Business Development Diagnostic Imaging

Robert Trelo

THE VILLAGES, FL

Cell: 504-***-**** · ******@*****.***

Highly experienced sales professional with exemplary field sales experience within the diagnostic imaging, hospital/reference laboratory and device sales sectors. Visionary strategies spearheading impactful sales initiatives aimed at propelling growth, enhancing profitability, and fostering new and existing business ventures. Consistently surpassing ambitious objectives and outperforming crucial business benchmarks. Refining processes and elevating performance. Utilize Six Sigma methodologies

Expansion of New Business Opportunities • Strategic Planning • Effective Account Management • Customer Retention • Compelling Presentations • Market Expansion Strategies • Proficient in C-Suite Contract Negotiations • Customer-Centric Service Orientation • Driving Profit and Revenue Growth • Channel Sales Experience • Saas Sales • Nurturing Strong Customer Relations • Consultative Sales Approach • Proficiency in Six Sigma & Green Belt Status • Accurate Sales Forecasting • Trained in Miller Heiman/Strategic Selling Methodologies

PROFESSIONAL EXPERIENCE

Encompass Health Hospital - Sales & Marketing Liaison, February 2024 - July 2024

Coordinate the sales and marketing efforts for the nation’s leading provider of comprehensive post acute care rehabilitative services within the Central Florida hospitals and community healthcare spaces.

Mid-South Medical Imaging - Diagnostic Imaging Consultant, June 2022 - April 2023

Identify x-ray prospects, close and implement imaging services. Introduce all imaging modalities. Territory included the greater New Orleans area, SW New Orleans and MS Gulf Coast.

McKesson Medical-Surgical - Diagnostic Sales Consultant, April 2020 - December 2021

Prospect, identify, assess and develop capital laboratory solutions for new opportunities, and existing McKesson customers via Channels Sales strategies. Key areas include infectious disease, molecular diagnostics, hematology, oncology and clinical chemistry. Engagement with key stakeholders to advance the growth for short and long-term business needs, creating functional solutions to address opportunities by customer and product segments. Territory includes metro New Orleans, south and western LA & Southern MS.

95% to plan in 2020 (11 months)

90% to plan in 2021 (with 3 months remaining as FY ran thru March 2022)

COX Business - Account Executive, October 2019 - April 2020

Identify new business opportunities via prospecting, cold calling, networking, social media and using marketing analysis tools to market and sell Cox Business data products and services. Negotiate pricing, products, and promotions with prospective clients. Territory includes Greater New Orleans area.

Konica Minolta Healthcare Americas - Territory Manager, February 2017 - June 2019

Consult with healthcare providers, facilities and hospitals on recommendations of advanced technology for digital imaging solutions/X-ray systems and IT solutions which enable massive productivity gains as they treat patients. Konica Minolta's goal is to assist healthcare providers as they improve patient experiences and outcomes while reducing cost, benefitting from a total cost of ownership solution with the best functional/financial fit in their diagnostic imaging departments. Channel Sales & dealer engagement. Territory includes Alabama, Mississippi, western Tennessee and Florida Panhandle.

Top 10% - 100% to plan in 2016, Q4

Top 10% - 121% to plan in 2017

Top 10% - 110% to plan in 2018

Clinical Pathology Laboratories - Territory Manager, March 2015 - January 2017

Responsible for the marketing, sales and implementation for a full line of reference laboratory services to the physician, clinic and hospital marketplace. Territory initially included the greater Lake Charles area/western Louisiana. Territory changed to include New Orleans and SE Louisiana, nine months in each territory.

Western LA: Grew territory revenue by 35%

New Orleans/SE LA: Grew territory revenue by 20%

Forensic Testing, Inc. - Consultant, April 2013 - March 2015

Responsible for sales and marketing Oratect, a new oral/saliva drug test, which provides positive/negative test results within 5-10 minutes for 6 drugs of abuse. FDA & 510K cleared which can be used for diagnostic purposes and law enforcement primarily. Territory includes Louisiana, Texas, Arkansas, Mississippi, Indiana and Illinois.

Hill-Rom Company - Acute Care Division, Account Executive, October 2012 - February 2013

Responsible for placing beds, stretchers, and furniture into the hospital setting. Territory included the greater New Orleans area and western Louisiana.

Roche Diagnostics - Clinical Diagnostics Division, Strategic Account Specialist, 2011-2012

Responsible for placing laboratory automation systems into hospital and reference laboratories. Territory includes Louisiana, Mississippi and Houston, Texas. Primary duties include establishing relationships exclusively with competitive accounts and IHN’s. Work in conjunction with four (4) account executives.

