MUHAMMNOADALIRIAMUHAMMADALIRIAZZ
HouseNo.***,
**-*,*********.**/*,Karachi.
Contact#+923**-*******,+923**-*******
Email:**********@*****.***
www.linkedIn.com/in/muhammad-ali-riaz-b23583a4
ABOUT,
Successfully&ConsistentlyDeliveringResultsinChallengingMarkets.AccomplishedSales&
MarketingLeaderwithaWinningPassion,Vision,Plan,andSystem&StrategiesfortheCompany’sProsperousFuture.WithoutCompromisingQuality,AbletoBuild,Re-organizeandStrengthenTeamsandOperations,InstituteContinuousImprovements-TQMthroughaligningHeads,Hearts&Handsdowntheline,ReduceCosts,andImproveProfitability
FMCG-COMPANIES:-
DALDAFoods,HABIBOIl,PUNJABOilMills,ASSOCIATEIndustries.
DIVERSEBUSINESSCATEGORIES:
DomesticandIndustrialThread(AnchorEmbroideryThread,CosmeticsPerfume,Talcumpowder
SwissmissNeilpolish,PersonalCare-Hair,Skin,HandWash&Sanitizer,FaceWash,EdibleOil&
Fats,Margarine.
AFocused&DeterminedBusinessLeader,OffertheEntrepreneurialStaminaandWisdomtoDrive
BottomLineGrowth,InspireEmployeestoPeakPerformance,andCultivateProfitableBusiness
RelationshipsbuiltonRespect,Loyalty,andTrust.MyEasy-GoingApproachhasbeenaDefining
ManagementStrategytobringouttheBestinEveryone,installsPride,andmobilizesthemtomake
CompanythebestintheIndustry.
•ResultOrientedwithProvenTrackRecordofSuccessfulRolloutofProductLaunches,Developing
NewPrograms,Trade&ConsumerLedActivities,Rationalizing&Re-organizingGeographical
StructureofRegions/Areas/Territories/TownsforUtilizingResourcesinEffective&Efficient
Manner,ResultinginIncreasedSales,Margins,CashFlow,Profits&MarketShareunderVarying
BusinessModels,MarketSizeDynamics&Multi-Ethnic/CulturalEnvironments.
OBJECTIVE:-
COREEXPERIENCE:-
TojoinaProfessionalorganizationwhereIcanutilizemyExperienceforthebenefitofmyOrganization.WilltrytoprovemyselftobeanAssetthroughDevoteddedicated&determinedeffort&tocontributetowardsorganizationalgrowth.Highlymotivated,ResultOriented&cooperativeTeammember.
Exceptionallyfastlearnerwithstrongleadershipandmanagerialskillsholdreputationforintegrity,
decisiveness,solidjudgment,andorganizationaldevelopment.
Organizedanddetail-orientedpossessstronganalyticalandproblemresolutionskills;abilitytomulti-task,andprioritizeabroadrangeofresponsibilities.
UnitManagementandOfficeAdministration.
Handlingofboardofinquires/legalmatters.
Supplychainmanagement.
SPECIALITIES:-
BusinessAnalysis,Strategies&Execution
NationalKeyAccount&TraditionalTradeManagement
Sales,Distribution&TradeMarketingManagement
Category&ChannelManagement
Leadership&TeamBuilding
Training&Development
PROFESSIONALEXPERIENCE;-
AFAQENTERPRISES(FOODYGhee&Oil).(March,2017toApril,2018).
WorkedasRegionalSalesManagerwithAfaqEnterprisesSialkot,Brandname(FoodyGhee&Oil)fromMarch,2017toMay,2018andcovereddevelopedSadiqabadtoallNorthernPunjab,NWFP,SouthernPunjabandAzadKashmirValleywithdealers&DistributionChannel.
MajorResponsibilitieswere;-
Ensuredproductavailability,visibility,Distribution.Dealerscoverage&KeyAccountsi.e.
ExploredCSD&USC,PakArmy,Navy&PAFInstitutions.
EnsuredsmoothfunctioningofoperationsinmyRegion.
EnsuredtimelypaymentsfromDistributors.
FocusedonextensionofnumericDistribution.
