Creative Director Brand Designer

**************@*****.*** (***) - ***-**** ryan-conklin.squarespace.com

Creative Director UX/UI Strategist Brand Designer Copywriter Multidisciplinary Brand Designer and Creative Director with 10+ years leading scalable design systems that connect brand identity with product experience. I’ve built global campaigns and visual systems at eBay, StubHub, and Delta Separations, and helped PropertyDAO raise $5MM+ through cohesive brand, UX, and content design. I specialize in unifying storytelling and design craft across platforms — driving clarity, consistency, and impact. Professional Summary

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Professional Experience

Senior Director of Marketing

Mercy Wellness · Full-time · On-site: Jun 2024 – Present

• Led the migration of an outdated website to a modern e-commerce platform with integrated POS, improving CX and internal efficiency.

• Designed end-to-end UI/UX and collaborated with engineering to ensure a scalable, responsive system across platforms.

• Developed and executed data-driven multichannel campaigns spanning email, social, out-of-home, and in-store touchpoints.

• Created brand-consistent packaging, signage, and web content rooted in accessibility and storytelling.

• Own SEO/SEM strategy using Google Analytics, driving increased organic visibility.

• Manage cross-functional team operations, budget planning, and creative vendor relationships. Global Creative Director – Copywriting & Design

PropertyDAO Inc · Full-time · Remote: Mar 2022 – Jun 2024

• Built complete brand identity, visual system, and UX language for a Web3 platform, scaling from zero to MVP.

• Designed and authored pitch decks that helped raise over $5MM in early-stage capital.

• Created UX/UI for PropertyGRID, designing end-to-end user journeys, onboarding flows, and scalable product components.

• Applied design system principles across digital channels, ensuring consistency between brand, product, and marketing.

• Collaborated directly with engineering to align brand vision with implementation and scalability.

• Directed GTM content strategy, team hiring, and creative ops infrastructure to support rapid iteration and experimentation.

Sr. Manager, Web Design/UX & Copy

Constant Contact · Full-time · Remote: Feb 2022 – Mar 2023

• Led redesign of the corporate website, aligning all experiences with the company's new brand identity.

• Managed the development of new color families and a new design system for the rebrand.

• Increased trial sign-ups by 24% and reduced bounce rate by 19% through content and UX optimization.

• Mentored a team of 6 UX/UI designers and nurtured a culture of feedback, experimentation, and growth.

• Conducted user testing, task modeling, and IA development to inform product and web experiences.

• Owned UX copy, managing 2 writers, ensuring tone, voice, and accessibility were consistent across all channels.

• Collaborated cross-functionally with Product, Engineering, and Marketing to guide implementation from concept to delivery.

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Global Creative Director – Design

Exasol (Germany) · Full-time · Remote: Aug 2021 – Nov 2021

• Directed creative strategy and brand development for North American expansion of a German data analytics platform.

• Managed 4 designers that created scalable marketing and product designs in alignment with brand standards.

• Collaborated closely with EU-based product and marketing teams to ensure consistency across regions.

• Created North American growth campaign strategies and managed from start to completion.

• Exasol’s 10x Campaign had the highest conversion rate of 37% of product trial sign ups in company history.

*Role concluded due to company-wide restructuring that impacted all North American marketing functions. Creative Marketing Director

Delta Separations / Prospiant · Full-time · Onsite: Feb 2019 – Aug 2021

• Created visual identity, new website, and marketing operations infrastructure from startup phase to acquisition.

• Supported revenue growth from $15MM to $66MM and contributed to $80MM acquisition by Gibraltar Industries.

• Unified six legacy brands under Prospiant and launched cross-platform campaigns.

• Created the strategy for all web, video, social, SEO, and event interactive experiences. Digital Experience Designer & UX Strategist

AbacusNext · Full-time · Onsite: Jan 2018 – Nov 2018

• Rebranded and unified five acquired companies under one digital platform.

• Designed UX for new web experience, account portal, and product marketing materials.

• Built email templates, web content, and content architecture across marketing workflows.

• Established internal brand guidelines and collaborated with cross-functional teams on deployment.

*Role concluded due to company-wide layoffs.

Global Creative Director

Feed.XYZ (eBay Global CRM) · Full-time · Onsite: Feb 2017 – Dec 2017

• Directed CRM and performance campaign creative for eBay LATAM and Global Growth teams.

• Led a team of 5+ designers and created high-performing assets across email, social, and product.

• Produced campaign with 39% conversion using behavioral design elements.

• Developed brand playbooks and presented to executive leadership at eBay HQ.

• Worked with ebay internal brand team to develop global UI/UX email design standards.

*Relocated do to family life event.

Senior Brand Designer

StubHub · Full-time: Apr 2015 – Dec 2016

• Developed StubHub’s brand guidelines, style guides, and visual philosophy for rebranding.

• Designed marketing emails, digital ads, social campaigns, and landing pages.

• Led stadium signage and event branding across partnerships (NFL, MLB, NBA, NCAA).

• Designed assets for major PR activations (Super Bowl, The Masters, Jennifer Lopez Tour).

• Created digital content for app, web, and promotional campaigns. Core Skills & Tools

Brand & Product Design

Brand Systems · UX/UI · Cross-Platform Design · Narrative Design · Design Systems Architecture · Voice & Tone Technology & Tools

Figma · Adobe Creative Cloud · WordPress · Google Analytics · Component Libraries · Accessibility Standards Leadership & Strategy

Creative Direction · Design Leadership · Engineering Collaboration · Design QA · Mentorship · Creative Ops Education

Academy of Art University — BA, Advertising (Minor in Copywriting) • San Francisco, CA

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