Customer Success Business Development

Lauren Wilson m. 214-***-**** e. *************@*****.*** LinkedIn.com Profile 1

Lauren Wilson

m. 214-***-**** e. *************@*****.***

Sales Operations, Digital Marketing Strategy, Customer & Partner Success, Business Development & GTM Enablement Leadership

Professional Summary

Strategic, results-oriented leader with effusive enthusiasm and proven expertise across Sales, Business Development, Sales Operations, Customer Success, Performance & Channel marketing. Recognized track record of driving significant growth, building revenue-generating programs from the ground up, and leading cross-functional teams with empathy and heart. Expertise in diverse client segments, demand and lead generation, GTM strategy, and customer success. Focused on data-driven decision making, pipeline growth, and aligning sales efforts with market opportunities to streamline processes. Core Expertise

Sales Execution Alignment • Customer & Partner Success & Retention • SaaS Lifecycle Strategy Go-to-Market Strategy (GTM) • Enterprise CX & CRM Leadership • AI & Automation • Sales Operations Customer Lifecycle Marketing Operations • Demand Generation • Digital & Product Marketing • SEO Sales Enablement & Adoption Playbooks • Comprehensive Sales & MarTech Stack Modernization Career Highlights

ConnX AI, Inc. – Remote

Director, Customer Success and Channel Marketing • 2025 – Present

• Designed and implemented CX growth & digital marketing strategies in Gainsight 360 that have increased customer engagement and partner-led revenue by 25%+ across NA, EMEA, LATAM and APAC

• Partnered with Cisco, AT&T, WNS, PharosIQ to train, enable and deliver successful enterprise migrations to customers like AAP, Michelin and Lincoln Electric, leveraging smart observability & predictive analytics

• Drove storytelling for AI-powered voice and network observability, aligning digital marketing within Salesforce, integrating with Hubspot strategic business objectives across Commercial, Retail, SLED, Transit

• Partnered with Sales to define ICP (Ideal Customer Profiles) targets across key verticals (Retail, Transit, Utilities), leveraging install base intent data & ABX Campaigns to drive upsell opportunities of $500k MRR

• Executed thought leadership campaigns and keynote presentations aligned to ConnX Maestro platform, driving sales enablement and positioning the brand as an AI innovation leader. Gordian (a Fortive Company) – Remote

Director, GTM Strategy & Business Development Operations • 2023 – 2024

• Directed multiple Business Development Teams and their managers with 35 direct reports in the Construction SaaS and Services industry, spanning federal, healthcare, SLED, K-12, SMB, and enterprise verticals, driving 35% pipeline growth ($1.5B+) and 101% YoY revenue growth ($395M)

• Delivered that exceptional growth by defining GTM strategy, operational KPIs, and OKRs across Salesforce and Salesloft using the MEDDPICC framework within the sales & marketing tech stack and championing the use of AI, with Salesforce Einstein, Apollo.io and Hubspot AI optimizing outbound, Fortive Business Solutions method of Kaizen, Problem Solving Process and Policy Deployment.

• Spearheaded opportunity funnel optimization in Salesforce, Marketo & Clari, generating a robust pipeline and securing multiple high-profile logos, reducing sales cycle by 21% and increased ARR by identifying early intent signals through cloud automation and AI-driven insights.

• Leveraged expertise in automation and cloud platform communications to improve outreach, increasing new opportunities by 35% YoY across key sectors and driving significant improvements in lead conversion and ARR growth.

Lauren Wilson m. 214-***-**** e. *************@*****.*** LinkedIn.com Profile 2 Lauren Wilson

m. 214-***-**** e. *************@*****.***

Sales Operations, Digital Marketing Strategy, Customer & Partner Success, Business Development & GTM Enablement Leadership

Kandy Communications, Inc. (Acquired by Skyvera) – Remote Sr. Director, Inside Sales Operations & Channel Marketing • 2021 – 2023

• Achieved a 25% increase in distribution channels partner engagement by developing and executing digital marketing and sales strategies focused on land-and-expand across multiple markets for Cloud Hosted VoIP Solutions (UCaaS, CCaaS, DRaaS and CPaaS) across eCommerce, Enterprise, SMB & SLED

• Improved targeting precision by 20% through advanced analytics, leveraging PowerBI and ZoomInfo Engage to isolate high-intent accounts across the partner TAM & increased sales velocity by 28% by leading Salesforce & MarTech stack integration and automating key sales workflows via HubSpot

• Expanded marketing revenue by 35% YoY by developing Marketing-as-a-Service (MaaS) offerings and streamlining content ops and authored thought leadership posts across channel campaigns.

