Product Designer Digital Marketing

Unnati Srivastava

480-***-**** ********@***.*** LinkedIn www.unnatisrivastava.com (Portfolio Password: 262626) Experience

Founding Product Designer Jan. 2025 – Present

Zenon Wholesale Digital Marketing Denver, CO

• Owning the end-to-end design of a 0 1 B2C e-commerce mobile app that enables couples to share, personalize, and rebuy digital coupons. Leading UX strategy, research, and execution for its upcoming beta launch in August 2025 on iOS and Android, including the creation of a a minimum viable design system.

• Acting as the key liaison between design, development, and stakeholders to ensure alignment on project goals and objectives. Exemplifying leadership, teamwork, adaptability, critical thinking, and time management. UX Designer Jan. 2024 – Dec. 2024

Arizona State University Tempe, AZ

• Led 3 proof of concepts and 4 internal projects, developing a comprehensive design strategy for 3 public healthcare projects focused on sensitive populations.

• Enhanced user satisfaction by 38% through solutions informed by mixed-methods research, including 200 mystery calls, to create serious educational games and build a supportive community aimed at preventing cannabis usage during pregnancy.

UX Design Intern May 2023 – Aug. 2023

MathWorks Boston, MA

• Engineered high-fidelity prototypes for MATLAB’s App Designer (SaaS), collaborating with cross-functional teams to refine platform consistency and deliver cohesive, future-ready user experiences aligned with MATLAB’s five-year vision.

• Leveraged LLMs to analyze user interviews, 300+ user-reported bugs, and competitor benchmarking, distilling key insights to inform design decisions.

Product Designer Sept. 2021 – Jul. 2022

Yasha Studio (Design Agency) India

• Led end-to-end product design, including vision - setting, market analysis, user research, cross-functional collaboration, user interviews, storyboarding, visual design, and prototyping, achieving a Net Promoter Score

(NPS) of 78 for a non-profit organization, reflecting high user satisfaction and engagement.

• Developed and launched iOS and Android apps for “Cookii,” backed by computer vision and AI, implementing a 160+ component design system, resulting in a 27% user growth by the second quarter. UX Engineer Jan. 2020 – Aug. 2021

Amadeus Labs India

• Designed and launched an intuitive dashboard to efficiently predict server attacks on Air Canada’s website, saving over $2M annually and reducing the analytics and operations workload by 150 hours per week.

• Strategized and implemented over 50 CMS UI components for Air Canada’s e-commerce website, enhancing functionality and user experience while adapting to shifting timelines and evolving priorities. Skills

Craft: User Research, Contextual Inquiries, Usability Testing, Information Architecture, Design Systems, Wireframing, Prototyping, Branding, WCAG, Presentation, Responsive Web, Inclusive Design Tools: Figma, Heap, Hotjar, Qualtrics, UserTesting.com, Sketch, InVision, Balsamiq, Miro, Dovetail, Adobe XD Languages: HTML/CSS, Boostrap 5, Tailwind CSS, Javascript, React, Python, R Education

Arizona State University Tempe, AZ

Master of Science in Human-Computer Interaction May 2024 Shiv Nadar University India

Bachelor of Technology in Computer Science Jul. 2020 Publications

Who’s there? Mystery calling for UX Research: Journal of User Experience Recommendations From Arizona Budtenders to Mystery Callers Regarding Morning Sickness: Journal of Obstetric, Gynecologic Neonatal Nursing

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