Senior UX Designer
Resume:
Aditya Surendranath
Senior UX Designer * years in B2C/B2B2C UX, Accessibility (member of
WCAG Working Group) and Enterprise Design Systems
www.adityasnath.com
******************@*****.***
linkedin.com/in/adityasnath
Chicago, IL Open to Relocation
EXPERIENCE
New York Life, Chicago, IL — Senior UX Designer, Marketing DECEMBER 2024 - PRESENT [Contract]
● Enterprise Rebrand & Design System: Leading ADA-compliant enterprise rebrand rollout across 35+ design system components using token-based structure; projected to cut iteration time 40% and enhance UX for 2.6M users on 20K+ pages.
● Accessibility & Compliance at Scale: Directed WCAG/ADA audit and redesign of 500+ B2B2C agent websites in 17 weeks, reduced violations 85%; implemented ADA compliant light/dark mode site templates, cut remediation effort by 4 hrs/site.
● Lead Generation Optimization: Redesigned B2C lead flows, reducing bounce 45% and boosting click-through 60%, driving 35% higher conversions; led UX strategy, competitive benchmarking, and feature enhancements for flagship products.
● Cross-Functional Issue Resolution: Founded Design-Tech Collab Team, resolving 25+ critical issues in 8 weeks; reduced bottlenecks and accelerated release cycles.
● Accessibility Innovations: Championed systemic a11y upgrades across 15K+ pages (skip-to-main, ARIA label, media controls); drove adoption of ADA standards.
● AI in Design Workflow: Piloting Figma-native AI tools to boost ADA compliance, reduce rework, and accelerate time-to-market; conducted cross-functional workshops to align design operations with enterprise AI goals.
● Leadership & Enablement: Mentored peers in a11y and design systems; led cross-functional ADA compliance workshops for content, authoring, product teams. Knowbility, Austin, TX — Senior UX Design Consultant JANUARY 2024 - NOVEMBER 2024 [Volunteer]
● Design Systems & A11y: Led research and design of an AI tool to improve WCAG compliance in design systems, reducing accessibility issues 40%.
● Cross-functional Collaboration: Partnered with 5 design leads and senior project stakeholders from Tesla, Visa, and Intuit to refine web accessibility compliance, resulting in a 25% improvement in component a11y across multiple platforms.
● Wireframing & Prototyping: Developed personas and delivered detailed design solutions through wireframes, high-fidelity mockups, and prototypes based on data-driven insights, improved stakeholder alignment for complex design solutions. Argodesign, Austin, TX — UX Design Intern
JUNE 2023 - AUGUST 2023
● Design Systems & Component Design: Designed and prototyped the enterprise design system architecture for New York Life using Figma and Zeroheight, optimizing cascading libraries to drive adoption among 30+ product teams across multiple platforms.
● User Flows & Journey Mapping: Designed B2C user flows and customer journey maps for stakeholders, delivering 25+ mockups for a digital platform. UT Austin, TX — Learning Experience Designer
SEPTEMBER 2022 - MAY 2024
● Research & Usability: Designed interactive e-learning modules for 4 virtual courses to boost student engagement by 30%.
● Usability Testing & Iteration: Conducted rigorous usability testing on instructional modules, gathering feedback and iterating designs to enhance UX for effective student engagement.
Uniworks Designs, India — Designer
OCTOBER 2020 - JUNE 2021
● Stakeholder Management & Research-Driven Design: Managed eight client projects end-to-end, using user research and testing to deliver modular workplace solutions that increased client satisfaction by 40% and improved business productivity by 30%.
EDUCATION
MS, Information Studies (UX)
AUGUST 2022 - MAY 2024
The University of Texas at Austin
Google UX Professional
JUNE 2022 - DEC 2022
Google Career Certificates
Bachelor of Architecture
JULY 2014 - MAY 2020
School of Planning and
Architecture, Delhi, India
AWARDS & RECOGNITIONS
Nominated Member, WCAG WG,
World Wide Web Consortium (W3C) -
Web Accessibility Initiative (WAI), 2024
Winner, UXPA Designathon
Generative AI in Digital Products, 2023
National Rank 2, Game Design
National Institute of Design, Design
Aptitude Test, India, 2022
A11y Leadership Recognition,
Universal Design Code - Kuwait, Vision
2035 for Persons with Disability, 2019
VOLUNTEERING
Contributor, WCAG W3C-WAI
Developing WCAG 2.2 and WCAG 3
standards alongside leading global
accessibility experts, 2024- present
Session Moderator, AccessU
2023, Moderated four sessions at the
annual accessibility conference in
Austin, TX, 2023
SKILLS
UX & Strategy: Design Strategy, Design
Ops, Stakeholder Management,
Workshop Facilitation, User Research,
Usability Testing, Heuristic Evaluation,
Journey Mapping, Information
Architecture, WCAG/ADA Compliance
UX/UI Design: Wireframing, Mockups,
Prototyping, Interaction Design, Visual
Design, Responsive & Adaptive Design,
B2C & B2B2C Experiences, Design
Systems Architecture, Documentation
Tools:, Figma, Adobe Creative Suite,
Sketch, Zeplin, Jira, Asana, Hotjar,
AEM, Zeroheight, A11y Testing Tools
(Axe, NVDA, VoiceOver),, Microsoft 365
Code: HTML, CSS, Design-to-code AI
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