Social Media Marketing Coordinator

GAURANG LALL

North York, Ontario 437-***-**** ***********@*****.***

linkedin.com/in/gaurang-lall-6a8a3b1b9 Portfolio: lallga.myportfolio.com Professional Summary

Results-oriented Marketing and Communications Professional with proven expertise in digital strategy, brand management, and operational coordination across global markets. Skilled in multi-platform campaign management, content creation, and partnership development, delivering measurable results in engagement, revenue, and visibility. Adept at balancing creativity with data-driven insights, while leading cross-functional teams and managing stakeholder relationships to achieve organizational goals. Core Competencies

• Digital Marketing Strategy: Meta Ads, Google Ads, TikTok Ads

• Content Creation & Visual Storytelling (Video, Motion Graphics, VFX, Copywriting)

• Brand Management & Creative Direction

• Social Media Management (Instagram, LinkedIn, Facebook, TikTok)

• Stakeholder & Client Relations Community Engagement Partnership Development

• Data Analytics & Reporting (Google Analytics, Social Media Insights, KPIs)

• Project Management: MS Project, Agile, PMI Foundations

• Tools: Adobe Creative Suite, Canva, WordPress, Mailchimp, Google Workspace, Microsoft Office

Professional Experience

Marketing Coordinator Venerica Meats Toronto, ON Mar 2025 – Present

• Increased engagement by 42% and boosted followers by 5% through targeted content campaigns.

• Launched Meta & TikTok Ads achieving 1.8% CTR and <$3 CPC, driving consistent sales growth.

• Produced multimedia assets (motion graphics, VFX, video) to elevate brand storytelling.

• Developed merchandise, posters, and OOH ads, strengthening community presence.

• Built influencer and business partnerships, expanding reach and credibility. Designer – Business Services Ontario Public Service – Treasury Board Secretariat Toronto, ON Sep 2024 – Dec 2024

• Won 2024 CAC Talent Kickoff, securing CIO approval and improving user satisfaction by 30%.

• Automated WO Resource Tracker, cutting wait times by 20%.

• Modernized Project Excellence Awards within one month, improving recognition programs.

• Boosted newsletter engagement by 102% through design and content refresh.

• Produced media for fundraising initiatives with United Way across three ministries. Creative Consultant Kantar, North America Jan 2024 – Present

• Delivered high-impact motion design projects for executive teams in 7 countries.

• Recognized as a top contributor with creative outputs featured by executive leadership.

• Ensured brand consistency across global campaigns using Adobe Creative Suite & Unreal Engine.

Client Lead Omax Magnesium Skin Care Toronto, ON May 2024 – Jul 2024

• Researched U.S. market opportunities, identifying 49% untapped segment.

• Built 12-month launch roadmap, driving projected 16% growth.

• Rebranded products with new labels and consumer-focused messaging, increasing impressions by 24%.

Marketing Consultant & Coordinator Fotografia Boutique Oakville, ON Jan 2024 – Apr 2024

• Drove 15% increase in market penetration through tailored marketing strategies.

• Boosted impressions by 250% via video campaigns across platforms.

• Managed client data, scheduling, and IT setup, ensuring operational efficiency.

• Co-led women empowerment campaign across 4 platforms. Social Media Coordinator & Content Creator Spinny Gurugram, India Oct 2022 – Jan 2024

• Spearheaded $2M marketing campaign, achieving 85% increase in visits and 51% follower growth.

• Directed World Cup brand films, boosting brand presence by 62%.

• Produced PR content with Sachin Tendulkar, Yuvraj Singh & Anil Kumble.

• Oversaw creative production for Forbes shoots with CEO Niraj Singh.

• Grew YouTube views by 13.1M through 'Inside Spinny' vlog series.

• Directed nationwide campaigns with engagement up to 89.9K and Google score 89% for campaign optimization.

Photographer First Cut – Filmmaking Society Delhi, India 2019 – 2022

• Directed and shot national-level films, leading crews across cinematography & art direction.

• Won 1st place in a national photography competition. Education

Graduate Certificate, International Business Management (Honours, 3.7 GPA) Sheridan College, Mississauga, ON 2024

Bachelor’s in Accountancy & Economics Ramanujan College, Delhi University, India 2019 – 2022

Certifications

• Google Ads Measurement (Google)

• Online Marketing & Google Analytics (CPD Certified)

• International Business Professional (2025)

• Project Management Foundations (PMI) Ethics, Requirements

• Human Rights 101 (OPS) Accessibility Standards Training Languages

• English – Fluent

• Hindi – Fluent

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