Social Media Scrum Master

ZAHRA ZAIDI Princeton, NJ **********@*****.*** 640-***-**** Open to Relocation & Travel PROFESSIONAL SUMMARY

Marketing professional with a 4.0 GPA from Rutgers Business School, pivoting from operations to build a career rooted in digital strategy, content, and AI-powered marketing. Experienced in influencer campaigns, brand content, and tools like ChatGPT, Notion, and Airtable. Focused, creative, and obsessed with helping brands grow smarter. EDUCATION

Rutgers Business School, NJ - B.S. in Marketing, Highest Honors Jan 2019 - Dec 2023 GPA: 4.0 Dean’s List Marketing Club – Social Media Specialist CERTIFICATIONS: Certified Scrum Master (CSM) - Scrum Alliance CPR Certified NASM (In progress) PROFESSIONAL EXPERIENCE

Freelance Marketing Project

Integrated Marketing Manager - The Many Company - Remote / NY June 2025 - July 2025

● Led end-to-end influencer strategy, sourced aligned creators, pitched content ideas, and repurposed top-performing posts into paid ads across Meta, YouTube, and Google, all structured around full-funnel goals (awareness to conversion)

● Owned PR and gifting campaigns, writing personalized partnership pitches, and managing influencer relationships through strategic gifting using branded incentives

● Built and deployed branded email campaigns using Airtable-based workflows, supporting new product pushes and increasing site traffic and engagement

● Acted as the bridge between the founders and the external marketing agency, representing the brand in strategy meetings and ensuring business priorities were communicated and executed across all marketing efforts Area Manager, Amazon, Operation Strategy & Employee Engagement / NJ June 2024 - June 2025

● Led daily operations with 50+ associates in a high-volume environment, implemented process improvements that improved throughput by 15%

● Conducted weekly root-cause analysis on labor trends and productivity bottlenecks, sharing insights with senior leaders to improve shift strategies

● Made shift-level decisions by tracking real-time performance metrics using Station Command Center (SCC).

● Launched and coordinated monthly associate engagement campaigns, holiday events, and cultural appreciation days to enhance morale and build community

● Served as the Engagement Point of Contact (POC), collaborating with HR and leadership to improve workplace culture and celebrate team achievements

Marketing & Business Development Associate - The Akkaas, Business Bay - Dubai (Remote) Sep 2023 - Feb 2024

● Managed global client communications, understanding goals and tailoring solutions for a 30% increase in lead conversions

● Created segmented marketing funnels and SQL dashboards for leadership to visualize performance

● Executed A/B tested email campaigns to drive traffic and engagement with targeted messaging

● Collaborated cross-functionally with creative and product teams to align on brand voice and market strategy Associate Banker, Market Extension - JP Morgan Chase Bank / NJ Sep 2018 - Aug 2023

● Delivered personalized service to 100+ clients daily; maintained a high satisfaction rate through clear communication and fast resolutions

● Trained new hires and improved workflow processes, helping the audit team maintain regulatory standards HONORS & SKILLS

Marketing Leadership Award - Rutgers Business School Recognized for academic excellence, peer mentorship, and representing the university at Brooklyn Fashion Week Skills - AI-Enhanced Marketing Influencer Marketing Campaign Strategy Email Marketing (Airtable, Mailchimp) CRM & Automation Tools Social Media Management (Instagram, Metricool) PR Outreach SEO Basics Data Analytics (Excel, SQL) A/B Testing Agile Methodology Cross-functional Collaboration

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