Software Engineer Scrum Master

Robert Dobry

Perkiomenville, PA ***** / 610-***-**** / ******@*******.***

PRODUCT OWNER – PROJECT & PROGRAM MANAGER– CONSULTING PROFESSIONAL

ANALYST – ENGINEERING / ENGAGEMENT MANAGER – SAFe Scrum Master and PO/ PM

Seasoned Senior Program / Project Manager and business transformation leader with extensive experience in strategic planning, enterprise technology delivery, portfolio and project management, innovation leadership, and cross-functional team oversight. Proven across a wide array of industries including life sciences, pharmaceutical, medical devices, financial services, entertainment, engineering, supply chain, public sector, military, and retail environments. Recognized for driving high-impact digital transformation and delivering enterprise and departmental solutions that align with strategic goals and produce measurable outcomes.

Demonstrated strength in building trusted stakeholder relationships and serving as a strategic liaison between IT, business units, corporate functions, and third-party vendors. Adept at managing global portfolios with P&L accountability and budgets up to $8M, successfully leading complex initiatives spanning M&A integration, R&D platforms, Identity Governance and Administration (IGA), Martech, FinOps, Business Technology (BT), DevSecOps, CDI, CRM, data privacy and lifecycle (DPL), digital product enablement, and quality assurance. Skilled at navigating regulatory frameworks and aligning business transformation programs with compliance, scalability, and growth objectives

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Recognized for delivering strategic corporate plans, overseeing global implementation efforts, and ensuring operational excellence across client services, technical infrastructure, and user enablement functions.

Digital Transformation

Multi-Channel Marketing Operations

CRM, CMS, SFA, MAP, MDMs, CMDB

Omni-Chanel Marketing

R&D, Process Automation, RPA

CRM Digital Meeting /Remote Detailing

Rx eSampling / Order Entry / CSV / PCI

Retail – POS (Point of Sales)

Spikes/ POC, Proof Of Concept development

Global Project/ Program Portfolio Management (PPMO), PMO

SAFe Agile & Waterfall Project Management

HIPPA. GAAP, SOX GDRP, GxP, ERP, PCI, SOC1, SOC2

FDA regulations, ISO and MILSTD standards

FDA 21 CFR Part 11, GxP, and EU Annex 11

Identity Governance and Administration (IGA)

Identity and Access Management (IAM)

Product Owner

Business and Financial acumen

FinOps, IT Audit, CapEx & OpEx tracking

Integrated Logistics Support

Inventory Control

Patient Centric Compliance Solutions

SDLC / Scrum / Kanban / Lean

ASF/ SDLC/ PMBOK

Strategic and Tactical Planning

Access Control

M&A Data Audit/ Data analysis and migration

Order Management Solution

PSP and PBM

Digital Consumer Experience

SAFe Agile Scrum Master / RTE / Product Owner / Product Manager

DevSecOps, Azure DevOps, Azure Pipelines (CI/CD)

Cybersecurity

Data Loss Prevention

Financial Letter and Statement Services

IT Transformation/ modernization

Insurance Annual Reverification (yearly benefit coverage confirmation)

Energetic and proactive leader with vision and the ability to motivate and create a winning environment that drives business results by utilizing my expertise and skills set:

Demonstrated competence working with Fortune 100 companies and small businesses.

Program/ Project/ Product/ SAFe Agile managed Enterprise Multiple Channel Marketing, Content Management, Campaign Manage, Access Control, B2B & e-Commerce Systems, Business Continuity, Disaster Recovery, Data Provisioning, Kiosks, Provider & Practice Management Systems, Partner Settlement System Solution, Electronic Medical Records, Market Analysis, Medical Claims Processing, Order & Inventory Control, POS & Order Entry Systems, Electronic Data Capture, Engineering, Document & Imaging Systems, Process Control Systems, Clinical Compliance, R&D, DaaS PaaS & SaaS, Sales & Marketing Analysis, Logistical Engineering, Clinical & Compliance processing and systems, Internal and External Portals, Aggregate Spend Solution, SDLC, Promotional Mix Optimization, Samples Management Optimization, Marketing Segmentation, CRM, Agile ART.

Proven track record identifying and improving inefficient business processes and client solutions.

Experienced communicator with audiences from ELT level executives to entry level staff.

Demonstrated success in building client relationships, establishing project strategy and deliverables; developing and delivering solutions; managing and coaching project resources and delivery teams.

