Business Development Media Analyst

RON BURRUS

Pahoa, HI 818-***-**** *******@**********.*** LinkedIn

SKILLS & ABILITIES

ü Backed by 35+ years of communications and marketing experience with notable expertise in business development, publishing, and account management.

ü Effectively communicates with a variety of people (written and verbal) from all walks of life and is advanced in creating compelling content through omnichannel modes of communication to move and drive audiences. ü Skilled in using all relevant workplace programs and software with the ability to adapt to new technological and digital workflows or advancements.

ü Efficient in working independently and collaboratively on a team in remote or digital settings. ü Thrives in busy and fast past environments with the ability to hone in on the fine details of any project to ensure all tasks are completed successfully and accurately.

ü Utilizes unique voice to write compelling SEO content for websites, social media, and other digital outlets. ü Analyzes data and synthesizes information to drive important project or communication changes for the betterment of the organization. ü Anticipates changes in industry best practices and trends and utilizes information to pivot when needed to better communicate and connect with the target audience.

ü Celebrated for adopting a servant leadership mindset while mentoring, training, and leading others to exceed goals while contributing to a positive and healthy workplace culture.

WORK EXPERIENCE

2022-2024 Fleet Driver, Enterprise Holdings, Kona & Hilo, HI

§ Transported vehicles across the Big Island of Hawaii, ensuring timely and efficient deliveries to designated locations.

§ Picked up new car shipments from the Hilo HI pier, drove them to the mechanic shop for safety inspections, and affixed new license plates.

§ Delivered vehicles to clients at resorts in the Kona area, providing excellent customer service and ensuring the highest quality experience.

§ Coordinated the transfer of vehicles from Hilo to Kona, streamlining the process for smooth operations.

§ Cleaned and prepared vehicles taken out of service, ensuring they were in top condition for shipping.

§ Drove vehicles from Kona to Hilo for shipment to the mainland, maintaining a consistent schedule and ensuring safe transport for auction.

§ Collaborated with mechanics and logistics teams to ensure all vehicles met safety and quality standards.

§ Maintained accurate documentation of deliveries, inspections, and shipments to ensure compliance with company policies and industry regulations.

§ Provided exceptional attention to detail in managing vehicle logistics, contributing to an efficient and customer- focused service operation.

2021-2022 Owner and CEO, Triad Communications, Pahoa, HI (Remote)

§ Specialized in writing valuable business plans for Hawaiian companies that then developed into successful businesses.

§ Analyzed individual client business goals and created professional documents that aligned with those missions.

§ Closely coordinated with clients to ideate strategic plans to help secure funding.

§ Led iterative planning sessions and consultation meetings to drive revenue.

§ Leveraged background knowledge in business development to provide insightful advice to new business owners.

§ Wrote content that was well edited, persuasive, and compelling with positive results. 2013-2020 Media Analyst, PK World Media, Pahoa, HI (Remote)

§ Spearheaded all aspects of performing media analysis, including open-source intelligence gathering.

§ Coordinated closely with executive management to streamline processes and workflows.

§ Covered 525 media sources and created an organized database of 200+ categories.

§ Anticipated company needs and took the imitative to complete tasks and projects outside of job scope for the betterment of the company.

§ Quickly addressed any roadblocks or mishaps, including troubleshooting technology.

§ Demonstrated high levels of efficiency and productivity while working in a remote setting. 2012-2013 Regional Account Executive, Viamedia TV, Columbia, MO (Remote)

§ Strategically consulted with small, medium, and large businesses to determine their online and TV marketing needs.

§ Brainstormed, designed, and executed pivotal TV and Social Media ad campaigns, targeting specific demographics in the client’s target market.

§ Created SEM and web video pre-rolls to drive online traffic to business websites.

§ Analyzed marketing trends over time and adapted approach to offer more successful tactics to drive revenue growth.

§ Provided market education opportunities and designed roadshows to inform business owners about available marketing channels.

§ Notably, achieved $25,000 in video pre-roll accounts in 3 months. 2009-2011 North America Distributor, Delta Strike Laser Tag, New Zealand (Remote)

§ Conducted all marketing and sales activities in North, South, and Central America.