Johnson Controls, Inc. - Healthcare Division, Account Executive, Gulf Coast States, 2010

Responsible for leading account team in qualifying opportunities, designing operational solutions, and developing the strategic direction to measurably improve facility and financial performance. Solutions typically include a bundling of the following: Building Automation Systems, Energy Efficient Controls and Lighting, Mechanical Equipment, Water Conservation Measures, Waste Management Program, Remote Monitoring, Service Agreements, Fire & Security Systems, Departmental Outsourcing, and Construction.

GE Healthcare (Formerly GE Medical Systems)

Leading provider of diagnostic imaging equipment for radiology/ interventional and oncology services, financing and information technologies.

Executive Radiology Account Manager, New Orleans, LA and Tyler, TX 1998 to 2010

Drove annual orders, revenue, and managed expenses for an annual operating plan of $25+ million in capital equipment sales. Leveraged leadership, team building, and strategic consultative selling skills to exceed annual operating plan.

Exceeded operating plan in 9 of 12 years.

Chosen for newly created 2009 Signature Of Excellence Presentation Team. Recognized for demonstrating leadership qualities in the field management of Micro Customer Teams driving sales strategy and customer satisfaction. One of eight presenters chosen from 200+ sales representatives to share best practices nationwide.

Awarded Sigma Society Status in 2008 for achieving 170% to orders plan. Ranked in top 10% performers.

Earned Sigma Board status, highest honor afforded GE sales professional, 2003; ranked in top 10% performers.

Recognized as the first to sell new, revolutionary wide-bore MR scanner, worldwide, 2009.

$25+ million business and core team in first-time comprehensive strategic growth plan in long established competitive account, Ochsner Health System. The transformation eliminated the periodic transactional relationship and lead into a strategic Enterprise partnership, coordinating all resources within both organizations. Highly interactive C Suite discussions, negotiations and relationships established.

Completed Six Sigma training and earned Green Belt Certification in 2002. Focused on improving the quality of sales and business management process outputs by identifying and removing the causes of defects.

Key Talent Pipeline - New Hire Program, 1998. Awarded Top Sales Strategy and Presentation at the conclusion of the three month training period

Roche Diagnostics (Formerly Boehringer Mannheim Corporation), Indianapolis, IN

Develops and provides innovative diagnostic, therapeutic products and services that deliver significant benefits to patients and healthcare professionals.

Diagnostic Systems Specialist, 1995 to 1998

Responsible for sales of clinical chemistry, immunoassay and urinalysis instrument systems to hospitals, clinical laboratories and group practices. Performed financial analysis and purchase justification throughout all levels of the purchasing process.

Winner of 1996 “Paris Promotion” for top urinalysis system global placements.

Responsible for sales and account development in New Mexico, Arizona, Colorado, Texas, Louisiana and Mississippi.

1997 Principle Quest Award Winner.

Account Business Manager, 1992 to 1995

Responsible for the sale, installation and implementation of chemistry analyzers and reagents

Responsible for growing and maintaining a territory reagent sales base of $500K/year to $1.75M/year.

Winner of 1993 Lexus ES 300 Sales Promotion Contest.

Awarded “Winner’s Club” trip, 1993 for exceeding quota.

Contract Administration, Competitive Marketing Analysis & Field Sales Training, 1988 to 1992

Performed sales contract analysis, bid preparation and sales margin analysis for field sales team.

Engaged in competitive marketing analysis.

Graduated as the company’s first field sales training candidate through supervised and actual field sales training. A formal field training course was established based upon measurements, actual achievements and goals attained.

Ball State University, Department of Political Science, Muncie, IN, 1987-1988

Graduate Assistant

EDUCATION

Bachelor of Science, BALL STATE UNIVERSITY, Muncie, Indiana, 1987

Master of Arts, BALL STATE UNIVERSITY, Muncie, Indiana, 1988

***Thank you for considering my application for this position.

While my career covers 30 years, I bring more than 22 years of capital healthcare sales experience with GE Healthcare (diagnostic imaging/oncology) and Roche Diagnostics (laboratory diagnostics), supported by a consistent record of exceeding targets and securing long-term customer relationships. My expertise spans business development, competitive account acquisition, and account management, with a focus on delivering functional and financial solutions that shorten sales cycles and drive sustainable growth. I have worked for some additional companies which have expanded my knowledge base.

I have deep experience working with hospital departments, multi-specialty physician groups, and C-suite decision-makers, as well as managing large geographic territories. My background includes selling capital equipment, software, services, reagents, and consumables to hospitals and Integrated Health Networks, coupled with advanced training in strategic selling and negotiation.

Most recently, I have represented an AI company, along with teaching special needs children. However, my goal is to return to executive sales within the healthcare sector, where I can leverage my proven skills, industry knowledge, and established relationships.

I welcome the opportunity to discuss how my experience and results-driven approach align with your needs. I can be reached at 504-***-**** or ******@*****.***.

Sincerely,

Robert Trelo

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