Acted as Business Relationship Manager served as the lead strategic liaison between the Business Operational areas and IT.

Twenty years as a team and organizational leader effectively managing, coaching and coordinate resources and teams of varying sizes (3 – 360) including both internal and external resources including off shore teams.

Exceptional strategic thinking and planning with strong analytical, verbal, and written communication skills.

Strong decision-making and team building skills.

Lead remote sessions, to support information, communication, and learning for this business-critical application.

Ability to navigate internal and external organizational obstacles and challenges.

Builds and guides teams on how to optimize self-organization in co-located and non-co-located environments.

Expertise in presentation and client interaction (Project Management, Waterfall, Agile Scrum/Kanban, Lean, SAFe Agile Release Train/ Scrum Master).

Twenty years of successful delivery solution development using legacy and emerging technologies.

Fifteen years of project management experience with risk, scope, resources management, plans development, creating and implementation of action plans, reporting and budget accountability.

Performed Presales and post sales technical and evaluations of customer proposals based upon their needs and contractual high-level requirements; includes resource and cost analysis to ensure profitability and client satisfaction.

Proven thought leader for solution development strategy through full project life cycle.

Experienced with developing a business architecture strategy based on a situational awareness of various business scenarios and motivations. Including defining the set of strategic, core and support processes that transcend functional and organizational boundaries; identify and describe external entities such as customers, suppliers, and external systems that interact with the business; and describe which people, resources and controls are involved in the processes.

Ability to apply a structured business architecture approach and methodology for capturing the key views of the enterprise and capture the tactical and strategic enterprise goals that provide traceability through the organization and are mapped to metrics that provide ongoing governance.

Experienced in Reengineering and Reverse Engineering, Mapping and Analyzing As-Is process, Design To-be process, Workflow process diagram, Implement reengineered process and continuous Improvement.

Ability to create strategic and tactical planning roadmaps, development, evaluation, and coordination of information, technology systems and resources.

Experienced working as a liaison among stakeholders in order to elicit, analyze, communicate and validate requirements for changes to business processes, policies and information systems, including understanding business problems and opportunities in the context of the requirements and recommends solutions that enable the organization to achieve its goals.

Ability to analyze, elicit, and create; Enterprise Analysis, Requirements Planning & Management, Requirements Elicitation, Requirements Analysis, Requirements Communications, Solution Assessment & Validation, and Fundamentals to meet the goals of the organization.

Ability to influences, manage, and provide leadership to people from different subject areas from technological, financial, managers, developers, business stakeholders and vendor resources in implementing highly complex work on products and projects. This also included managing global resources and assignments from other functional areas and for global programs across the world.

Ability to work thought team impediments to progress the project via servant leadership, coaching and/or influencing actions of subject matter expert (SME) and leadership.

Twenty years’ experience working as a consultant with the last fifteen years working in the Healthcare/ Pharmaceutical/ Insurance industries

Managed projects using Agile SAFe Scrum (Scrum Master), Kanban, RAD, and Waterfall Methodologies

PM Certification with PMO Methodology PMBOK, JAD, BABOK, TQM, Lean, Agile Scrum/Kanban, SAFe Agile, Six Sigma experience.

Project Management Tools – JIRA/ Confluence, MS Project, Adobe, Google Suit, Microsoft Word, Visio, Excel, PowerPoint, SharePoint, Salesforce.com, Force.com, Clarity, Planview, MS SQL, Oracle, MicroStrategy, OIM, SailPoint, AD, Azure, AWS, . . .

PROFESSIONAL EXPERIENCE

Jetson Specialty Marketing Services/ Capital One, Kutztown PA 11/2024 – 04/2025

Senior Project Manager - Capital One Customer Systematic Letters and Statements Services mail and Piney Bowes - Logistics Support integrations.

As the Senior Project Manager for the Capital One Customer Systematic Letters and Statements Service will be responsible for overseeing and guiding project planning from the early stages, working closely with technical resources, and advising C-level executives. This role requires a strategic thinker with exceptional project management skills and the ability to navigate complex technical environments.

Principal Duties & Responsibilities:

Project Planning & Execution: Lead the planning, execution, and delivery of projects from inception to completion, ensuring they meet business goals and timelines.

Technical Collaboration: Work closely with technical teams to understand requirements, manage resources, and address technical challenges.

Stakeholder Management: Interface with C-level executives, providing strategic advice and updates on project progress.

