E-Commerce Business Development
Resume:
NABEEL SAEED
****@*****.***
**** ****** ***** ****, ******** TX 77441
QUALIFICATIONS PROFILE
A story teller, content developer with a focus on customer retention, and accomplished professional with more than 20 years of experience in all aspects Strategic Planning; Brand management, Communications & PR. Skilled at continually enhancing the business with the vision of the organization through data analytics. Having work experience in various multi-cultural work places spanning from the far east (Cambodia) to the West (United States). AREAS OF EXPERTISE
• Brand & Consumer Marketing
• Strategic Planning
• Internal & External Communication
PROFESSIONAL EXPERIENCE
WINCREDIBLES LLC (www.wincredibles.com)
Manager Marketing & Communication Nov 2023 till Date
• Marketing and business development for the organization across North America
• Managing social media platforms and website for maximum reach and induce sales.
• Develop sales incentivization for customers and communicate the message across to the relevant target audience.
• Provide information, analyzing and summarizing data and trends.
• Analyze trends, suggest new products / offers and innovative sales techniques to increase sales.
• Forecast quarterly and annual revenue
• Evaluate state wise sales trends and recommend new opportunities for growth. KHUSHHALI MICROFINANCE BANK LIMITED, ISLAMABAD, PAKISTAN Head of Branding & Communication • Aug 2017 till July 2023
• Heading brand management, Internal & External Communications (including spokesperson to media), Research, PR & digital with exceptional 5-person team, developing competitive strategies, products and launches.
• Responsible for customer life cycle management and behavioral analysis to ensure growth of customers (assets, liabilities and insurance products) while calculating the ROI on the campaigns conducted on a national level though business acquisitions.
• Handling the digital transformation of the bank from the customer experience perspective, design layouts, mapping customer journeys, data build and its future implications.
• Monitoring products throughout its lifecycle from concept to launch & afterwards, across all product lines conducting impact assessment of product offerings on target segment groups and report back to the shareholders.
• Build Digital financial products with human centric designs (UI/UX) to implement technologies that decrease costs, increase performance and positively affect the bottom line.
• Managing corporate social responsibility (CSR) by expanding CSR policies in collaboration with the board of directors, to successfully establish a softer image with communities through community engagement and development programs.
• Heading the JVs with various firms like WWF, PMN etc. on educating our clientele about benefits of banking CYNOSURE SOLUTIONS & SERVICES INC. (FORMERLY OPEN FABRIC NETWORK SOLUTIONS), HOUSTON TX, USA Manager Marketing Nov 2016 till July 2017
• Marketing and business development for the organization across North America
• Delivered agility and competitive advantage by client servicing and developing business goals.
• Developed roadmaps to guide current and future market demands as the business works with clients to develop strategy, roadmap, and architecture that allows them to align IT with business and drive business efficiencies.
• Assisted senior leadership teams to align cloud, IT and business strategies to transform their business into an agile, service-enabled enterprise.
• Developed content for multiple channels (layering) for digital and social media by assessing customer access then layering content where the customer experiences the content that is optimized for their device.
• Content Development (Digital, Social & PR)
• People & Team Management Research & Data Analytics
• Corporate Social Responsibility & Policy Maker
NABEEL SAEED
2 P a g e
****@*****.***
3979 Bisley Hills Bend, Fulshear TX 77441
THE NATIONAL BANK OF PAKISTAN, KARACHI, PAKISTAN
Senior Vice President–Corporate Communications • Nov 2014–Sep 2016
• Performed monthly reviews of targeted achievements by branch managers, promotional schemes, and regional developments while providing assistance to the area respective teams in obtaining their monthly deposit targets
• Managed the retail network of the bank and participated in creating the annual MARCOM, annual operating, and generation plans for all groups
• Served as the liaison for all communication partners and generated an overall strategy and direction of corporate campaigns for the bank while leading the planning and strategy for the bank in Pakistan
• Efficiently handled the consumer engagement budgets for both offline and online media and directed the agencies in developing and executing communication plans focusing on creative development and media planning.
• Conducted expert planning, development, and implementation of public relations strategies as well as coordinated events, which included press conferences, exhibitions, and media lunches.
• Developed first ever mobile app for the bank with product development, content strategy, & customer experience.
• Established an online campaign launch of 40K leads on automobile financing against the 8K leads through the sales force and leveraged proficiency in managing the digital and social media marketing mix. DAWLANCE GROUP OF COMPANIES, KARACHI, PAKISTAN
Vice President–Communications • Jul 2009–Nov 2012
• Oversaw the operations of more than 2200 retail outlets, which included branding, floor spacing, dealer incentives, consumer pull campaigns, marketing communication plans, generation planning, internal and external communication, as well as public relations.
• Prospected joint ventures with industry-related products of latest Joint Ventures, including Dawlance Washing Machines and Unilever’s Surf Excelmatic Detergent as well as Dawlance Microwaves and Shan Foods.
• Created strategy of the corporate campaigns for the brand Dawlance and supervised cross-departmental functions, from profit and loss to the product’s stock inventory.
• Served as liaison for the Research Department regarding consumer insights
• Developed and launched the new Dawlance website and mobile website for the brand, developed content for social media and integrated the brand with the latest offerings in the market by competition.
• Obtained the highest category share in three out of the five categories that the company operated which resulted in the increase of market share in exporting countries by 28% as well as the expansion of three additional export sales channels in three countries, including Saudi Arabia, Sri Lanka, and United Arab Emirates.
• Drove the efforts in enabling the company to be voted as the 7th most favorite brand in Pakistan out of more than 3500 brands in 2010; as well as the 2nd most favorite brand in Pakistan in 2011. EARLIER CAREER
• B. E. INTERNATIONAL, DOHA, QATAR – BUSINESS UNIT HEAD – OCT 2008 – JULY 2009
• C&T GROUP, CAMBODIA CHINA LAOS VIETNAM - GENERAL MANAGER - MAY 2006 - SEPT 2008
• GROUP M, PAKISTAN - HEAD OF BUYING & PROGRAMMING - DEC 2002 - APRIL 2006
• EVERNEW ENTERTAINMENT (PVT.) LTD., PAKISTAN - MANAGER MARKETING – JAN 2000 - DEC 2002 EDUCATION
• Master of Business Administration in Marketing
HAMDARD INSTITUTE OF MANAGEMENT SCIENCES, HAMDARD UNIVERSITY, KARACHI, PAKISTAN
• Bachelor of Business Administration in Marketing HAMDARD INSTITUTE OF MANAGEMENT SCIENCES, HAMDARD UNIVERSITY, KARACHI, PAKISTAN PROFESSIONAL TRAINING
• Media Utilization and Development, Group M, India
• Content Development & Syndication, Group M, Thailand
• Time and Personnel Management, Sensei International, Pakistan
• Leadership Training, The Clemmer Group, Canada
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