Long-Term Paid Media

Maggie Boileau

843-***-**** ️ *************@******.***

Greenville, SC Open to Relocation

Objective – Strategic Growth Brand Positioning Market Differentiation I leverage my strategic mindset and passion for brand differentiation to help businesses achieve a competitive edge in their markets. Through a data-driven approach and a deep understanding of customer behavior, I craft targeted branding strategies that drive measurable growth and long-term success. My goal is to contribute innovative solutions that align with business objectives, foster collaboration, and promote sustainable expansion. Professional Overview – Strategic Marketing & Brand Growth Digital Media Execution Cross-Functional Leadership

A results-oriented marketing leader with a proven track record in developing and executing strategic initiatives that fuel business growth and enhance brand positioning. My expertise spans marketing strategy, project execution, SEO, website design and digital paid media. I excel in aligning marketing efforts with business objectives, optimizing performance, and delivering measurable outcomes within budget. Highly adaptable and committed to staying ahead of industry trends, I consistently drive long-term success. Key Strengths:

● Developing data-driven marketing strategies that enhance brand visibility and drive ROI.

● Leading cross-functional teams to deliver high-impact campaigns efficiently.

● Driving project success through strategic planning and proactive problem-solving.

● Adapting to evolving market landscapes while maintaining a focus on sustainable growth.

Key Achievements:

Strategic Leadership & Revenue Growth

● Managed advertising efforts for 60+ clients, primarily law firms, across multiple channels.

● Oversaw 8-figure annual budgets, driving sustained revenue growth through strategic budget allocation.

● Scaled The Basement Agency to $60K in monthly recurring revenue, positioning the company as a profitable leader in the market.

Performance Optimization

● Spearheaded ad campaigns that generated 100+ personal injury clients per month, delivering record-breaking results.

● Increased a client's case volume from 2 to 25+ cases per month, showcasing the impact of data-driven strategies.

● Achieved a 400% growth rate for a divorce law firm in the highly competitive market of The Woodlands, TX, by optimizing their digital advertising approach. Brand Development & Competitive Positioning

● Led multiple rebranding initiatives that enhanced client positioning and improved success rates.

● Conducted in-depth customer journey analyses to drive targeted marketing strategies and engagement.

Operational Excellence & Team Building

● Identified and resolved inefficiencies in internal processes, improving productivity and workflow.

● Built and led teams across SEO, paid media, and web development, fostering a culture of collaboration and innovation.

Professional Experience:

Accel Marketing Solutions

Search Engine Marketing, PPC & Data Optimization Consultant March 2025 – Present Remote

Partner with legal marketing teams to provide strategic guidance across SEO, paid search, and data infrastructure. Act as a consulting resource to optimize PPC campaign performance, streamline conversion tracking systems, and advise on AI-driven SEO enhancements. Contribute to key cross-functional initiatives that elevate digital visibility and lead generation outcomes.

● Advised on account-level strategies that led to doubled monthly lead volume for multiple clients by lowering average CPC and configuring accurate, actionable conversion tracking within Google Ads.

● Consulted on a large-scale infrastructure project, providing recommendations and hands-on support for implementing reliable conversion tracking across 85+ legal websites.

● Delivered SEO consulting services including schema markup strategy and recommendations for generative/AI-based search compatibility.

● Provided local SEO consultation to enhance listings accuracy, Google Business Profile visibility, and NAP consistency.

● Designed integrative strategies that aligned PPC and SEO data for improved cross-platform user experience and campaign efficiency. The Basement Agency

Strategic Marketing Director & Founder

March 2023 – Present Remote

Lead and manage full-service marketing operations, strategic planning, and business development to achieve exceptional client results. Oversee a multidisciplinary team delivering innovative marketing solutions that optimize performance and revenue growth.

● Manage 16+ ongoing clients, executing strategic marketing plans aligned with business goals.

● Lead high-impact rebranding initiatives that enhanced market positioning and profitability.

● Scale agency revenue to $60K monthly recurring income, maintaining a high retention rate.

● Develop and execute comprehensive SEO, PPC, and content strategies, improving client acquisition.

● Oversee monthly ad spend exceeding hundreds of thousands, driving consistent ROI.

● Implement process improvements to enhance efficiency and ensure seamless campaign execution.

EverConvert

Senior Ad Strategist

January 2021 – March 2023 Hybrid

Hired to build and scale the Google Ads and Local Service Ads department from the ground up within an established agency focused on legal industry clients. Successfully grew the ad team and expanded service capabilities to drive significant revenue growth for the agency.

● Tripled the ad department’s size and operational capacity within two years.

● Managed advertising efforts for 60+ legal clients, ensuring consistent lead generation and ROI.

● Spearheaded new service offerings across platforms such as LinkedIn, Local Service Ads, and Nextdoor.

● Created client proposals, managed relations, and collaborated across departments to ensure seamless campaign execution.

● Delivered insights through data analysis to optimize ad performance and improve client outcomes.

Adventure Ad Agency

SEO and Paid Ads Analyst (Hybrid Role)

February 2018 – January 2021 Remote

● Managed SEO and PPC campaigns across a diverse client portfolio.

● Developed and executed social media content strategies aligned with business goals.

● Performed data-driven analysis to optimize ad spend and improve lead acquisition.

● Created engaging blog content and optimized websites for organic traffic growth. Twigs Inc.

Marketing Manager

February 2019 – November 2020 Hybrid

● Led marketing initiatives across multiple retail locations, achieving a 20%+ quarterly sales increase.

● Successfully reduced email bounce rates below industry average through targeted campaigns.

● Secured top SEO rankings for key industry-related search terms, enhancing visibility. Camp Bow Wow Corporate

Marketing Coordinator

April 2017 – December 2019 Hybrid

● Achieved consecutive monthly acquisition goals during peak business cycles.

● Implemented public relations and community outreach initiatives to drive brand awareness.

● Managed customer review processes, ensuring high satisfaction and reputation management.

University of South Carolina

Bachelor of Arts in Advertising

Minor: Hospitality, Tourism, & Retail Management

(References available upon request)

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