Collaborated with large, cross-functional teams using Miro for project planning, brainstorming, and workflow mapping.

Used Atlassian tools (Jira and Confluence) to manage project tasks, track progress, document processes, and ensure team alignment throughout the development lifecycle.

Utilized Figma as a design tool for creating wireframes, UI/UX mockups, and interactive prototypes to support product development.

Risk Management: Identify, analyze, and mitigate risks throughout the project lifecycle.

Budget Management: Oversee project budgets, ensuring efficient allocation of resources and controlling costs.

Documentation & Reporting: Develop and maintain comprehensive project documentation, including plans, status reports, and post-project reviews.

Performance Monitoring: Track project performance, identifying areas for improvement and implementing solutions.

Team Leadership: Mentor and lead project teams, fostering a collaborative and productive work environment.

Cencora, Chesterbrook PA 01/2020 – 10/2024

Global Identity Governance and Administration (IGA) / Identity and Access Management (IAM) / CIAM DevSecOps / SSO – Project Management / SAFe Scrum Master / DevOps / Operations / FinOps / IT Audit / AI / Cybersecurity / DLP Endpoint and email

As the Project Manager / SAFe Scrum Master of Identity Governance and Administration, (IGA) Identity and access management (IAM) myID (OIM and SailPoint), Azure DevOps (CI/CD) and AB Customer Identity and Access Management (CIAM) SAP CDC (Gigya) teams responsible for day-to-day operations and development teams of Cencora global IAM myID and Cencora CIAM SAP CDC, Role-Based Access Control (RBAC), Multi-Factor Authentication (MFA), Single Sign-On (SSO) solutions, M&A, and Data Loss Preventions (DLP)

Responsible for organize and facilitate daily stand-up meetings, Sprint Reviews, Backlog Grooming, Sprint and PI Retrospectives, coordinate PI Planning, Sprint, capacity planning, resource allocation, and release planning, demos, Change Management, DevOps, and other Scrum-related meetings.

Led governance and compliance reporting efforts in partnership with the IGA oversight team and cross-functional stakeholders—including clinical, IT, and compliance units—by tracking KPIs and delivering audit campaign reports (weekly, monthly, quarterly, Semi-annual, Annual) to support regulatory alignment with HIPAA, SOX, SOC2, and internal healthcare security standards.

Led the IGA Support Team on day-to-day Kanban boards and KPIs reviews including release management through the use of Azure DevOps and CI/CD pipelines.

Enterprise Service Desk and Global IGA Support Operations Teams project manager / change management

Led integration of 100+ applications into SailPoint IdentityIQ in collaboration with security, compliance, and application teams; implemented role-based access controls and automated provisioning to support HIPAA, SOC, SOX, and GDPR compliance and streamline audit readiness. (e.g. EHR, PM, CRM, Rx Warehouse Distribution applications, Financial and HR, . . .)

Led the SailPoint AI (Access Insight) intergration and onboarding to the IAM SailPoint / SEIM solutions

Collaborated with BISO and application owners to create IAM provisioning automation within SailPoint and OIM

Collaborated with SIEM and automation teams to implement RPA solutions that replaced complex manual onboarding processes, reducing provisioning errors by 40% and accelerating user onboarding time by over 60%.

Led security role mapping, user access provisioning, and compliance alignment for healthcare systems, leveraging IAM best practices integrated with clinical and patient management platforms.

Developed and optimized Role-Based Access Controls (RBAC) across clinical applications ensuring HIPAA, SOX, SOD, GDRP, CCPA compliance

ART - RTE Release Train Engineer

Provided collaboration and leadership for M&A integration of Cencora’s IAM architecture, overseeing alignment of HR, IGA, CRM, SAP, SIEM, and enterprise systems. Directed the secure consolidation of identity access across 100+ applications and 100,000 users, ensuring seamless business continuity, regulatory compliance, and executive stakeholder alignment across corporate and market divisions.

Collaborated with large, cross-functional teams using Miro for PI Planning, brainstorming, and workflow mapping.

Used Atlassian tools (such as Jira and Confluence) to manage project tasks, track progress, document processes, and ensure team alignment throughout the development lifecycle.

Utilized design tools for creating wireframes, UI/UX mockups, and interactive prototypes to support product development.

