Social Media Content Creator

Colette A. Dollon

****************@*****.*** • colettedollon.carbonmade.com • 973-***-****

TikTok 29K Followers: @colettekawaii Instagram 10K Followers: @colettekawaii YouTube 76K Subscribers: youtube.com/@CocoKawaii

Social Media Specialist Community Manager Multi-Channel Content Creator with proven success in launching and curating lifestyle platforms, content creation, influencer marketing. Eager to become an entry-level associate where I can leverage my experience to help increase a brand’s visibility while learning from senior team members.

EDUCATION:PARSONS SCHOOL OF DESIGN THE NEW SCHOOL1/2021—5/2024 Strategic Design & Management, BBA; Fashion Communication, Minor (GPA: 3.8) NEW YORK UNIVERSITY, AI Certification 1/2025–5/2025 WORK EXPERIENCE:

TECHSALE by Kiss Electronics Marketing Director TikTok Content Creator 2/2024—Present Building our online social media presence from the ground up, my responsibilities are:

● Conducting market research, developing strategy and positioning, and monitoring trends and analytics

● Developing outreach partnerships and managing influencers and our growing online community

● Concepting, copywriting, shooting, editing, posting videos, and promoting campaigns for TechSale by Kiss Electronics' evolving TikTok channel. LAUNDRY SERVICE Social Media Manager Intern 1/2024—5/2024 With a roster boasting clients Nike, Netflix, Amazon Music, Google, TikTok, and Meta, this was a dream internship where I worked on the Marriott International Hotel account. My responsibilities included:

● Conceptualizing, copywriting, filming, editing, and posting TikTok and Instagram social media posts for Marriott’s Moxy, Tribute, Autograph, and Element Luxury Boutique Hotels

● Our client approved 25 of my posts, which went live; you can view these posts in my portfolio

● Utilizing key performance indicators (KPIs) and data analytics to evaluate performance with the goal of targeting the most effective promotional strategies

● Leveraging my perpetual finger-on-the-pulse of social media approach to finding the most strategically targeted memes and trends to incorporate into my concepts to increase engagement

● Curating user generated content (UGC) posted on Marriott’s TikTok and Instagram Reels pages

● Brainstorming with Laundry Service teams in London and NYC to create new campaign launches MISFITS MELODIES Social Media Manager Event Coordinator 3/2024—Present Brooklyn-based event company creating DJ-hosted, experiential themed events at nightclubs in New York with a focus on alternative music. After launching the Misfits Melodies TikTok and Instagram Reels accounts, my responsibilities currently include management and:

● Concepting, creating, and posting videos and promotional content for upcoming MM events

(Accumulating 25,000 Impressions) and curating UGC on MM’s social media accounts

● Developing a content calendar utilizing analytics and KPIs to identify latest trends and memes that align with the MM brand personality

COLETTE KAWAII Social Media Influencer Content Creator 10/2014—Present

● Currently promoting the alternative rock fashion brands; LIP SERVICE and Tripp NYC

● Produced targeted paid promotional content for Meiji America’s CHOCOROOMS and Hello PANDA brands, Marukome Miso Soups, and ITO EN Green Tea SKILLS: • Adobe Creative Suite • Microsoft Office Suite • Google Workplace • Adobe Premiere Pro • Adobe Illustrator • Okta • Slack • Social Media Analytics • CapCut • Videography • Voiceover & Acting

(Professionally Trained) • Styling • Set Design • Picsart • Social Media Listening • Social Media Monitoring