Digital Marketing Social Media

MOHAMED ABUBUCKER ILIYAS

+447********* • ************@*****.*** • Indescon Squre, London, E14 9DQ, United Kingdom Digital Marketing Analyst

An engaged and data-driven digital marketer with over 5 years' experience in building and executing innovative online strategies for brand growth and customer engagement. Proven diversity in skills such as SEO, PPC, social media marketing, and email campaigns, enhancing organic traffic by 40%, upgrading conversion rates by 25%, and managing budgets of

$100K+. Strong teamwork skills show a collaborative spirit with other functions to produce content and execute multi- channel campaigns in alignment with business objectives. EXPERIENCE

Self Employed, India

Freelance video editor, Kolkata

Mar 2019 - Jan 2024

Collaborate with clients to understand their vision and objectives, ensuring the final product aligns with their goals and expectations.

Edit video content for a variety of platforms, including social media, websites, and promotional materials, using industry- standard software such as Adobe Premiere Pro, Final Cut Pro, and DaVinci Resolve Yodel, United Kingdom

Sorter, Hatfield

Nov 2024 - Present

Sorted incoming parcels efficiently by size, destination, and priority, ensuring quick turnaround times for delivery. Followed strict health and safety guidelines to maintain a safe working environment and minimise accidents. Assisted in the loading and unloading of deliveries, ensuring parcels were correctly handled and stored. Digital Piloto Pvt. Ltd, India

Digital marketing Analyst, Kolkata

Apr 2022 - Nov 2023

A detailed analysis was carried out for the digital marketing campaign across all channels: SEO, PPC, social media, and emails-to obtain some KPIs like CTR, conversion rates, and, of course, ROI for making data-driven decisions. Experience of devising and implementing CRO experiments leading to improved website metrics by 20% on form submissions.

Optimized paid advertisement strategies lead to an increase of 25 percent in lead generation while cutting the cost per acquisition (CPA) by 15 percent through A/B testing and audience segmentation. Indian Oil Company Limited (IOCL), India

Assistant Manager, Ramnathapuram

Mar 2020 - Aug 2023

Directed daily operational activities at fuel retail outlets, ensuring strict adherence to safety protocols, quality standards, and compliance with organizational policies. Process improvements were implemented to increase the overall efficiency by 15 percent.

Designed and implemented sales strategies for increased customer traffic and increased revenue. Attained a 12% year-on- year sales growth greater than the region's through the targeted promotions and the initiatives used to engage customers. Monitored inventory levels and ensured optimal stock management to minimize wastage and meet demand fluctuations. Reduced operational costs by 8% through efficient supply chain coordination and forecasting techniques. EDUCATION

St. Xavier's College (autonomous), Kolkata, India, Bsc in Mass Communication & Videography, Jul 2017 - Jul 2020 The Frank Anthony Public School, Kolkata, India, Highschool diploma in ICSE & ISC, Apr 2010 - Mar 2017 University Of Hertfordshire, Hatfield, United Kingdom, Msc Management with Digital Marketing in, Feb 2024 Awards

Winner of Javelin throw, The Frank Anthony Public School May 2016 Maintaining 100% attendance, The Frank Anthony Public School May 2017 Core Competencies

Editing Visionary and Communicative, Team player with strong communication skills, Proficient with premiere pro and After effects

Organizational Skills Excellent organizational and multitasking abilities Leadership Accounting and supervision

Languages English, Tamil, Hindi, Bengali

Volunteering

Field researcher, St.Xavier's College, Kolkata Sep 2018 — Mar 2019

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