ASIYA FATHIMA N
Info Technology Senior Associate
Phone: +1-705-***-****
Email: **************@*****.***
LinkedIn: http://www.linkedin.com/in/asiya-fathima350 Data Analyst with proven expertise in Power BI, SQL, and data storytelling to drive business insights and strategic decision- making. Skilled at translating business requirements into actionable analytics, designing interactive dashboards, and developing KPIs that align with business goals. Microsoft Certified Power BI Data Analyst (PL-300) with strong experience collaborating across functions, optimizing reporting processes, and supporting business growth through insights and recommendations.
**Work Authorization: ** Valid Work Permit – Eligible to work for any employer in Canada. PROFESSIONAL EXPERIENCE
NTT DATA Services, Bangalore, India
Info Tech Senior Associate
[Facility – Air Canada]
Dec 2021- Present
Partnered with business stakeholders to analyze requirements and deliver actionable insights that supported business strategy and growth objectives.
Designed and developed interactive Power BI dashboards illustrating business trends, improving decision-making efficiency by 40%.
Automated manual Excel reporting processes into dynamic dashboards, reducing reporting time by 95% and enhancing data accessibility.
Extracted, transformed, and cleansed large datasets using SQL and Power Query Editor, ensuring accurate, high- quality analytics outputs.
Built and maintained DAX measures and KPIs to track performance, optimize processes, and guide strategic initiatives.
Implemented Row-Level Security (RLS) in Power BI to maintain compliance and ensure controlled data access for users.
Acted as a bridge between business and analytics, translating complex data into clear visualizations and reports tailored to target audiences.
Delivered accurate, timely ad-hoc data requests, ensuring alignment with business, compliance, and regulatory standards. Contributed to team knowledge-sharing, mentoring colleagues on Power BI best practices, data storytelling, and reporting optimization.
Partner with stakeholders to gather business requirements, develop KPIs, and translate them into actionable analytics, dashboards, and insights that support strategic business goals.
Participated in project execution for analytics initiatives, acting as a subject matter expert or work stream lead when required.
Facilitated knowledge transfer and training sessions for business users on integrating analytics into decision-making processes.
SKILLS
Data Analytics & Processing: Power Query, SQL, Excel (Advanced Functions, Pivot Tables), DAX, Python (Basic).
Data Visualization & Reporting: Power BI (Interactive Dashboards, KPIs, Row-Level Security, DAX Measures), Excel Pivot Charts.
Business Intelligence & Strategy: Requirement Gathering, KPI Development, Strategic Data Storytelling, Business Process Improvement, Risk & Compliance Alignment.
Cloud & Emerging Technologies: AWS Cloud, Generative AI (Gen AI) for Data Insights.
Certifications: Microsoft Certified – Power BI Data Analyst Associate (PL-300). EDUCATION
Visvesvaraya Technological University, Bachelor of engineering in E&C (2017-2021)
MVJ Pre-University, Bangalore, Karnataka, India
Higher Secondary Education (2015-2017)
BNM Public School, ICSE (2005-2015)