Identity Governance Campaign for over 400k plus identities for GxP, GDPR, CCPA, HIPAA, SOC1, SOC2, and SOX compliance

Work collaboratively with Stakeholders, Product Managers, Product Owners, cross-functional development teams, and Project Managers to support development and software delivery Assist the Product Owner in user story creation/prioritization and product Backlog grooming via emergent requirement elicitation while supporting overall organizational goals

Track and report Scrum team velocity and manage Sprint capacity

Manage high-level budgeting and time tracking using Clarity (budget creation, tracking actuals, and managing ETCs against baselines) and Jira

Resolve or escalate blocking impediments as necessary

Coordinate dependencies between teams with other Scrum Masters

Manage Program and Project budget tracking (OpEx and CapEx) and resource reporting

Work with Development managers to manage team capacity

Ensure development team is working efficiently towards Sprint goals

Coach the development team and stakeholders on how to use Agile/Scrum practices

Ensure the development teams are practicing the core agile principles of collaboration, prioritization, team accountability, and visibility

Ensure cross-functional coordination (analysts, developers and testers) is occurring early and often

Recommend improvements and assist in changes to best practice Adapt approach based on cultural shifts and regulatory requirements

Assist with internal and external communication, improving transparency, and radiating information (OCM)

DevSecOps, DevOps, FinOps, IT Audit, CSV

Tools Clarity, Jira, Confluence, MS Project, Planview, Qlik, SharePoint, Teams, Power Suit of tools, Mural, Active Directory, Saleforce.com, Adobe Sign, SailPoint, OIM, Giga, O365, and MS Office(Viso, PowerPoint)

Created an environment that empowers and energizes team members, with a focus on accountability, adaptability, and collaboration.

Developed and maintained User Requirements Specifications (URS) and Functional Requirements Specifications (FRS) to define system functionality and performance.

Conducted risk assessments and implemented mitigation plans to protect product quality and patient safety in critical system environments.

Created and executed comprehensive Validation Plans, including Installation Qualification (IQ), Operational Qualification (OQ), and Performance Qualification (PQ) protocols.

Designed and managed traceability matrices to ensure complete linkage of requirements to test cases and validation outcomes.

Compiled Validation Summary Reports (VSRs) documenting testing outcomes, deviations, and final validation status for regulatory inspection.

Supported audit preparation and response by maintaining a complete, traceable record of validation activities and change controls.

Directed delivery of Identity Governance & Administration (IGA) solution to strengthen user access provisioning, enforce role-based controls, and enhance compliance across Annual Reverification (AR) program environments.

Led Annual Reverification (AR) program operations, ensuring uninterrupted patient access to specialty medications through timely, accurate insurance benefit reverification.

Implemented AR IGA automated provisioning/de-provisioning workflows and AI-powered e-benefit verification tools, reducing manual processing by over 35% and accelerating service delivery.

Collaborated with cross-functional teams in Quality, IT, and Compliance to ensure successful validation and deployment of enterprise systems including ERP, LIMS, and QMS platforms.

Merck Pharmaceuticals, Upper Gwynedd PA 10/2019 – 12/2019

Global Human Health Division (GHH) Strategy Realization Team - Program Manager /Scrum Master for Global Vaccines Tenders - Merck and MSD

As the Project Manager/ SAFe Scrum Master of the GHH Strategy Realization Global Vaccines Tenders I worked with cross function teams and Merck’s and MSDs global vaccines markets collecting and validating vaccines tenders data including producing forecasting and business opportunity analysis.

Responsible for the coordinated management of multiple related projects, and ongoing operations, which are directed toward a common objective of the GHH Strategy Realization stakeholders and customers.

Worked with constituent Project managers which were responsible to the program manager for the execution of their project and its impact on the program) to monitor cost, schedule, and technical performance of component projects and operations, while working to ensure the ultimate success of the program.

Responsible for determining and coordinating the sharing of resources among their constituent projects to the overall benefit of the GHH Strategy Realization Vaccines program.

Responsible for stakeholder management, particularly stakeholders external to the organization.

Pfizer Pharmaceuticals, Inc., Collegeville, PA 10/2014 – 09/2019

Digital Solution & Emerging Technologies Sr. Cloud Solution Project Manager / Business Analyst

At Pfizer I have been in many roles from Innovation Business Analyst, Tech Engineering, Deployment Lead, Product Market On-boarding Lead, Product Owner, Project Manager, and Resource Manager of a set of 8 plus developers’ teams. In these roles I have worked on the Pfizer’s Digital Solution and Enablement Marketing Technology solutions, IAM, CIAM, Martech Stack, Vendor On-Boarding, and with the Sales Force Automation solutions.

