Creative Graphic & Digital Designer with 11+ years of experience
Resume:
SUMMARY
Creative Graphic & Digital Designer with 11+ years of experience delivering innovative solutions across web, print, and digital platforms. Proficient in Figma, Adobe Creative Cloud, Microsoft 365, and UX/UI principles, with a proven track record in building robust design systems, managing campaigns, and driving brand development. Boosted e-commerce revenue 23%+ by executing targeted, high-impact marketing campaigns. Accomplished visual storyteller and collaborative team player, continuously leveraging the latest design trends to maintain a competitive edge over others. EXPERIENCE
Contract Graphic Designer/UX Designer 01/2021 – 07/2025 General Motors/People Tech Group Remote
• Created dashboards in Figma, transforming wireframes into intuitive, user-friendly designs.
• Edit and adjust images, shapes, and vector assets using Figma, Adobe Illustrator, and Photoshop.
• Developed an online resource with embedded links to streamline file access in SharePoint.
• Audited 10,000+ system screens weekly to maintain usability, consistency, and accessibility.
• Collaborated with cross-functional teams to transform and elevate UX-driven design solutions. Contract Graphic Designer/Communications Specialist 11/2019 – 07/2020 Michigan Department of Health and Human Services/MPHI Lansing, MI
• Generated statewide campaigns through infographics, video, and printed communication tools.
• Prepared grant narratives and budgets to ensure compliance with funding regulations.
• Ensured all graphics met Section 508 standards, giving accessibility to disabled individuals.
• Coordinated A/B testing focus groups in Detroit and conducted ethnographic interviews.
• Produced audience-focused social media infographics showcasing special and celebratory days. Graphic Designer 03/2019 – 11/2019
Labor Law Poster Services Lansing, MI
• Researched labor laws to design compliant workplace posters for 48 different U.S. states.
• Delivered responsive designs for web, digital, and print to support multiple business affiliates.
• Built and maintained WordPress sites to ensure seamless usability and brand consistency.
• Modified state solicitations following legal changes to communicate these changes to companies.
• Ensured all materials met strict legal, regulatory, and corporate design requirements. Senior Graphic Designer/Marketing Assistant 04/2018 – 03/2019 Bavarian Inn Lodge and Conference Center Frankenmuth, MI
• Directed integrated marketing campaigns spanning print, digital, and motion graphics.
• Implemented HubSpot campaigns that strengthened guest engagement and reservation rates.
• Translated brand messaging into visuals that strengthened customer connections.
• Revamped the e-commerce site to create an engaging and attractive experience for customers.
• Formed and executed a marketing strategy that grew social media followers by 500%+. Graphic Design Intern 06/2017 – 04/2018
Saginaw Valley State University Athletic Department University Center, MI
• Made promotional designs to attract student-athletes and increase fan engagement.
• Produced visually striking schedules, flyers, invitations, and digital assets to attract attention.
• Assembled and refined game highlights using Adobe Premiere Pro for promotional use.
• Provided digital content for SVSU’s social media accounts, driving audience engagement.
• Applied brand standards across all campaigns for consistency and recognition. Graphic Design Apprentice 12/2013 – 06/2017
Graphics Plus Bay City, MI
• Helped update and refresh the client's branding to achieve a modern, current aesthetic.
• Gained knowledge of search engine optimization principles for email marketing campaigns.
• Assisted senior staff with logo creation, brand style guides, and campaign development.
• Supported digital outreach through engaging visuals for web, social, and email.
• Learned strategies to make brands more recognizable and uniquely positioned. Todd List
Graphic Designer
INFORMATION
Location
Lansing, MI
Phone
*********@*****.***
Portfolio
tmlist.myportfolio.com
linkedin.com/in/tmlist
EDUCATION
Saginaw Valley State University
Bachelor of Fine Arts
Graphic Design
2015 – 2018
University Center, MI
Delta College
Associate of Fine Arts
Art and Design
2013 – 2015
University Center, MI
SKILLS
Adobe Creative Cloud
(InDesign, Illustrator, XD,
Photoshop, Premiere Pro)
Microsoft 365
(Excel, Word, Outlook,
SharePoint, PowerPoint)
Figma
Sketch
CSS
HTML
JavaScript
Dreamweaver
WordPress
Collaboration
Communication
Critical Thinking
Visual Storytelling
Attention to Detail
Project Management
Leadership & Mentoring
Digital & Print Campaigns
Brand Strategy Alignment
Branding & Visual Identity
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