Digital Marketing, Product Marketing, Brand Management
Resume:
OTTIJI SIYABONGA MOKOENA
Address: **** ******** ****, ****** ***** 75252 United States.
Phone: +1 (0-945*******
E-mail: ***************@*****.***
Personal Statement
Graduate student in Marketing at the University of Texas at Dallas with a strong foundation in digital marketing, consumer analytics, and financial analysis. Demonstrated success in fan engagement, brand development, and budget planning. Passionate about the intersection of sports and marketing, with hands-on experience in game day operations, data-driven decision-making, and cross-functional collaboration. Adept with tools like Adobe Analytics, Google Analytics, Canva, and Microsoft Office Tools.
Personal Information
Sex: Male
Status: Single
Education and Qualification
University of Texas at Dallas, USA
MSc in Marketing Expected 2026
Focus: Digital Marketing, Marketing Analytics, Consumer Insights
Pan-Atlantic University, Lagos, Nigeria
BSc in Accounting 2023
Honors Graduate Relevant Courses: Financial Reporting, Business Statistics
Digital Marketing Intern – Envougue Centre (Event Center & Mall), Lagos, Nigeria
July 2021 – October 2023
Supported execution of integrated marketing campaigns across social media, digital ads, and newsletters, increasing event bookings and store space rentals. Produced engaging content for Instagram, website updates, and event promotions, strengthening brand presence and customer engagement. Assisted with planning and coordination of large-scale events, from promotion to on-site support, ensuring smooth execution.
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Designed marketing collateral using Canva and Adobe tools to enhance brand visibility across channels.
Collected and analyzed data (social media insights, booking trends, and web traffic) to prepare performance reports with actionable recommendations. Collaborated with management and cross-functional teams to align strategies with business goals and improve ROI.
Demonstrated ability to manage multiple projects under deadlines while maintaining attention to detail in a client-focused environment. NYSC Nigerian Ports Authority (NPA): Budget Department. November 2023 – November 2024.
NIGERIAN PORTS AUTHORITY is a Federal Government Agency that governs and operates all Ports in Nigeria.
Reconciled over $2M in financial transactions, ensuring compliance with governmental regulations.
Streamlined quarterly budget projections, reducing forecasting errors by 30% through data analysis.
Monitored commercial bank compliance with Service Level Agreements
(SLA), optimizing financial operations.
Experience
Game Day Staff – University of Texas at Dallas Athletics January 2025 – Present
Verified entry for 500+ fans per game, optimizing entry logistics.
Boosted concession sales by 15% through targeted product placement.
Led local outreach campaigns that raised game attendance by 20%. Skills & Competencies
Marketing & Analytics
Adobe Analytics, Google Analytics
Resume: OTTIJI SIYABONGA MOKOENA
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Social Media Marketing, Consumer Research, Brand Strategy,Hubspot
Financial & Technical
Microsoft Excel, PowerPoint, Word, Teams, Outlook,Canva
Budgeting & Forecasting, Financial Analysis
Soft Skills
Problem Solving Team Collaboration Strategic Thinking Communication
Certifications & Tools (Optional - Add If Applicable)
Google Digital Marketing Certification (in progress/completed)
Consumer Insights and Adobe analytics trained
REFEREE
Available on request
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