Marketing Communications
Resume:
M A R K E T I N G C O M M U N I C A T I O N S
L O R I B O W M A N
LB
Strategic marketing professional with 20+ years of experience developing and executing comprehensive marketing initiatives that drive business growth and brand value. Combines market insights with innovative campaign strategies to capture new opportunities and expand market presence. Champions collaborative partnerships across stakeholders while leading integrated marketing campaigns that deliver measurable results. Distinguished for crafting compelling brand narratives and marketing solutions that resonate with target audiences and strengthen market positioning.
Summary
E D U C A T I O N
BACHELOR OF ARTS DEGREE IN
COMMUNICATION ARTS WITH
EMPHASIS IN PUBLIC RELATIONS
Wartburg College - 2000 to 2004
E X P E R I E N C E
Marion, Iowa 52302
**************@*****.***
LinkedIn.com/in/lori-bowman-marcoms
Channel Fusion - Hiawatha, Iowa - May 2025 to Current ACCOUNT DIRECTOR, CLIENT SERVICES
This role positions me as the strategic architect for client relationships, proactively ensuring that all programs within my portfolio are aligned with broader business objectives and deliver maximum value to our clients through measurable outcomes and continuous optimization.
Build and maintain relationships with key stakeholders and internal teams to create strategic roadmaps that drive long-term client success and program optimization. Emerson - Marshalltown, Iowa - October 2022 to January 2025 MARKETING COMMUNICATIONS MANAGER
Led a global marketing communications team which creates and distributes all external marketing campaigns and initiatives
Strategic coordination of 6 global product launches simultaneously while executing a global sustainability campaign Content creation by being the key bridge between various groups which included product marketing, enterprise programs, inside sales, and other world area sales channels Channel Fusion - Hiawatha, Iowa - January 2025 to May 2025 SENIOR CLIENT SERVICES MANAGER
In preparation of previous Account Director’s retirement, review of modules and programs at Channel Fusion LB
Strategic Skills:
Strategic Communications Planning
Brand Messaging & Positioning
Campaign Development &
Management
Content Strategy
Technical Skills:
Social Media Management
Content Management Systems (CMS)
Analytics for Optimization
Opportunities
Email Marketing Platforms
Core Communication Skills:
Presentation Development
Cross-functional Collaboration
Project Management and
Coordination
Team Leadership
M O R E E X P E R I E N C E S K I L L S
Geonetric - Cedar Rapids, Iowa - October 2020 to June 2021 SENIOR CLIENT ADVISOR
Partners with healthcare clients to drive their web strategy and online initiatives on a variety of complex projects, working across teams to ensure a positive and profitable client relationship and with internal cross teams
Communicate critical client messaging, including at risk clients, client escalations, and complex technical information Identify opportunities and recommend additional products and potential projects to maximize client’s investments and work across teams to advance the opportunity
Geonetric - Cedar Rapids, Iowa - May 2018 to October 2020 and September 2017 to March 2018
CLIENT ADVISOR
Provide technical support by troubleshooting website problems and answering questions
Deliver basic marketing advice on digital marketing, content and web strategy for clients
Being a liaison for communication between our clients and our technical personnel and subject matter experts
Rexco Equipment - Cedar Rapids, Iowa - June 2021 to October 2022
MARKETING COORDINATOR
Responsible for all marketing and communications efforts for 6 branch locations in Iowa, which includes all aspects of branding, advertising, events, public relations, website, promotional marketing, and social media
Active in the communication for internal events and education of our Employee Stock Ownership Plan (ESOP) and Great Game of Business (GGOB) for our employee owners, while serving on the Rexco Culture Team
Spearheaded end-to-end corporate rebranding transformation, from new logo development to coordinated launch strategy. Orchestrated integrated rollout encompassing press communications, marketing collateral redesign, and digital asset optimization. Ensured brand consistency across all channels while maintaining business continuity throughout transition.
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