Mulesoft ESB Project Manager – created Effort and Cost Estimates and managing the global external Mulesoft ESB development team members and projects. Some projects include GANE – Global Attendee Nomination Experience, ‘Sales Force Automation’, SFA Global PforecRX, Veeva Rep Trigger Email integration with ‘Global HCP Registration and Validation’, GRV auto population registration screen, eSampling HCP Auto validation, US Meeting Management integration with Engage and cvent, Global HCP Registration and Validation - HCP Auto registration validation services, Newton platform, Edson platform,Customer Master MDM (Master Data Management), cvent (Meeting Management), Engage (Customer Profile Management), Salesforce.com, HR, and many more.

Managed the External Mulesoft ESB Development Teams – managed a team of five plus Mulesoft developers including resource planning and assignments, Mulesoft Cost Modeling, Effort and Cost Estimates, creation of ‘Statement of Work’, SOW, project and sprint planning. Managed IPRM ‘Information Protection & Risk Management’, ServiceNow CMDB (Configuration Management database), ServiceNow CI ‘Configuration Item’, CRP ‘Compliance Risk Profile’, and VCAS ‘Vender Compliance Assessment Services’ process. This includes the deployment of Enterprise Service Bus Applications and REST APIs.

Mergers & Acquisitions (M&A) intergration with HR, Data analysis and migration, IGA, CRM, Marketing (MAP) and other market systems

Global Deployment Manager / Program Manager and Market On-boarding Lead for Pfizer’s Global Unsubscribe Sitelet for NA, LATAM, EU, EURIT, and APAC markets. Lead markets through the marketing on-boarding process, working with the market on preparing the ‘Medical, Legal, and Regulatory’, MLR document, preparing the ‘User Acceptance Testing’, UAT, leading the market through UAT, and deploying the solution.

Global Deployment Engineering Project Manager for ‘Marketing Automation and Personalization’, MAP platform for EU, EURIT, and LATAM markets. Lead and Project Manage the MAP global technical deployment team and interface with other technical leads during the development and deployment of the solution.

‘Global Registration and Validation’, GRV ‘Healthcare Professional’, HCP Automatic Validation with IVQIA webservice validation global deployment Tech Lead for Europe and Canada.

Product Deployment Manager/ Lead Engineering Tech and Project Manager for Global Remote Detailing for the NA, LATAM, EU, EURIT, and APAC markets. Train and on-board Field Force Reps for North America markets.

Product Lead and assisted in all the Global Remote Detailing actives for all global regions which included NA, LATAM, EU, EURIT, and APAC. This included market on-boarding, Field Force Rep training and support, Attack and Penetration Testing’ A & P Testing, ‘User Acceptance Testing’, UAT, Market and Global Deployment Planning, and Project Planning, Monthly and Quarterly stakeholder reporting, Medical, Legal, and Regulatory, MLR document preparation.

Oversaw global reporting and tracking cost of the Pfizer’s DSET, ‘Digital Solution & Emerging Technologies’, AED, ‘Architecture, Engineering & Development’ and Infosys ‘Amazon Web Services’, AWS instances. Reports used to track chargeback cost to Product or Projects using the AWS resources.

Lead Spikes and POCs, proof of concept projects for new digital solutions and emerging technologies. Saleforce.com custom application using Mulesoft as the ESB.

Coordinated cross-functional teams to deliver digital marketing campaigns on time and within budget.

Oversaw SEO strategies, ensuring websites improved their search engine rankings and organic traffic.

Monitored and analyzed website performance using Google Analytics, turning data into actionable insights.

Understands and applies SEO best practices to improve website visibility and organic traffic.

Uses Google Analytics to track, measure, and interpret website and campaign performance, providing actionable insights for optimization.

Develops and implements digital marketing strategies tailored to business goals, including content marketing, paid advertising, and social media.

Coordinates with teams to ensure digital marketing initiatives are executed effectively, on time, and within budget.

Kept up with the latest trends in SEO, digital marketing, and analytics to keep projects ahead of the curve.

Stack: MS 365M, Salesforce.com, Force.com, Oracle, Veeva, Drupal, MuleSoft, . . .

