy and global best practices.
• Authored and produced all course multimedia and interactive learning assets
(videos, graphics, branching scenarios, assessments), ensuring pedagogical effectiveness and accessibility.
• Created a dedicated Generative AI module that explored both opportunities and ethical considerations of AI in research, equipping learners with practical skills to critically evaluate and responsibly apply AI tools.
• Applied instructional design frameworks to structure learning objectives, assessment blueprints, and learner pathways, ensuring measurable learning outcomes.
Digital Education Manager at The Estee Lauder Companies Hong Kong
November 2023 — May 2025
• Directed a team of 13 Education Managers from the Asia-Pacific region in transforming regional digital education strategies, providing coaching and mentorship to enhance team capabilities
TRISHA RODRIGUEZ 2
EXTRA-CURRICULARS
Active Member at EdTech Hong
Kong, Hong Kong
2017 — Present
Learning Consultant at EmpowerU,
Hong Kong
August 2024
Branding Ambassador,
Photos/Videos at Emerson Manila
Shared Services, Metro Manila
2013 — 2015
Director / Producer of Creatives at
IBM Manila Learning Delivery
Center, Metro Manila
2011 — 2013
VP Communications at DLSU College
of Computer Studies Assembly,
Metro Manila
2006 — 2010
VP Publicity at AIESEC De La Salle
University Manila, Metro Manila
2007 — 2008
Events Manager at DLSU Council of
Student Organizations, Metro
Manila
2006 — 2007
• Drove adoption and engagement of a comprehensive credentialing framework for the MACX Learning Portal, aligning skill validation with business objectives
• Partnered with Global, Regional, and Affiliate stakeholders to build consensus around education initiatives, successfully navigating complex organizational structures
• Leveraged AI technologies to optimize content development, reducing production time by 40% while maintaining high-quality outputs
• Established assessment methodologies and analytics dashboards that measure learning effectiveness across the APAC region, driving data-informed decisions
• Scaled digital education initiatives to support 1,500+ retail staff across 13 countries, adapting content to meet local market needs while maintaining brand standards
Instructional Designer at The University of Hong Kong Hong Kong
January 2021 — November 2023
• Mobilized a team of instructional designers, developers, and academic staff to provide mentorship and professional development for Faculty students and staff
• Developed and implemented assessment blueprints and item writing guidelines that ensured valid, reliable evaluation of student learning outcomes
• Designed frameworks that standardized course development processes and evaluation across departments
• Established partnerships with 6 academic departments, influencing curriculum decisions and advocating for effective learning technologies
• Designed and facilitated faculty training workshops that increased adoption of innovative teaching methodologies by 78%
• Conducted formative and summative evaluations using learner analytics and feedback to refine course design and demonstrate impact on knowledge transfer
• Delivered faculty development sessions introducing AI-enhanced pedagogy and innovative learning technologies, driving broader adoption of digital teaching practices within the Faculty
Senior Digital Learning Specialist at PURE Group
Hong Kong
January 2019 — January 2020
• Streamlined instructional design workflows at Pure International, reducing training cycles by 30% while improving quality metrics.
• Partnered with Department Heads to conduct training needs analyses and define program success metrics
• Fostered relationships with Subject Matter Experts, stakeholders, and users to design and develop learning programs
• Owned all digital learning project plans from ideation to completion and managed all eLearning progress reports
• Designed overall online learning experience and advocates for appropriate learning solutions based on adult learning theories and instructional design best practices
• In charge of research, design, production, editing and QA of online courses and eLearning deliverables
Instructional Designer at The Red Flag Group
Hong Kong
August 2017 — December 2018
• Collaborated with Subject Matter Experts and stakeholders to create highly effective digital training materials
• Designed and curated content based on information and research gathered, using instructional theories and models to fulfill the training needs of the client TRISHA RODRIGUEZ 3
• Developed interactive and engaging courses in the various e-learning software formats (SCORM, AICC, XAPI Tin Can) and conducted regular QA Tests for other eLearning courses
• Liaised with in-house specialists and external vendors to produce various multimedia content and other needed resources
Freelance Multimedia Developer, Self-employed
Remote
December 2009 — August 2017
• E-Learning: Adobe Captivate, Articulate Storyline, Camtasia, Moodle, OpenEdX, Canvas
• Graphics: Adobe Photoshop, Illustrator, GIMP, Inkscape
• Web: HTML5, CSS3, JavaScript, Java, jQuery, SharePoint, Python
• Video: Adobe Premiere, After Effects, Vegas, Final Cut Pro
• Audio: Audition, Audacity, Sound Forge
• Editorial: Adobe InDesign
Instructional Designer (Contract) at Pragmatic Education Group Melbourne
December 2016 — May 2017
• Led e-learning development team of the Professional Certificates (PC) project to create online short courses for various skill-based training
• Applied instructional design theories, practices and methods to create engaging learning activities and course content
• Collaborated with Subject Matter Experts to identify training needs and develop course content
• Performed Quality Analysis and Testing on all courses uploaded in the LMS Course Software Development Specialist at RealPage, Inc. Metro Manila
May 2015 — August 2016
• Designed and developed online instructional material for RealPage clients
• Involved in the full development cycle - including research, analysis, instructional design, content and assessment writing, multimedia development, testing, and deployment to the LMS
• Collaborated with Subject Matter Experts, Business Analysts, Stakeholders, Consultants and Programmers
Web Developer, Marketing at Emerson
Metro Manila
March 2013 — May 2015
• Developed marketing webpages, mobile apps and micro-sites
• Created rich media and graphics for use in internal online marketing activities
• Designed and developed e-marketing web campaigns Learning Specialist, Web / Graphics at IBM
Metro Manila
March 2011 — March 2013
• Managed content of IBM Training web pages (global)
• Designed graphic and other multimedia content for online promotion of IBM Training events
• Maintained working knowledge of ibm.com web standards, training and learning paths, as well as other current and emerging web-related technologies
• Led the Cross Media Client FAQ Project Team and coordinated knowledge management from all team specialists
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