EnsuredgeographicexpansionintheRegion.
Explorednewmarketsandoutletsintrade.
Maximizedwidthanddepthinretailsegment.
EnsuredrangesellingthroughDistributor’s&KeyAccounts.
EnsuredproperfunctioningofDistributorsintheRegion.
Ensuredimplementationandcomplianceofsalesstrategies,policiesandprocedures.
EnsuredthatDistributor’sinvestmentisasperagreedrequirementinbusiness.
MonitoredandevaluatedDistributor’sperformanceagainstsettargets.
MMGHEEMILLPvtLtd.(Moulvi&AndazGhee&Oil).(APRIL-2016to23rdFeb2017).
WorkedasRegionalSalesManagerwithCentralRegionofLahoreasmyarea,
MajorResponsibilitieswere;
Established&Managedthesalesanddistributionnetworkof170+distributorsDealers&100+SalesTeaminmyAreaEntireCentral,NorthandSouthRegions.
Achievedvolumeandvaluewisesalestargets.Growthrecordedas750tonsfrom100tons.
Ensuredproductavailability,visibility,distributioncoverage&KeyAccountsAddingMetro&HyperStarintotheexistingpartners.
EnsuredsmoothfunctioningofoperationsinmyRegion.
Ensuredtimelypaymentsfromdistributors.
Focusedonextensionofnumericdistribution.
EnsuredgeographicexpansionintheRegion.
Explorednewmarketsandoutletsintrade.
Maximizedwidthanddepthinretailsegment.
Ensuredrangesellingthroughdistributor's&KeyAccounts.
EnsuredproperfunctioningofdistributorsintheRegion.
Ensuredimplementationandcomplianceofsalesstrategies,policiesandprocedures.
Ensuredthatdistributorsinvestmentisasperagreedrequirementinbusiness.
Monitoredandevaluateddistributor'sperformanceagainstsettargets.
HABIBOILMILLSLimited.(May,2014toMar,2016)
WorkedasSr,TerritorySalesExecutive(ASM)withNorth&allTownsofLahoreasmyarea
Majorresponsibilitieswere;
Establishedthesalesanddistributionnetworkof40abovedistributors&DealersinmyterritoryofCentralRegion.
Achievedvolumeandvalue&Skuwisesalestargets.
Ensuredproductavailability,visibility,distributioncoverage&customerservice.
Ensuredsmoothfunctioningofoperationsinmyterritory.
Ensuredtimelypaymentsfromdistributors.
Focusedonextensionofnumericdistribution.
Ensuredgeographicexpansionintheterritory.
Explorednewmarketsandoutletsintrade.
Maximizedwidthanddepthinretailsegment.
Ensuredrangesellingthroughdistributor’ssalesforce.
Ensuredproperfunctioningofdistributorsintheterritory.
Ensuredimplementationandcomplianceofsalesstrategies,policiesandprocedures.
Ensuredthatdistributor’sinvestmentisasperagreedrequirementinbusiness.
Monitoredandevaluateddistributor’sperformanceagainstsettargets.
Ensuredgoodrapportandprofessionalrelationshipwithtradedistributors.Suggestedplansandstrategiesfortheenhancementofsales.
ASSOCIATEINDUSTRIESPvtLtd.(SHAMAGHEEOIL).(Feb,2013toMay,2014)
WorkedasInstitutional&KeyAccountSalesExecutive
(Govt,UtilityStoreCorporationandCSDStoresDepartment)ofCentralPunjab,Gujranwala,Sialkot,MandiBahaoDin,Gujrat,Jhelum,OkaraandSahiwalgodownsorwhearhouses.IwasalsoresponsibleforHORECA&CORPORATESECTORinLahorecentralregiononly.
MajorResponsibilitieswere;-
TomaintainexistingbusinessinHORECASECTOR&KEYACCOUNTS
TogeneratenewbusinessfromHORECAsector.
ToorganizeactivitiesatCSD&Utilitystores(GovtSector)
Monitorworkingofmerchandisers&Convertors.
PUNJABOILMILSLIMITED.(CONOLIVEOIL).(April,2011toFeb,2013)
WorkedasInstitutionalSalesExecutiveLahore.