Pfizer Pharmaceuticals, Inc., Collegeville, PA 09/2013 – 09/2014

Innovations Project Manager / Business Analyst

Architected and directed the migration and integration of a Global Multiple-Channel Marketing Interaction Management (IM) solution, CIAM Healthcare Professional (HCP) and Organization consumer for Branded Products US markets. This also included the streamlining of Global Multiple-Channel Marketing Interactive Marketing (IM) process for both Vendor & Campaign Management processes. Global Digital Market Automation Personalization (MAP) global markets rollout.

Led and performed a global CMDB Audit of the Martech stack solution.

Performed impact analysis of existing integrations with existing Siebel CMS migrating to new global campaign management platform for Healthcare Professional (HCP) CMS and Interactive Marketing (IM) management.

- Mapping out existing actors, systems, and integration points.

- Identifying dependencies and possible risks.

Performed impact analysis of existing integrations with existing Veeva, Saleforce.com, MDM, & Drupal websites custom applications using Mulesoft as the ESB.

Assisted with integration planning, authoring test cases for integration with web analytics vendor and new campaign management platform.

Collaborated with large, cross-functional teams using Miro for project planning, brainstorming, and workflow mapping.

Used Atlassian tools (such as Jira and Confluence) to manage project tasks, track progress, document processes, and ensure team alignment throughout the development lifecycle.

Utilized Figma as a design tool for creating wireframes, UI/UX mockups, and interactive prototypes to support product development.

Other support tools; ServiceNow, Salesforce.com, MS Office (M365), Webex, Adobe Sign, and Slack

Mergers & Acquisitions (M&A) intergration with HR, IGA, CRM, Marketing (MAP), and CIAM

Other tasks related to campaign management platform migration ‘Global Customer Permission’, GCP, ‘Global Registration and Validation’, GRC, and Global Campaign ‘Interaction Management’ IM solutions.

Led the ‘Global Remote Detailing’, GRD EU data migration from legacy solution to the new GRD solution.

Assisted in all the Global Remote Detailing actives for all global regions which included NA, LATAM, EU, EURIT, and APAC. Included market on-boarding, Field Force Rep training and support, Attack and Penetration Testing’ A & P Testing, ‘User Acceptance Testing’, UAT, Market and Global Deployment Planning, and Project Planning, Monthly and Quarterly stakeholder reporting, Medical, Legal, and Regulatory, MLR document preparation.

Scrum Master, Global Deployment, ART and UAT Lead for Global Channel Permission, GCP solution platform.

Ensured data integrity, accuracy, and reliability of regulated IT systems through comprehensive Computer System Validation (CSV) processes.

Led validation efforts in accordance with FDA 21 CFR Part 11, GxP, and other regulatory requirements to ensure full compliance and audit readiness.

Developed and maintained User Requirements Specifications (URS) and Functional Requirements Specifications (FRS) to define system functionality and performance.

Conducted risk assessments and implemented mitigation plans to protect product quality and patient safety in critical system environments.

Created and executed comprehensive Validation Plans, including Installation Qualification (IQ), Operational Qualification (OQ), and Performance Qualification (PQ) protocols.

Designed and managed traceability matrices to ensure complete linkage of requirements to test cases and validation outcomes.

Compiled Validation Summary Reports (VSRs) documenting testing outcomes, deviations, and final validation status for regulatory inspection.

Supported audit preparation and response by maintaining a complete, traceable record of validation activities and change controls.

Trained and led the deployment of Pfizer’s global pharmaceutical virtual marketing program

Collaborated with cross-functional teams in Quality, IT, and Compliance to ensure successful validation and deployment of enterprise systems including ERP, LIMS, and QMS platforms.

Endo Pharmaceuticals, Inc., Malvern, PA 08/2011 – 09/2013

Marketing Insights Planning, CI-Competitive Intelligence & Measurements, Commercial Business Project Manager / Analyst / Scrum Master

Developed and directed the integration of sales and Multiple-Channel Marketing Operations activities targeting consumer, Healthcare Professional and Organization consumer for Branded Products markets. This also includes the streamlining of Multiple-Channel Marketing Operations process for both Vendor & Campaign Management and segmentation creations processes.

Developed segmentation strategies, forecasts, business cases, and associated marketing programs for Multiple Channel Marketing for Branded Products.

Integrated and maintained Sale and Marketing activities in one COTS SFA solution called Veeva iRep which is built on SalesForces.com solutions.

Digital Customer Centric Marketing (CCM) New Ventures, Commercial Business Project Manager/ Business Analyst

Supported Multi -Channel Marketing (MCM) Operations aimed at increasing use of New and existing

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