Product Marketing Digital

Deborah Pyle

**********@*****.*** • 281-***-**** • 25206 Evergreen Bend Dr., Spring, TX 77389

SUMMARY

Senior Marketing VP with 20+ years of driving significant sales growth and market expansion in the healthcare & technology sectors. Proven record of exponentially increasing revenues: increased revenues more than 100 times while at IntegraNet; Increased global laptop sales by over 200% at HP via strategic marketing initiatives and enhanced customer engagement. Expert in training, event planning, and cross-functional team collaboration, with a focus on building brand awareness and developing innovative products to meet client needs. C-Suite Executive Team & Board Member with proven leadership in Product Development, Lifecycle Management, Strategic Marketing, Marketing Communications, Project Management, Network Development, Google Ads, CRM, Digital Marketing and Social Media Marketing.

EXPERIENCE

NetTax Inc., VP Sales & Marketing

Sep 2021 - Present

Create and deliver high-end B2B marketing programs utilizing best practices via maximizing CRM, website development and digital marketing. Created new innovative: collateral, marketing communications, networking, social media campaigns and CRM platforms. Accelerated click thrus and effectiveness of social media advertising, SEO, e-commerce and email campaigns utilizing Hubspot and Google Analytics

marketing performance analysis software. Grew client base and increased sales 28% while increasing profits, client satisfaction, market share and client retention.

IntegraNet Health, Provider Relations (Sales) Director (2005 - 2011); Vice President of Marketing (2011-2021)

May 2005 - Aug 2021

Facilitated incredible revenue growth from around $85K/month in 2005 to approximately $8.5 Million/month in 2021. Accomplished this by cross-functional team creation of and implementation of Best in Class CRM for Sales Team, and custom P4P software for Physicians. Hired, onboarded, trained and managed Sales Team, (Provider Relations), for 6 years. Spearheaded Medicare and marketing strategies that resulted in over 1000% revenue growth during my tenure.

C-Level creative problem solver who vastly improved: Revenues, Profits, Overall Corporate Mission & Strategy, Employee Manual, Expense Reporting, Contracting, Data Analysis, Branding, Marketing, and Physician Recruitment & Retention. Expert B2B network builder, negotiator and contract-writer for new insurers, partners and TPI’s. Negotiated and maintained strategic partnerships and TPA with Insurance Plans like Cigna, Community Health Choice, United, Aetna, Oscar, Amerigroup, and Humana.

Novo Nordisk, Inc., Senior Pharmaceutical Representative, District Trainer & Certified Diabetes Manager

Feb 2003 - May 2005

Top Sales Rep in District for prescription growth for physicians, pharmacists, hospitals & specialty clinics. Grew prescription sales in Central/South Houston territory by over 150% within first 2 years.

Partnered with Med Center diabetes physicians training and equipping them to better diagnose, treat and educate their patients, resulting in much better patient outcomes and physician loyalty.

Merck & Company, Professional Pharmaceutical Sales Representative I

Jan 2001 - Feb 2003

Over-achieved growth revenue targets for assigned drugs by 130% in a 2-year period by building strong physician/client relationships and by prioritizing client satisfaction via empathy & relentless follow-up.

Compaq Computer & Hewlett Packard, Sales Manager, Product Marketing Manager, Regional Trainer & Global Program Manager

Dec 1995- Jan 2001

• As Sales Consultant Leader developed onsite trainings and face to face meetings

with key channel partners. Maintained strong relationships with reseller clients in the Northeast US, resulting in a 200% sales increase.

• As Central Regional US Trainer planned, scheduled and conducted engaging custom PowerPoint

sales & product training sessions across 14 states, achieving an average of 5-star ratings from participants.

• As Global Product Marketing Manager, collaborated with cross-functional teams to enhance global laptop sales and market share by over 200%. Created out-of-the-box exciting collateral which also catapulted sales.

• As Global Customer Board Program Manager, planned and executed high-level meetings with C-suite executives from top companies, driving valuable product and market insights.

EDUCATION

University of Texas at Austin

BBA • Business Administration-Marketing GPA 3.8

Lonestar College

Liberal Arts. GPA 4.3

SKILLS

• Product Marketing • Product Development • Brand Management • Event Management • Public Speaking • Market Research • Collateral Preparation • Strategic Planning • Lifecycle Management • Project and Product Management • Brand Awareness • Healthcare & Medicare Marketing • Digital Transformation • Problem-Solving • Digital Marketing • e-Commerce • Google Analytics & Hubspot

HONORS & AWARDS

Family Time Woman of Achievement Award-Woman of the Year

National Assn. of Prof. Women Woman of the Year

Drug Enforcement Agency DEA Citizen’s Academy Graduate

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