ResponsibleforHORECASECTORwithadditionalresponsibilitiesofRetailsectorsofNorth.
Achievedallocatedtargetsregularlywithproperplanning&devotedefforts.
ResponsiblefordevelopmentofnewbusinessinHORECASECTOR.ContributedtowardstheeffectiveimplementationsofsalesandmarketingplansandStrategies.
Timelyusefulcommunication&MARKETFeedBacktoseniors&thoroughimplementationofcounterStrategies.
MaintenanceofAccurateanduptodatesalesrecord,submissionofmarketvisitandsalesreportregularlyorasandwhenrequired.
ImproveRelationshipwithDistributors&Trade,Monitoringofdistributor&DSFworking.
Properpursueofproductqualitycomplaintsifanyfrommarket.
DALDAFOODSPVTLIMITED. (Dec,2005toApril,2011)
WorkedasSalesSupervisorinallcentralRegionLahore.
Achievedallocatedtargetsregularlywithproperplanning&devotedefforts.AlsomonitoringofDistributionandsalesstaff.Accurateanduptodatesalesrecord,submissionofmarketsvisitandsalesrecordasandwhenrequiredbyseniors.ResponsibleforsalesandavailabilityofcompanyproductsinGeneralTrade,MT,LMT,IMTandwholesale,TradersmarketinCentralRegion.
GLOBECosmeticsPvtLimitedKarachi.(Dec,2003toMarch,2005)
BrandName(ADMIRAL,VICEROY&SWISSMISS).
WorkedasSalesExcutiveincentralRegionLahore.ResponsibleofSales&availabilityofCompanyproductsinarea.Backupofretailssalesteamsandorderbookingfromwholesaleaccounts.
J&PCOATSPVTLIMITED.(ENGLAND-GROUPofCompnies)(March2001toAug2003)
ItisamultinationalgroupofcompaniesanditslargestthreadmakersintheworldandpioneerproductionindomesticandindustrialthreadscompanybasedinKarachi.WorkedasMarketingandSalesExecutiveinKarachi.
MonitorsalesofMultan,Karachi,(Sindh)andQuetta.Distributionnetworks.Responsiblefordistributionhandlingandavailabilityofcompanyproducts.
(DomesticEmbroiderythreadANCHORbrand)inGeneralTrade&WholeSaleThreadMarket.
PROFESSIONALCOURSES&TRAININGSKILLS:-
ParticipatedinvarioustrainingsessionarrangedbyDaldaFoodPvtLimited.PunjabOilMillsLimited&HabibOilMillsPvtLimited.
Awarenesswithsalesconcepts,expertinFMCGproductssales,globalsalesnetwork,remarkableabilitytoworkeffectivelyunderpressureandtakehurdlesaschallenges,allmyvariousworkingenvironmenthavebeenbasedinteamsetting,wherecollaborationandco-ordinationalongwithplanning,effectivecommunicationandcommitmentstoteamgoals.
Attendtrainingsessionontimemanagement.
Attendtrainingsessiononhowtobesaleschamp.
ERPTrainingCourseinHabibOilMills.
S&DSystemtrainingandimplementationcourse.
AWARDS&PROMOTIONS.
SalesCoordinatoroftheyear2001.
PromotionAssalessupportManager.
Promotionassystemadministrator.
Employeeofthequarter.
AwardedabroadvisitandparticipateannualsalesconferenceinThailand
(Year2014-15)fromHabibOilMills.
ADDITIONALCOMPUTERSKILLS.
Windows98/2000/ME/XP,ProficientinMSOfficeSuite(Word,Excel,Outlook,
PowerPoint,InPage,Html)
Internetsavvy,Databaseentry,Hardwareinstallations,Networking,ERP
,S&D,BAN
ACADEMICQUALIFICATION:-
BachelorInScience(B.Sc)PunjabUniversityin1993.
IntermediatePre-Engineering(F.Sc)fromBISELahorein1991.
MatriculationwithScienceSubjectsfromBISELahore1989.
PERSONALINFORMATION:-
Father’sName AbdulRazzaqShama(Late)
DateofBirth 23-June-1974
MaritalStatus Married
Religion Islam
C.N.I.C# 35201-8523431-9.