Digital Marketing Director

CJ Smith

San Clemente, CA

mrcjsmith.com

linkedin.com/in/surfsaltwater

Phone: 949-***-****

Professional Summary

Creative and results-driven Marketing Director, Graphic Designer, and Digital Marketing Expert with extensive experience in brand strategy, creative direction, and digital advertising. Proven ability to develop and execute high-performing campaigns across multiple platforms, leveraging data-driven insights to maximize ROI. Google AdWords Certified and Google Partner, managing multi-million-dollar budgets. Expertise in photography, videography, and website development. Seeking opportunities to drive impactful marketing strategies in a leadership role.

Professional Experience

Creative Joy Digital Founder & Digital Marketing Director San Clemente, CA 2015 – Present

• Lead all aspects of branding, marketing strategy, and creative execution for various clients.

• Managed Google Ads accounts with over $1M in budgets, optimizing campaigns for maximum ROI.

• Designed and developed high-converting websites for businesses, integrating SEO and PPC strategies.

• Created compelling photography and video campaigns to elevate brand storytelling.

• Implemented and optimized conversion tracking for digital marketing clients. La Jolla Group / O’Neill – Men’s Marketing Department Graphic Artist Irvine, CA 2016 – Present

• Designed digital and print assets for O’Neill’s marketing campaigns, e-commerce, and retail promotions.

• Developed and managed the O’Neill Amazon Storefront, ensuring a seamless shopping experience.

• Assisted in designing and managing the O’Neill website for the Men’s Marketing Department.

• Collaborated with photographers and videographers to produce visually compelling campaigns.

Rancho Santa Margarita Toyota Internet Marketing Specialist Rancho Santa Margarita, CA 2013 – 2016

• Developed and executed digital marketing strategies, increasing online leads and engagement.

• Managed Google AdWords campaigns, optimizing spend and targeting to boost conversions.

• Ensured compliance with Toyota brand standards while executing marketing initiatives. My Autoworx Digital Marketing & Content Director San Clemente, CA 2024 – Present

• Designed and managed MyAutoWorx.com, optimizing for SEO and lead generation.

• Created all photography and video content to enhance brand storytelling and customer engagement.

• Managed social media strategy, increasing brand visibility and customer interaction. Archy’s Garage Digital Marketing & Content Manager San Clemente, CA 2025 – Present

• Managed and updated ArchysGarage.com, ensuring a seamless user experience.

• Shot and produced photography campaigns to showcase the brand’s surf and lifestyle apparel.

• Oversaw social media marketing and engagement, growing brand awareness. Education

Saddleback College

Architectural Major

Certifications & Awards

• Google Partner – Managed budgets exceeding $1M for digital advertising campaigns.

• Google AdWords Certified – Expertise in search, display, and video advertising.

• Recognized for designing high-performing ad creatives based on analytics. Technical Skills

• Graphic Design: Adobe Photoshop, Illustrator, InDesign

• Digital Marketing: Google Ads, SEO, SEM, Facebook/Instagram Ads

• Web Development: WordPress, Shopify, HTML/CSS

• Photography & Videography: Canon R5, RF Lenses (35mm, 50mm, 85mm, 100-200mm, 100-500mm)

• Analytics & Reporting: Google Analytics, Meta Business Suite

• Creative Direction: Brand strategy, campaign development, visual storytelling Professional Affiliations

• Member of The Pharaoh’s Classic Car Club

• Active contributor to automotive, surf, and lifestyle brands Portfolio & References

Portfolio: mrcjsmith.com / cjsmithphoto.com / creativejoydigital.com References available upon request.

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