Non-Profit Senior Executive

JOHN L. KIRBY

*******@***.*** (C) 806-***-**** https://www.linkedin.com/in/jlkirby/

AWARD WINNING SENIOR EXECUTIVE & EDITOR/ EDUCATOR

KEY AREAS OF EXPERTISE

ALL areas of radio/ TV/ digital media management, including recruiting & hiring top personnel · Digital content editor, SEO strategy and online news/ sports content ● Recruiting experienced and “new-to-the-business” personnel · Radio/ TV Marketing & Sales Management · Strategic Planning & Strategies ● Turn-Around ● Relationship Building ● Web Content ● Team Building & Leadership ● 20 years exp. as a College Prof ● Curriculum Development ● Student Advisor ● Non-Profit executive and board member ● Non-Profit Management, Recruitment, Operations & Fundraising

PROFESSIONAL EXPERIENCE

Family Guidance and Outreach of Lubbock, 2021 – present

Parenting Educator

Teach classes in SIDS Prevention, Fetal Alcohol Syndrome, Dads-And-Daughter’s relationship and more

Researched and developed materials for all classes

Marketing organization in W. Texas

Conducted live, synchronized online classes weekly

Helped develop class topics to enable parents to transition from foster care back to the home

Super Prof, 2021 – present

Recruited to Tutor:

Reading comprehension

Term Paper Editor

Marketing

Writing

Resume development

Tegna Broadcasting, Abilene-San Angelo, TX 2023 - 2024

News Director, KIDY- TV, KXVA - TV

One-Year Turn-Around assignment; responsible for improving overall television news operations; improve employee morale, upgrade all news/ sports programming for the station group.

Overhauled and upgraded all news/ sports personnel

Raised ratings 7% in 6 months

Guest Lecturer at Angelo State U.

Launched 2 vcasts

Upgraded station website

Edited news scripts, podcast scripts and long-form scripts

Roberts Media, W. Texas ● 2021 - 2022

Sr. Consultant (contract), Brownfieldonline.com, The Brownfield News

Turn-around assignment; responsible for improving overall audio & video online news/ sports/ information website; increase revenue, upgrade staff, add audio/ video podcasts and online content, improve writing and train new talent

Directed complete overhaul of company news/ sports/ information website content

Adjunct prof at South Plains College

Nexstar Media Group, W. Colorado 2019 - 2021

Sr. News Director, KREX- TV, KFQX - TV, KGJT - TV, KREY -TV

Turn-around assignment; responsible for improving overall television news operations; improve employee morale, upgrade all news/ sports programming for the station group.

23 state and regional awards for online and traditional broadcast excellence in 2 years. Most in station group history.

Updated and improved 10 daily newscasts

JOHN KIRBY · Page 2

Responsible for launching new series of podcasts & VCASTS

Streamlined all news operations

Edited news and documentary scripts

Upgraded digital news/ sports presence resulting in 10% jump in digital hits on WesternSlopeNow.com

Guest lecturer at Colorado Mesa Univ.

KTRL/KXTR-FM, Tarleton St. Univ., Stephenville, TX ● 2015-2019

VP/ GM/ Prof.

Turn-around assignment; responsible for improving overall operations; improve employee morale, strengthen marketing & sales and decrease expenses, and drive revenues.

Turned around revenue and profit within a year by 10% with strategic sales and marketing initiative increasing number of sales calls and provided detailed sales training program.

Developed performance management programs with effective employee training and sales/ underwriting promotions that improved revenue productivity and communications.

Edited and revised underwriting scripts and promotional material

Taught upper-level classes in writing, news, media marketing, media sales & media law at Tarleton St. U.

CHERRY CREEK RADIO/ ONLINE BROADCASTING, Dallas, TX ● 2010-2015

Sr. VP/ Managing Director of Marketing & Sales/ Texas

Responsible for increasing sales, improving marketing programs, developing recruitment and training for the company.

Spearheaded strategic sales performance program to turn around low sales volume by increasing the number of qualified and effective sales representatives which drove sales revenue by 10%.

Developed and designed training program for new recruits providing comprehensive, 3x weekly, video training seminars online. Decreased training time for new ac

Initiated communications program for streamlining the timeline for getting commercials on-the-air. Improved relationship among account executives, commercial writers, and audio producers cutting the time it took to get a commercial from sale to on air in half.

Adjunct professor (news writing, media marketing, sales) at Tarleton St. U.

WRINtv.com, New York, NY ● 2012-2015

Senior Consultant/ Marketing & Communications (consulting, parttime)

Start-up assignment for B2B site; responsible for digital media & sales management, internet content development and on-air consulting services.

Assisted in finding, hiring and training senior management and sales executives while also supervising the office build-out in NY City ● Process took less than 3 months while coming in $200K under budget.

Previous Management Experience:

PBS/NEW MEXICO, Portales, NM ● 2005-2010

Executive Director/Professor of Communications

Recruited for dual-post as Executive Director and faculty member with Eastern NM University Department of Communications Arts and Sciences. Responsible for news-sports production and budgeting.

Received highest student evaluations for four consecutive years.

GLOBALVISION INC., New York, NY ● 2000-2005

Senior Vice President/ Marketing and Director of Business Administration

Responsible for all sales and marketing programs and budgeting.

Developed marketing strategy resulting in increase of annual sales by 15% within 18 months.

Adjunct instructor at CSB, a professional broadcasting school

IBS, INC., New York, NY ● 1997-2000

Vice President

Recruited to lead start-up operations; responsible for sales and marketing and corporate communications for eastern U.S. and international operations. Assisted in merger and buyout by lead venture capitalist.

JOHN KIRBY · Page 3

TIME WARNER, Middletown, NY ● 1994-1997

Director of Operations

Responsible for all on-air content and TV programming, sales & marketing, personnel and budgets.

Increased annual revenue by 10% within a one- year period.

Adjunct Prof/ sales & marketing, Orange County College

EXPERIENCE IN HIGHER EDUCATION

Colleges & Universities

Orange County College

Connecticut School of Broadcasting

E. New Mexico University

Tarleton St. University

South Plains College

Classes Taught:

Media Management

Sales & Marketing

ALL TV/ Radio Production

Media Law

News Writing

Documentary Production

PR

EDUCATION

M.S., Mass Media/Business Administration, Boston University, Boston, MA

Grad Assistant; Varsity Soccer Team

B.A., Government, University of Notre Dame, Notre Dame, IN

Member of Varsity Soccer Team

COMMUNITY ACTIVITIES

Christ the King Cathedral School Board - 2011 to 2019

National SIDS/First Candle

Board Member Emeritus

Board Member/ Catholic Charities/ Lubbock

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