• Oversaw digital marketing strategy and the Kandy.io Blog, while co-leading event andtrade show planning with AVP of Marketing for Enterprise Connect, MWC, and Channel Partners events. SpectrumVoIP, Inc. – Plano, TX (Remote)

Director, Business Development • 2020 – 2021

• Achieved $13.3M+ TCV and $250k MRC by leading a team of over 50 Business Development Resources targeting Cloud Hosted VoIP Solutions, integrating marketing automation to optimize the end-to-end customer journey and increasing total contract value by 22% year over year.

• Led a team executing ABM/ABX and lifecycle marketing, demand generation and lead generation campaigns, increasing qualified appointments by 25% to over 700 per month.

• Implemented lead scoring models & KPI tracking; reducing CAC and accelerating pipeline velocity by 35%.

• Added an additional 200+ monthly appointments with greater than 50% conversion rates using UNICOR ATX Networks, Inc. – Frisco, TX (Hybrid)

Global Director, Inside Sales • 2018 – 2020

• Increased sales pipeline by 60%, adding $30M+ in qualified opportunities (SQLs) & driving $19M in closed new revenue through integrated cross-functional campaigns with Sales & Marketing

• Led a company-wide CRM transformation, integrating Salesforce with Epicor ERP, which improved quoting accuracy and forecasting speed by 40%, while enhancing customer lifecycle visibility.

• Designed and deployed customer journey maps and training programs that boosted GTM execution effectiveness by 35%, improving onboarding and sales cycle consistency across global teams. Ribbon Communications (GENBAND) – Frisco, TX (Hybrid) Director, Global Inside Sales • 2012 – 2018

• Built the global inside sales team, creating $500M+ in VoIP and Telecom renewals and net new sales.

• Designed and implemented global Salesforce.com forecasting processes and customer journey mapping.

• Recipient of multiple President’s Circle awards for revenue performance creating $0 $120M ARR. Worksoft, Inc. (SAP Partner) – Addison, TX

Manager, Inside Sales & Channel Programs • 2005 – 2012

• Tripled team size and drove $40M in new revenue through automation-focused GTM execution partnered with SAP, building scalable automation to predict revenue in Salesforce and Pardot.

• Drove new logo acquisitions included Microsoft, Wipro, Clorox, American Airlines, State of California and Stanford College of Medicine.

Lauren Wilson m. 214-***-**** e. *************@*****.*** LinkedIn.com Profile 3 Lauren Wilson

m. 214-***-**** e. *************@*****.***

Sales Operations, Digital Marketing Strategy, Customer & Partner Success, Business Development & GTM Enablement Leadership

IBM (Micromuse acquired by IBM in 2002) – Dallas, TX US Customer Relations & Renewal Executive • 2000 – 2005

• Led the US Maintenance Renewal team with an annual target of $10M, exceeding targets every quarter

• Drove expansion opportunities, and customer success initiatives post-acquisition by IBM, focusing on cross-sell and enterprise retention across Fortune 500 accounts.

• Maintenance Renewal Team achieved greater than 95% renewal rate while improving LTCV due to land-and-expand opportunity creation, in collaboration with the Account Executive Team Early Career – Las Vegas, NV and Dallas, TX

• Silver State Schools Credit Union – Customer Service promoted to System Administration

• Community Credit Union – Business Banking Executive Certifications

• Salesforce CPQ, Salesforce Administration, HubSpot Marketing OS Inbound Certified

• Google Analytics, Tableau, Excel (Pivot Tables, VLOOKUP), Looker, Salesloft, Outreach, Maestro AI

• Cisco Customer Success Manager 820-605 – License valid until June 2028 Education

University of Nevada, Las Vegas Completed 126 Credit Hours toward Business Administration BA Gemological Institute of America Graduate Gemologist, GIA

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