§ Served as a point of contact for all public relations, international media relations, and customer service logistics for parts and software issues.

§ Established five systems in Mexico, USA and Canada during the startup year, totaling $165,000 in gross sales.

§ Constructed a hybrid project management strategy to encourage organizational and employee success.

§ Maximized sales through effective business strategies, relationship building, and negotiation capabilities. 2007-2009 Associate Publisher, International Bowling Industry, Sherman Oaks, CA

§ Managed all aspects of the small business trade publisher, serving the multi-national bowling industry, supply firms, and small mom-and-pop business owners.

§ Engineered a successful marketing strategy that included digital and printed content.

§ Created online content using omni-channel modes communication and oversaw graphic and magazine layouts.

§ Enhanced viewer experience by closely editing all verbal, written, and visual content for accuracy, clarity, and style.

§ Held teams accountable to budgets and deadlines while consistently meeting monthly revenue goals.

§ Tactfully handled public relation initiatives while upholding company values and reputation. 2005-2007 General Manager, Duplication Center/Discount Blank Media, Chatsworth, CA

§ Hired and trained a top-performing sales force of 8 people for this CD/DVD replication firm whose eclectic client base ranged from high-profile Fortune 500 companies (Lionsgate Films, 3M Unitek, Kagan World Media, A&E, HBO) to individual artists

(Jefferson Starship, Huey Lewis, Stevie Nicks).

§ Researched market demand and evaluated the pricing and quality of competitors' offerings.

§ Marketed services to B2B andB2C audiences. Engaged in financial planning and cost accounting activities.

§ Managed entire life cycle, from production scheduling through final delivery, for multiple concurrent projects.

§ Analyzed warehouse inventory, ordering and liquidating products as necessary. 2000-2005 Global Sales and Marketing Services Director, Kagan World Media/Primedia, Carmel, CA

§ Ramped up sales program for publications and services provided by this media industry analysis firm.

§ Designed and implemented strategic and tactical sales and marketing programs for 20 annual conferences, 38 newsletters, 26 annual reports, and 2 magazines emphasizing broadband technology, VOD, bandwidth management and streaming services.

§ Marketed consulting and expert witness services. Conducted market research and competitive analysis for target markets - CEOs, CFOs, COOs, presidents, vice presidents, and owner / operators; maintained and expanded target market database

(advertising and sponsorship sales). Prepared budgets and P&L reports.

§ Performed financial planning and analysis. Supervised four marketing professionals in Europe and Asia.

§ Created sales packages for B2B market with prices ranging from $30K-100K, included print advertising in targeted newsletters, two magazines (a pan-Europe title and pan-Asia title), data book print ads, daily faxed newsletter, web banners, targeted e-mail distribution and conference sponsorships.

§ Substantially increased revenue margins through sponsorship sales that boosted conference revenues from $80K to $300K, depending on conference focus.

1996-2000 Senior Vice President of Business Development, Empire Productions/Producers Guild of America, Beverly Hills, CA

§ Executed all marketing research and financial analysis for the company business plan as well as subscription sales and ad sales totaling $360,000.

§ Controlled budget of $120,000. Hired and trained a four-person field sales force to sell print ads and website banners.

§ Administered all corporate contracts and oversaw management of corporate relationships.

§ Secured high-profile interviews; researched and produced content for each issue of Point of View, the PGA magazine.

§ Drove average revenue per issue from $20K to $90K in three years. Co-produced and sold sponsorships for the Golden Laurel Awards show, a pre-cursor to the Academy Awards. EDUCATION & CERTIFICATIONS

Bachelor of Arts in Political Science & Pre-Law/ Minor in History & Business Administration, University of Texas, Arlington, TX Certificate in Sports Management, Columbia University, New York, NY NOTABLE AFFILIATIONS

Board of Directors, Cable and Telecommunications Association for Marketing- Silicon Valley Chapter Volunteer Participant, Monterey Bay Aquarium- Sea Otter Research and Conversation Program

*Additional years of work experiences, credentials, licensures, metrics, and expertise available upon request.

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