Senior Marketing Manager

JANET COUNTS

Maple, ON 416-***-**** or 725-***-****

*******@*****.*** www.linkedin.com/in/jwright8

Portfolio

SENIOR MARKETING & DIGITAL ACQUISITION LEADER

Data-driven marketer with 15+ years of experience driving customer acquisition, engagement, and retention across healthcare, retail, and e-commerce sectors. Proven ability to design and execute paid digital campaigns, optimize conversion funnels, and translate analytics into growth strategies. Skilled in segmentation, SQL-based reporting, and campaign optimization with a strong history of cross- functional collaboration in regulated industries. Adept at balancing strategic planning with hands-on execution to deliver measurable results in highly competitive markets.

PROFESSIONAL EXPERIENCE

PLACE RIDEAU LONG TERM CARE FACILITY – Hawkesbury, ON Interim Director / Consultant 2024 – Present

• Lead operational oversight for a 70+ resident long-term care facility, ensuring compliance with healthcare, fire, and safety regulations.

• Strengthened partnerships with hospitals, pharmacies, WSIB, and municipal health authorities, aligning service delivery with community needs.

• Improved budget administration and vendor negotiations, reducing monthly costs by $10K+ while maintaining quality of care.

• Designed and implemented policies and procedures that increased operational efficiency and sustainability.

KOHL & FRISCH LIMITED – Toronto, ON

Marketing Manager 2019 – 2024

• Directed digital acquisition strategies across Google Ads, email, and social media to grow adoption of HealthSnap.ca and partner pharmacies.

• Launched and optimized e-commerce initiatives including pricing, packaging, and promotional strategies that drove higher conversion rates and repeat engagement.

• Built campaign tracking and segmentation models, leveraging SQL and Power BI for real- time performance analysis and ROI optimization.

• Partnered with external suppliers, sales and cross-functional teams to deliver marketing content, digital campaigns, and sales enablement tools supporting $2B+ in annual distribution.

PARKLAND FUEL CORPORATION (ULTRAMAR & PIONEER BRANDS) – Ontario Marketing Specialist / Tradeshow Manager 2015 – 2018

• Managed multi-channel campaigns (display, social, email, sponsorship) driving 158K+ customer interactions nationally, contributing to a 4% increase in retail sales volume.

• Increased newsletter adoption rates to 80% by redesigning customer journeys, A/B testing, and targeted segmentation.

• Collaborated with agencies and internal teams to optimize media spend, campaign performance, and creative assets, aligning with corporate growth objectives.

• Oversaw event activations and sponsorships, integrating digital touchpoints with on-the-ground engagement.

DEELEY HARLEY-DAVIDSON CANADA – Concord, ON

Marketing Coordinator & Earlier Roles 2004 – 2015

• Reviewed and approved digital and social content, video campaigns, and franchise marketing materials to ensure brand compliance and support dealer network growth.

• Supported national campaigns and sponsorship activations across retail and events, enhancing customer engagement and loyalty.

• Coordinated cross-departmental projects, ensuring timely execution of campaigns across digital, print, and event platforms.

EDUCATION

Bachelor of Business Administration (BBA) – York University, Toronto, ON Certificate in Women’s Entrepreneurship – Cornell University TECHNICAL & ANALYTICAL

SKILLS

• Campaign & Analytics Tools: Google Ads, Meta Ads, Power BI, SQL, Salesforce, Marketo, Google Analytics, Shopify

• Content & Design: Canva, Adobe Creative Suite

• Other: JD Edwards, MS Office Suite (Excel, Word, PowerPoint)

• Core Competencies: Digital Acquisition, Performance Marketing, Conversion Optimization, Campaign Tracking, Segmentation, Analytics, Cross-Functional Leadership

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